Guda van Noort

Best Publications

• Engagement with social media and social media advertising: the differentiating role of platform type

  Hilde A. M. Voorveld;Guda van Noort;Daniël G. Muntinga;Fred Bronner

  840
  Citations

• Online damage control: the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms

  Guda van Noort;Lotte M. Willemsen

  735
  Citations

• Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience

  Guda van Noort;Hilde A.M. Voorveld;Eva A. van Reijmersdal

  516
  Citations

• Getting closer: The effects of personalized and interactive online political communication

  Sanne Kruikemeier;Guda van Noort;Rens Vliegenthart;Claes H de Vreese

  346
  Citations

• Effects of Disclosing Sponsored Content in Blogs How the Use of Resistance Strategies Mediates Effects on Persuasion

  Eva A. van Reijmersdal;Marieke L. Fransen;Guda van Noort;Suzanna J. Opree

  305
  Citations

• Understanding online behavioural advertising

  Edith G. Smit;Guda Van Noort;Hilde A.M. Voorveld

  241
  Citations

• Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses

  Anne R. Smink;Eva A. van Reijmersdal;Guda van Noort;Peter C. Neijens

  240
  Citations

• Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure

  Anne R. Smink;Sanne Frowijn;Eva A. van Reijmersdal;Guda van Noort

  212
  Citations

• The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses

  Eva A. van Reijmersdal;Jeroen Jansz;Oscar Peters;Guda van Noort

  174
  Citations

• The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions

  Guda Van Noort;Peter Kerkhof;Bob M. Fennis

  164
  Citations

• Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism

  Unknown

  158
  Citations

• Unraveling the effects of active and passive forms of political Internet use: Does it affect citizens’ political involvement?

  Sanne Kruikemeier;Guda van Noort;Rens Vliegenthart;Claes H de Vreese

  153
  Citations

• Why girls go pink: Game character identification and game-players' motivations

  Eva A. Van Reijmersdal;Jeroen Jansz;Oscar Peters;Guda Van Noort

  139
  Citations

• Like or dislike? Adolescents’ responses to personalized social network site advertising

  Michel Walrave;Karolien Poels;Marjolijn L. Antheunis;Evert Van den Broeck

  135
  Citations

• Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media

  Susan A.M. Vermeer;Theo Araujo;Stefan F. Bernritter;Stefan F. Bernritter;Guda van Noort

  128
  Citations

• Digital diplomacy in GCC countries: strategic communication of Western embassies on Twitter

  Nadine Strauß;Sanne Kruikemeier;Heleen van der Meulen;Guda van Noort

  113
  Citations

• Tailored information for cancer patients on the Internet: Effects of visual cues and language complexity on information recall and satisfaction

  Julia C.M. van Weert;Guda van Noort;Nadine Bol;Liset van Dijk

  108
  Citations

• Privacy Concerns in Chatbot Interactions

  Carolin Ischen;Theo B. Araujo;Hilde A. M. Voorveld;Guda van Noort

  104
  Citations

• Processes and effects of targeted online advertising among children

  Eva A. van Reijmersdal;Esther Rozendaal;Nadia Smink;Guda van Noort

  96
  Citations

• Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses

  Guda van Noort;Eva A. van Reijmersdal

  88
  Citations