What is he best known for?
The fields of study he is best known for:
- The Internet
- Marketing
- Social science
His scientific interests lie mostly in Marketing, Advertising, The Internet, Hospitality and Hospitality industry.
His research integrates issues of Bandwagon effect, Exploratory research and World Wide Web in his study of Marketing.
Jamie Murphy mostly deals with Digital marketing in his studies of Advertising.
His Digital marketing research includes elements of Marketing management and Marketing strategy.
Jamie Murphy has included themes like Web page and Public relations in his The Internet study.
His work carried out in the field of Marketing research brings together such families of science as Content analysis, Conceptual model, Mobile commerce and Online advertising.
His most cited work include:
- Diffusion and success factors of mobile marketing (393 citations)
- Helpful Reviewers in TripAdvisor, an Online Travel Community (196 citations)
- An investigation and conceptual model of SMS marketing (179 citations)
What are the main themes of his work throughout his whole career to date?
His main research concerns Marketing, Advertising, The Internet, Hospitality and World Wide Web.
He performs multidisciplinary studies into Marketing and Hospitality industry in his work.
His Advertising research integrates issues from Online advertising, Social media and Internet privacy.
The Internet is closely attributed to E-commerce in his work.
Jamie Murphy connects Hospitality with Public relations in his study.
His studies deal with areas such as Customer retention and Customer to customer as well as Customer advocacy.
He most often published in these fields:
- Marketing (42.46%)
- Advertising (39.29%)
- The Internet (20.63%)
What were the highlights of his more recent work (between 2014-2021)?
- Hospitality (14.68%)
- Advertising (39.29%)
- Marketing (42.46%)
In recent papers he was focusing on the following fields of study:
His primary scientific interests are in Hospitality, Advertising, Marketing, Public relations and Social media.
His Advertising research incorporates themes from Information science and Reputation.
You can notice a mix of various disciplines of study, such as Sustainable tourism, Chain, Appeal, Return on investment and Hospitality industry, in his Marketing studies.
His Public relations research incorporates elements of Phenomenon, Diffusion of innovations, Market segmentation and Value.
His biological study spans a wide range of topics, including Outcome, Social psychology, Gratification and Criminology.
His The Internet research incorporates elements of Bass diffusion model, Regional science and Information and Communications Technology.
Between 2014 and 2021, his most popular works were:
- Dawning of the Age of Robots in Hospitality and Tourism: Challenges for Teaching and Research (90 citations)
- Marketing robot services in hospitality and tourism: the role of anthropomorphism (62 citations)
- Learning From Simulation Design to Develop Better Experiential Learning Initiatives: An Integrative Approach (22 citations)
In his most recent research, the most cited papers focused on:
- The Internet
- Marketing
- Social science
Jamie Murphy mainly investigates Hospitality, Marketing, Advertising, Public relations and Social media.
His Hospitality investigation overlaps with other disciplines such as Loyalty, Service, Robot, Humanoid robot and Human–computer interaction.
His work in the fields of Marketing, such as Customer relationship management, Loyalty business model and Loyalty program, overlaps with other areas such as Appeal and Chain.
The various areas that Jamie Murphy examines in his Advertising study include Exploratory research, Content analysis and Image.
His Public relations research incorporates themes from Innovation diffusion, Phenomenon, Customer intelligence and Diffusion of innovations.
His research in Social media intersects with topics in Diffusion of innovation theory and Social psychology, Gratification.
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