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Harmen Oppewal

Harmen Oppewal

D-Index & Metrics

Social Sciences and Humanities

D-Index
42
Citations
7672
World Ranking
4741
National Ranking
334

Overview

Harmen Oppewal is affiliated with Monash University in Australia and has contributed extensively to research in Business, Management and Accounting, with a particular focus on Marketing. Their scholarly output encompasses 18 publications in this main field, with significant work in related subfields including Economics and Econometrics, Sociology and Political Science, Organizational Behavior and Human Resource Management, and General Decision Sciences.

The scientist's research covers a range of topics, most notably Economic and Environmental Valuation, which they have addressed in 14 publications. Other prominent areas include Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Decision-Making and Behavioral Economics, and Digital Marketing and Social Media.

Frequent publication venues for Harmen Oppewal include the Journal of the Academy of Marketing Science with two publications, as well as the Marketing Letters, Journal of Retailing, Journal of Choice Modelling, and Journal of Travel Research, each with one publication.

The following are some of their notable recent papers:

  • Consumer decisions with artificially intelligent voice assistants, 2020, Marketing Letters
  • Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions, 2022, Journal of Retailing
  • Hypothetical bias in stated choice experiments: Part I. Macro-scale analysis of literature and integrative synthesis of empirical evidence from applied economics, experimental psychology and neuroimaging, 2021, Journal of Choice Modelling
  • Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size, 2020, Journal of the Academy of Marketing Science
  • High Expectations: How Tourists Cope With Disappointing Vacation Experiences, 2022, Journal of Travel Research

Harmen Oppewal frequently collaborates with several co-authors including Milad Haghani, Michiel C.J. Bliemer, John M. Rose, Emily Lancsar, and Di Wang. Each of the first four have collaborated on three publications, while Di Wang has worked on two.

Best Publications

  • In-store music and aroma influences on shopper behavior and satisfaction

    Michael Morrison;Sarah Gan;Chris Dubelaar;Harmen Oppewal

  • Combining Revealed and Stated Preferences Data

    M. Ben-Akiva;M. Bradley;T. Morikawa;J. Benjamin

  • MODELING HIERARCHICAL CONJOINT PROCESSES WITH INTEGRATED CHOICE EXPERIMENTS

    H Harmen Oppewal;JJ Jordan Louviere;Hjp Harry Timmermans

  • More choice is better: Effects of assortment size and composition on assortment evaluation

    Harmen Oppewal;Kitty Koelemeijer

  • A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects

    TA Theo Arentze;H Harmen Oppewal;Hjp Harry Timmermans

  • Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

    Martin Meißner;Martin Meißner;Jella Pfeiffer;Thies Pfeiffer;Harmen Oppewal

  • Place Attachment in Commercial Settings: A Gift Economy Perspective

    Alain Debenedetti;Harmen Oppewal;Zeynep Arsel

  • Why consumers hesitate to shop online: An experimental choice analysis of grocery shopping and the role of delivery fees

    Yan Huang;Harmen Oppewal

  • Measuring perceived service quality using integrated conjoint experiments

    Harmen Oppewal;Marco Vriens

  • Assessing the effects of assortment and ambience: a choice experimental approach

    Kitty Koelemeijer;Harmen Oppewal

  • Understanding retail experiences: The case for ethnography

    Michael John Healy;Michael Bryan Beverland;Harmen Oppewal;Sean James Sands

  • Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations

    Harmen Oppewal;Andrew Alexander;Pauline Sullivan

  • Bundling and retail agglomeration effects on shopping behavior

    Harmen Oppewal;Belinda Holyoake

  • Relative importance of scenario information and frequency information in the judgment of risk

    Laurie Hendrickx;Charles Vlek;Harmen Oppewal

  • Residential Choice Behaviour of Dual Earner Households: A Decompositional Joint Choice Model:

    Hjp Harry Timmermans;Awj Aloys Borgers;van J Jan Dijk;H Harmen Oppewal

  • Modeling consumer perception of public space in shopping centers

    H Harmen Oppewal;Hjp Harry Timmermans

  • Consumer Choice of Theme Parks: A Conjoint Choice Model of Seasonality Effects and Variety Seeking Behavior

    Adam Astrid Kemperman;Awj Aloys Borgers;H Harmen Oppewal;Hjp Harry Timmermans

  • Tourist(Destination(and(Experience(Choice:(A(Choice(Experimental( Analysis(of(Decision(Sequence(Effects(

    Harmen Oppewal;Twan Huybers;Geoffrey I. Crouch

  • Tourism And Discretionary Income Allocation - Heterogeneity Among Households

    Sara Dolnicar;Geoffrey I. Crouch;Timothy Devinney;Twan Huybers

  • Modelling the Effects of Shopping Centre Size and Store Variety on Consumer Choice Behaviour

    H Harmen Oppewal;Hjp Harry Timmermans;JJ Jordan Louviere

Frequent Co-Authors

Jordan J. Louviere
Jordan J. Louviere University of South Australia
Mark Morrison
Mark Morrison University of Queensland
Harry Timmermans
Harry Timmermans Eindhoven University of Technology
TA Theo Arentze
TA Theo Arentze Eindhoven University of Technology
Benedict G. C. Dellaert
Benedict G. C. Dellaert Erasmus University Rotterdam
John M. Rose
John M. Rose University of Sydney
Joel Huber
Joel Huber Duke University
Caspar G. Chorus
Caspar G. Chorus Delft University of Technology
Thomas P. Novak
Thomas P. Novak George Washington University

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