His scientific interests lie mostly in Marketing, Advertising, The Internet, Hospitality and Hospitality industry. His research integrates issues of Bandwagon effect, Exploratory research and World Wide Web in his study of Marketing. Jamie Murphy mostly deals with Digital marketing in his studies of Advertising.
His Digital marketing research includes elements of Marketing management and Marketing strategy. Jamie Murphy has included themes like Web page and Public relations in his The Internet study. His work carried out in the field of Marketing research brings together such families of science as Content analysis, Conceptual model, Mobile commerce and Online advertising.
His main research concerns Marketing, Advertising, The Internet, Hospitality and World Wide Web. He performs multidisciplinary studies into Marketing and Hospitality industry in his work. His Advertising research integrates issues from Online advertising, Social media and Internet privacy.
The Internet is closely attributed to E-commerce in his work. Jamie Murphy connects Hospitality with Public relations in his study. His studies deal with areas such as Customer retention and Customer to customer as well as Customer advocacy.
His primary scientific interests are in Hospitality, Advertising, Marketing, Public relations and Social media. His Advertising research incorporates themes from Information science and Reputation. You can notice a mix of various disciplines of study, such as Sustainable tourism, Chain, Appeal, Return on investment and Hospitality industry, in his Marketing studies.
His Public relations research incorporates elements of Phenomenon, Diffusion of innovations, Market segmentation and Value. His biological study spans a wide range of topics, including Outcome, Social psychology, Gratification and Criminology. His The Internet research incorporates elements of Bass diffusion model, Regional science and Information and Communications Technology.
Jamie Murphy mainly investigates Hospitality, Marketing, Advertising, Public relations and Social media. His Hospitality investigation overlaps with other disciplines such as Loyalty, Service, Robot, Humanoid robot and Human–computer interaction. His work in the fields of Marketing, such as Customer relationship management, Loyalty business model and Loyalty program, overlaps with other areas such as Appeal and Chain.
The various areas that Jamie Murphy examines in his Advertising study include Exploratory research, Content analysis and Image. His Public relations research incorporates themes from Innovation diffusion, Phenomenon, Customer intelligence and Diffusion of innovations. His research in Social media intersects with topics in Diffusion of innovation theory and Social psychology, Gratification.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Diffusion and success factors of mobile marketing
Arno Scharl;Astrid Dickinger;Jamie Murphy.
Electronic Commerce Research and Applications (2005)
An investigation and conceptual model of SMS marketing
A. Dickinger;P. Haghirian;J. Murphy;A. Scharl.
hawaii international conference on system sciences (2004)
Helpful Reviewers in TripAdvisor, an Online Travel Community
Hee “Andy” Lee;Rob Law;Jamie Murphy.
Journal of Travel & Tourism Marketing (2011)
Hotel management and marketing on the Internet: an analysis of sites and features.
Jamie Murphy;Edward J. Forrest;C. Edward Wotring;Robert A. Brymer.
Cornell Hotel and Restaurant Administration Quarterly (1996)
Research on information technology in the hospitality industry
Peter O’Connor;Jamie Murphy.
International Journal of Hospitality Management (2004)
Getting permission: Exploring factors affecting permission marketing
Tito Tezinde;Brett Smith;Jamie Murphy.
Journal of Interactive Marketing (2002)
Swiss Hotels’ Web-site and E-mail Management: The Bandwagon Effect
Jamie Murphy;Doina Olaru;Roland Schegg;Susanne Frey.
Cornell Hospitality Quarterly (2003)
An exploratory study of marketing international education online
Liza Gomes;Jamie Murphy.
International Journal of Educational Management (2003)
Islam and Online Imagery on Malaysian Tourist Destination Websites
Noor Hazarina Hashim;Jamie Murphy;Nazlida Muhamad Hashim.
Journal of Computer-Mediated Communication (2007)
The bandwagon effect: Swiss hotels' web-site and e-mail management
Cornell Hotel and Restaurant Administration Quarterly (2003)
Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.
If you think any of the details on this page are incorrect, let us know.
We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below: