Gaby Odekerken-Schröder

Best Publications

• Investments in consumer relationships: a cross-country and cross-industry exploration

  Kristof De Wulf;G Odekerken-Schroder;D Iacobucci

  3387
  Citations

• Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration

  Kristof De Wulf;Gaby Odekerken-Schröder;Dawn Iacobucci

  3363
  Citations

• Store Satisfaction and Store Loyalty Explained by Customer- and Store-Related Factors

  Josee Bloemer;Gaby Odekerken-Schroder

  749
  Citations

• Strengthening outcomes of retailer–consumer relationships: The dual impact of relationship marketing tactics and consumer personality

  Gaby Odekerken-Schröder;Kristof De Wulf;Patrick Schumacher

  515
  Citations

• Consumer perceptions of store brands versus national brands

  Kristof De Wulf;Gaby Odekerken‐Schröder;Frank Goedertier;Gino Van Ossel

  458
  Citations

• The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty

  Douwe van den Brink;Gaby Odekerken‐Schröder;Pieter Pauwels

  450
  Citations

• Assessing the Impact of a Retailer's Relationship Efforts on Consumers' Attitudes and Behavior

  Kristof De Wulf;Gaby Odekerken-Schröder

  392
  Citations

• Service robots: value co-creation and co-destruction in elderly care networks

  Martina Čaić;Gaby Odekerken-Schröder;Dominik Mahr

  383
  Citations

• Who's who in brand communities – and why?

  Hans Ouwersloot;Gaby Odekerken‐Schröder

  370
  Citations

• A Cultural Models Approach to Service Recovery

  Torsten Ringberg;Gaby Odekerken-Schröder;Glenn L. Christensen

  249
  Citations

• Uncovering Collaborative Value Creation Patterns and Establishing Corresponding Customer Roles

  Sabine Moeller;Robert Ciuchita;Dominik Mahr;Gaby Odekerken-Schröder

  191
  Citations

• The role of employee relationship proneness in creating employee loyalty

  Josée M. M. Bloemer;G. J. Odekerken-Schröder

  191
  Citations

• The Effect of Customer Card Programs: A Comparative Study in Singapore and The Netherlands

  Corine Noordhoff;Pieter Pauwels;Gaby Odekerken‐Schröder

  186
  Citations

• Co-creating services - conceptual clarification, forms and outcomes

  Anna-Sophie Oertzen;Gaby Odekerken-Schröder;Saara A. Brax;Birgit Mager

  184
  Citations

• The impact of need for social affiliation and consumer relationship proneness on behavioral intentions : an empirical study in a hairdresser's context

  Josée Bloemer;Gaby Odekerken-Schröder;Leen Kestens

  179
  Citations

• Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda

  Gaby Odekerken-Schröder;Cristina Mele;Tiziana Russo-Spena;Dominik Mahr

  172
  Citations

• Investments In Consumer Relationships - A Critical Reassessment And Model Extension

  K. de Wulf;G.J. Odekerken-Schröder;P. van Kenhove

  148
  Citations

• The service triad: an empirical study of service robots, customers and frontline employees

  Gaby Odekerken-Schröder;Kars Mennens;Mark Steins;Dominik Mahr

  130
  Citations

• Exploring antecedents of service innovation performance in manufacturing SMEs

  Kars Mennens;Anita Van Gils;Gaby Odekerken-Schröder;Wilko Letterie

  118
  Citations

• The impact of quality on store loyalty : A contingency approach

  Gaby Odekerken-Schroder;Kristof De Wulf;Kristof De Wulf;Hans Kasper;Mirella Kleijnen

  115
  Citations