2026 Dominik Mahr: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	36	2045	1920	64	62	88	7996

Overview

Dominik Mahr is affiliated with Maastricht University in the Netherlands. Their research spans interdisciplinary fields primarily within Business, Management and Accounting, and Computer Science. Over their career, they have contributed to 48 publications in the business and management domain and 34 in computer science disciplines.

The scientist's work focuses on various subfields including:

Marketing
Artificial Intelligence
Sociology and Political Science
Human-Computer Interaction
Social Psychology

Their main research topics incorporate:

Consumer Retail Behavior Studies
AI in Service Interactions
Digital Marketing and Social Media
Virtual Reality Applications and Impacts
Service and Product Innovation
Social Robot Interaction and Human-Robot Interaction (HRI)
Technology Adoption and User Behaviour

Dominik Mahr has authored and co-authored a range of recent papers, several of which have received notable citations. Selected recent works include:

"Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience," 2020, published in Australasian Marketing Journal (AMJ)
"The playground effect: How augmented reality drives creative customer engagement," 2020, published in Journal of Business Research
"Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda," 2020, published in Journal of Service Management
"Embracing falsity through the metaverse: The case of synthetic customer experiences," 2022, published in Business Horizons
"Leveraging service design for healthcare transformation: toward people-centered, integrated, and technology-enabled healthcare systems," 2020, published in Journal of Service Management

Their frequent collaborators include:

Jonas Heller (18 joint works)
Tim Hilken (16 joint works)
Gaby Odekerken-Schröder (13 joint works)
Ko de Ruyter (10 joint works)
Mathew Chylinski (9 joint works)

Dominik's publications have appeared in various journals with multiple contributions to:

Journal of Service Management (8 publications)
Journal of Business Research (4 publications)
Journal of Service Research (3 publications)
Journal of Product Innovation Management (3 publications)
Computers in Human Behavior (3 publications)

Best Publications

Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness

Elizabeth Aguirre;Dominik Mahr;Dhruv Grewal;Ko de Ruyter

873
Citations
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Tim Hilken;Ko de Ruyter;Mathew Chylinski;Dominik Mahr

637
Citations
The Value of Customer Cocreated Knowledge during the Innovation Process

Dominik Mahr;Annouk Lievens;Vera Blazevic

477
Citations
Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders

Kande Kazadi;Annouk Lievens;Dominik Mahr

446
Citations
Virtual lead user communities: Drivers of knowledge creation for innovation

Dominik Mahr;Annouk Lievens

396
Citations
Service robots: value co-creation and co-destruction in elderly care networks

Martina Čaić;Gaby Odekerken-Schröder;Dominik Mahr

383
Citations
Cutting through Content Clutter: How speech and image acts drive consumer sharing of social media brand messages

Francisco Javier Villarroel Ordenes;Dhruv Grewal;Stephan Ludwig;Ko De Ruyter;Ko De Ruyter

322
Citations
The value of social media for innovation: A capability perspective

Marie-Isabelle Muninger;Wafa Hammedi;Dominik Mahr

297
Citations
Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability

Jonas Heller;Mathew Chylinski;Ko de Ruyter;Ko de Ruyter;Dominik Mahr

277
Citations
The acceptance of blockchain technology in meat traceability and transparency

Fabian Sander;Janjaap Semeijn;Dominik Mahr

270
Citations
Making omnichannel an augmented reality: the current and future state of the art

Tim Hilken;Jonas Heller;Mathew Chylinski;Debbie Isobel Keeling

269
Citations
Embracing falsity through the metaverse: The case of synthetic customer experiences

Unknown

227
Citations
Value of social robots in services: social cognition perspective

Martina Čaić;Dominik Mahr;Gaby Oderkerken-Schröder

221
Citations
The playground effect: How augmented reality drives creative customer engagement

Alexander Jessen;Tim Hilken;Mathew Chylinski;Dominik Mahr

215
Citations
Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing

Jonas Heller;Jonas Heller;Mathew Chylinski;Ko de Ruyter;Ko de Ruyter;Dominik Mahr;Dominik Mahr

214
Citations
Augmented reality marketing: A technology-enabled approach to situated customer experience

Mathew Chylinski;Jonas Heller;Tim Hilken;Debbie Isobel Keeling

214
Citations
Uncovering Collaborative Value Creation Patterns and Establishing Corresponding Customer Roles

Sabine Moeller;Robert Ciuchita;Dominik Mahr;Gaby Odekerken-Schröder

191
Citations
Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda

Gaby Odekerken-Schröder;Cristina Mele;Tiziana Russo-Spena;Dominik Mahr

172
Citations
Leveraging Service Design for Healthcare Transformation: Toward People-Centered, Integrated, and Technology-Enabled Healthcare Systems

Lia Patricio;Daniela Sangiorgi;Dominik Mahr;Martina Caic;Martina Caic

155
Citations
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Tim Hilken;Mathew Chylinski;Debbie Isobel Keeling;Jonas Heller

145
Citations
Seeing eye to eye: social augmented reality and shared decision making in the marketplace

Tim Hilken;Debbie I. Keeling;Ko de Ruyter;Ko de Ruyter;Dominik Mahr

102
Citations
Take their word for IT: the symbolic role of linguistic style matches in user communities

Stephan Ludwig;Ko De Ruyter;Dominik Mahr;Martin Wetzels

94
Citations

Frequent Co-Authors

Ko de Ruyter King's College London

Martin Wetzels EDHEC Business School

Alexandre Bernardino Instituto Superior Técnico

Dhruv Grewal Babson College

Lieven De Marez Ghent University

Aric Rindfleisch University of Illinois at Urbana-Champaign

Daniel P. Siewiorek Carnegie Mellon University

Janjaap Semeijn Maastricht University

Cristina Mele University of Naples Federico II

External Links

Personal website of Dominik Mahr

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