Guda van Noort

Guda van Noort publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Guda van Noort sits on this spectrum.

Guda van Noort D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Guda van Noort sits on this spectrum.

Best Publications

• Engagement with social media and social media advertising: the differentiating role of platform type

  Hilde A. M. Voorveld;Guda van Noort;Daniël G. Muntinga;Fred Bronner

  840
  Citations

• Online damage control: the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms

  Guda van Noort;Lotte M. Willemsen

  735
  Citations

• Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience

  Guda van Noort;Hilde A.M. Voorveld;Eva A. van Reijmersdal

  516
  Citations

• Getting closer: The effects of personalized and interactive online political communication

  Sanne Kruikemeier;Guda van Noort;Rens Vliegenthart;Claes H de Vreese

  346
  Citations

• Effects of Disclosing Sponsored Content in Blogs How the Use of Resistance Strategies Mediates Effects on Persuasion

  Eva A. van Reijmersdal;Marieke L. Fransen;Guda van Noort;Suzanna J. Opree

  305
  Citations

• Understanding online behavioural advertising

  Edith G. Smit;Guda Van Noort;Hilde A.M. Voorveld

  241
  Citations

• Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses

  Anne R. Smink;Eva A. van Reijmersdal;Guda van Noort;Peter C. Neijens

  240
  Citations

• Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure

  Anne R. Smink;Sanne Frowijn;Eva A. van Reijmersdal;Guda van Noort

  212
  Citations

• The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses

  Eva A. van Reijmersdal;Jeroen Jansz;Oscar Peters;Guda van Noort

  174
  Citations

• The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions

  Guda Van Noort;Peter Kerkhof;Bob M. Fennis

  164
  Citations

• Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism

  Unknown

  158
  Citations

• Unraveling the effects of active and passive forms of political Internet use: Does it affect citizens’ political involvement?

  Sanne Kruikemeier;Guda van Noort;Rens Vliegenthart;Claes H de Vreese

  153
  Citations

• Why girls go pink: Game character identification and game-players' motivations

  Eva A. Van Reijmersdal;Jeroen Jansz;Oscar Peters;Guda Van Noort

  139
  Citations

• Like or dislike? Adolescents’ responses to personalized social network site advertising

  Michel Walrave;Karolien Poels;Marjolijn L. Antheunis;Evert Van den Broeck

  135
  Citations

• Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media

  Susan A.M. Vermeer;Theo Araujo;Stefan F. Bernritter;Stefan F. Bernritter;Guda van Noort

  128
  Citations

• Digital diplomacy in GCC countries: strategic communication of Western embassies on Twitter

  Nadine Strauß;Sanne Kruikemeier;Heleen van der Meulen;Guda van Noort

  113
  Citations

• Tailored information for cancer patients on the Internet: Effects of visual cues and language complexity on information recall and satisfaction

  Julia C.M. van Weert;Guda van Noort;Nadine Bol;Liset van Dijk

  108
  Citations

• Privacy Concerns in Chatbot Interactions

  Carolin Ischen;Theo B. Araujo;Hilde A. M. Voorveld;Guda van Noort

  104
  Citations

• Processes and effects of targeted online advertising among children

  Eva A. van Reijmersdal;Esther Rozendaal;Nadia Smink;Guda van Noort

  96
  Citations

• Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses

  Guda van Noort;Eva A. van Reijmersdal

  88
  Citations