What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Social psychology
His scientific interests lie mostly in Marketing, Organizational performance, Social psychology, Customer to customer and Customer advocacy.
His research in Marketing is mostly focused on Market orientation.
His research investigates the connection between Market orientation and topics such as Human resources that intersect with problems in Human resource management, Goal orientation and Market intelligence.
His Organizational performance research incorporates themes from Industrial organization, Product innovation, Psychic distance, Competitive advantage and Process.
His Social psychology research also works with subjects such as
- Risk perception together with Personality,
- Perception which connect with Psychographic.
The Customer to customer study which covers Customer intelligence that intersects with Customer equity and Customer lifetime value.
His most cited work include:
- Travel Anxiety and Intentions to Travel Internationally: Implications of Travel Risk Perception: (464 citations)
- Psychic Distance and Organizational Performance: An Empirical Examination of International Retailing Operations (423 citations)
- Learning orientation and market orientation: relationship with innovation, human resource practices and performance (347 citations)
What are the main themes of his work throughout his whole career to date?
Felix T Mavondo spends much of his time researching Marketing, Market orientation, Industrial organization, Social psychology and Advertising.
Marketing and Structural equation modeling are two areas of study in which Felix T Mavondo engages in interdisciplinary work.
Felix T Mavondo interconnects Learning orientation, Human resource management, Knowledge management, Orientation and Human resources in the investigation of issues within Market orientation.
His work on Brand equity as part of general Advertising study is frequently connected to Destinations, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them.
His work focuses on many connections between Customer retention and other disciplines, such as Customer advocacy, that overlap with his field of interest in Customer to customer.
His work carried out in the field of Organizational performance brings together such families of science as Psychic distance and Product innovation.
He most often published in these fields:
- Marketing (43.62%)
- Market orientation (16.05%)
- Industrial organization (13.58%)
What were the highlights of his more recent work (between 2014-2021)?
- Marketing (43.62%)
- Advertising (10.29%)
- Social psychology (12.35%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Marketing, Advertising, Social psychology, Structural equation modeling and Market orientation.
His studies deal with areas such as Resource and Conceptual framework as well as Marketing.
His Brand equity study in the realm of Advertising interacts with subjects such as Interview, Research findings and Entertainment.
His research in the fields of Place attachment overlaps with other disciplines such as Spirituality.
The concepts of his Market orientation study are interwoven with issues in Learning orientation, Organizational performance and Industrial organization, Dynamic capabilities.
His studies in Organizational performance integrate themes in fields like Empirical evidence and Organizational studies.
Between 2014 and 2021, his most popular works were:
- The satisfaction–place attachment relationship: Potential mediators and moderators (96 citations)
- Integrated Marketing Communication Capability and Brand Performance (79 citations)
- Authenticity: The link between destination image and place attachment (66 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Social psychology
His primary areas of study are Marketing, Place attachment, Social psychology, Advertising and Conceptual framework.
His Marketing study combines topics from a wide range of disciplines, such as Psychological intervention and Resource.
The study incorporates disciplines such as Moderated mediation and Place identity in addition to Place attachment.
His Social psychology research incorporates elements of Disease cluster and Perception.
Felix T Mavondo combines subjects such as Sales promotion and Value with his study of Advertising.
The various areas that Felix T Mavondo examines in his Conceptual framework study include Customer relationship management and Brand loyalty.
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