World's Best Scientists 2026 revealed!
Harmen Oppewal

Harmen Oppewal

D-Index & Metrics

Social Sciences and Humanities

D-Index
42
Citations
7672
World Ranking
4741
National Ranking
334

Harmen Oppewal publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Harmen Oppewal sits on this spectrum.

44–53 publications: 28 scientists 54–63 publications: 61 scientists 64–73 publications: 161 scientists 74–83 publications: 225 scientists 84–93 publications: 302 scientists 94–103 publications: 390 scientists 104–113 publications: 406 scientists 114–123 publications: 474 scientists 124–133 publications: 453 scientists 134–143 publications: 434 scientists 144–153 publications: 407 scientists 154–163 publications: 411 scientists 164–173 publications: 391 scientists 174–183 publications: 313 scientists 184–193 publications: 319 scientists 194–203 publications: 304 scientists 204–213 publications: 285 scientists 214–223 publications: 246 scientists 224–233 publications: 213 scientists 234–243 publications: 170 scientists 244–253 publications: 167 scientists 254–263 publications: 162 scientists 264–273 publications: 138 scientists 274–283 publications: 138 scientists 284–293 publications: 113 scientists 294–303 publications: 106 scientists 304–313 publications: 95 scientists 314–323 publications: 101 scientists 324–333 publications: 81 scientists 334–343 publications: 69 scientists 344–353 publications: 56 scientists 354–363 publications: 36 scientists 364–373 publications: 42 scientists 374–383 publications: 41 scientists 384–393 publications: 44 scientists 394–403 publications: 27 scientists 404–413 publications: 30 scientists 414–423 publications: 20 scientists 424–433 publications: 29 scientists 434–443 publications: 29 scientists 444–453 publications: 25 scientists 454–463 publications: 19 scientists 464–473 publications: 21 scientists 474–483 publications: 11 scientists 484–493 publications: 17 scientists 494–503 publications: 7 scientists 504–513 publications: 6 scientists 514–523 publications: 12 scientists 524–533 publications: 10 scientists 534–543 publications: 7 scientists 544–553 publications: 6 scientists 554–563 publications: 12 scientists 564–569 publications: 8 scientists 570+ publications: 100 scientists
44 publications 570+

This scientist: 200 publications — 64th percentile

64% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

Harmen Oppewal D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Harmen Oppewal sits on this spectrum.

30 D-Index: 177 scientists 31 D-Index: 210 scientists 32 D-Index: 222 scientists 33 D-Index: 188 scientists 34 D-Index: 181 scientists 35 D-Index: 243 scientists 36 D-Index: 261 scientists 37 D-Index: 272 scientists 38 D-Index: 278 scientists 39 D-Index: 300 scientists 40 D-Index: 297 scientists 41 D-Index: 308 scientists 42 D-Index: 313 scientists 43 D-Index: 300 scientists 44 D-Index: 269 scientists 45 D-Index: 261 scientists 46 D-Index: 228 scientists 47 D-Index: 251 scientists 48 D-Index: 203 scientists 49 D-Index: 186 scientists 50 D-Index: 187 scientists 51 D-Index: 166 scientists 52 D-Index: 138 scientists 53 D-Index: 141 scientists 54 D-Index: 131 scientists 55 D-Index: 137 scientists 56 D-Index: 109 scientists 57 D-Index: 129 scientists 58 D-Index: 95 scientists 59 D-Index: 105 scientists 60 D-Index: 106 scientists 61 D-Index: 86 scientists 62 D-Index: 94 scientists 63 D-Index: 77 scientists 64 D-Index: 79 scientists 65 D-Index: 59 scientists 66 D-Index: 68 scientists 67 D-Index: 51 scientists 68 D-Index: 49 scientists 69 D-Index: 40 scientists 70 D-Index: 43 scientists 71 D-Index: 40 scientists 72 D-Index: 50 scientists 73 D-Index: 46 scientists 74 D-Index: 43 scientists 75 D-Index: 45 scientists 76 D-Index: 45 scientists 77 D-Index: 30 scientists 78 D-Index: 25 scientists 79 D-Index: 31 scientists 80 D-Index: 29 scientists 81 D-Index: 18 scientists 82 D-Index: 21 scientists 83 D-Index: 26 scientists 84 D-Index: 15 scientists 85 D-Index: 15 scientists 86 D-Index: 19 scientists 87 D-Index: 19 scientists 88 D-Index: 12 scientists 89 D-Index: 7 scientists 90 D-Index: 19 scientists 91 D-Index: 20 scientists 92 D-Index: 13 scientists 93 D-Index: 9 scientists 94 D-Index: 13 scientists 95 D-Index: 8 scientists 96 D-Index: 7 scientists 97 D-Index: 6 scientists 98 D-Index: 6 scientists 99 D-Index: 6 scientists 100+ D-Index: 97 scientists
30 D-Index 100+

This scientist: 42 D-Index — 42nd percentile

42% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

Overview

Harmen Oppewal is affiliated with Monash University in Australia and has contributed extensively to research in Business, Management and Accounting, with a particular focus on Marketing. Their scholarly output encompasses 18 publications in this main field, with significant work in related subfields including Economics and Econometrics, Sociology and Political Science, Organizational Behavior and Human Resource Management, and General Decision Sciences.

The scientist's research covers a range of topics, most notably Economic and Environmental Valuation, which they have addressed in 14 publications. Other prominent areas include Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business, Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Decision-Making and Behavioral Economics, and Digital Marketing and Social Media.

Frequent publication venues for Harmen Oppewal include the Journal of the Academy of Marketing Science with two publications, as well as the Marketing Letters, Journal of Retailing, Journal of Choice Modelling, and Journal of Travel Research, each with one publication.

The following are some of their notable recent papers:

  • Consumer decisions with artificially intelligent voice assistants, 2020, Marketing Letters
  • Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions, 2022, Journal of Retailing
  • Hypothetical bias in stated choice experiments: Part I. Macro-scale analysis of literature and integrative synthesis of empirical evidence from applied economics, experimental psychology and neuroimaging, 2021, Journal of Choice Modelling
  • Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size, 2020, Journal of the Academy of Marketing Science
  • High Expectations: How Tourists Cope With Disappointing Vacation Experiences, 2022, Journal of Travel Research

Harmen Oppewal frequently collaborates with several co-authors including Milad Haghani, Michiel C.J. Bliemer, John M. Rose, Emily Lancsar, and Di Wang. Each of the first four have collaborated on three publications, while Di Wang has worked on two.

Best Publications

  • In-store music and aroma influences on shopper behavior and satisfaction

    Michael Morrison;Sarah Gan;Chris Dubelaar;Harmen Oppewal

  • Combining Revealed and Stated Preferences Data

    M. Ben-Akiva;M. Bradley;T. Morikawa;J. Benjamin

  • MODELING HIERARCHICAL CONJOINT PROCESSES WITH INTEGRATED CHOICE EXPERIMENTS

    H Harmen Oppewal;JJ Jordan Louviere;Hjp Harry Timmermans

  • More choice is better: Effects of assortment size and composition on assortment evaluation

    Harmen Oppewal;Kitty Koelemeijer

  • A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects

    TA Theo Arentze;H Harmen Oppewal;Hjp Harry Timmermans

  • Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

    Martin Meißner;Martin Meißner;Jella Pfeiffer;Thies Pfeiffer;Harmen Oppewal

  • Place Attachment in Commercial Settings: A Gift Economy Perspective

    Alain Debenedetti;Harmen Oppewal;Zeynep Arsel

  • Why consumers hesitate to shop online: An experimental choice analysis of grocery shopping and the role of delivery fees

    Yan Huang;Harmen Oppewal

  • Measuring perceived service quality using integrated conjoint experiments

    Harmen Oppewal;Marco Vriens

  • Assessing the effects of assortment and ambience: a choice experimental approach

    Kitty Koelemeijer;Harmen Oppewal

  • Understanding retail experiences: The case for ethnography

    Michael John Healy;Michael Bryan Beverland;Harmen Oppewal;Sean James Sands

  • Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations

    Harmen Oppewal;Andrew Alexander;Pauline Sullivan

  • Bundling and retail agglomeration effects on shopping behavior

    Harmen Oppewal;Belinda Holyoake

  • Relative importance of scenario information and frequency information in the judgment of risk

    Laurie Hendrickx;Charles Vlek;Harmen Oppewal

  • Residential Choice Behaviour of Dual Earner Households: A Decompositional Joint Choice Model:

    Hjp Harry Timmermans;Awj Aloys Borgers;van J Jan Dijk;H Harmen Oppewal

  • Modeling consumer perception of public space in shopping centers

    H Harmen Oppewal;Hjp Harry Timmermans

  • Consumer Choice of Theme Parks: A Conjoint Choice Model of Seasonality Effects and Variety Seeking Behavior

    Adam Astrid Kemperman;Awj Aloys Borgers;H Harmen Oppewal;Hjp Harry Timmermans

  • Tourist(Destination(and(Experience(Choice:(A(Choice(Experimental( Analysis(of(Decision(Sequence(Effects(

    Harmen Oppewal;Twan Huybers;Geoffrey I. Crouch

  • Tourism And Discretionary Income Allocation - Heterogeneity Among Households

    Sara Dolnicar;Geoffrey I. Crouch;Timothy Devinney;Twan Huybers

  • Modelling the Effects of Shopping Centre Size and Store Variety on Consumer Choice Behaviour

    H Harmen Oppewal;Hjp Harry Timmermans;JJ Jordan Louviere

Frequent Co-Authors

Jordan J. Louviere
Jordan J. Louviere University of South Australia
Mark Morrison
Mark Morrison University of Queensland
Harry Timmermans
Harry Timmermans Eindhoven University of Technology
TA Theo Arentze
TA Theo Arentze Eindhoven University of Technology
Benedict G. C. Dellaert
Benedict G. C. Dellaert Erasmus University Rotterdam
John M. Rose
John M. Rose University of Sydney
Joel Huber
Joel Huber Duke University
Caspar G. Chorus
Caspar G. Chorus Delft University of Technology
Thomas P. Novak
Thomas P. Novak George Washington University

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