Jesús Cambra-Fierro

Best Publications

• Environmental Respect: Ethics or Simply Business? A Study in the Small and Medium Enterprise (SME) Context

  Jesús Cambra-Fierro;Susan Hart;Yolanda Polo-Redondo

  181
  Citations

• Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks

  Jesús Cambra‐Fierro;Juan Florin;Lourdes Perez;Jeryl Whitelock

  178
  Citations

• The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

  Rocío Huerta-Álvarez;Jesús J. Cambra-Fierro;Maria Fuentes-Blasco

  164
  Citations

• Creating satisfaction in the demand‐supply chain: the buyers' perspective

  Jesús J. Cambra‐Fierro;Yolanda Polo‐Redondo

  144
  Citations

• Managing Complaints to Improve Customer Profitability

  Jesus Cambra-Fierro;Iguacel Melero;F. Javier Sese

  129
  Citations

• “Towards a co-creation framework in the retail banking services industry: Do demographics influence?”

  Jesús Cambra-Fierro;Lourdes Pérez;Emily Grott

  114
  Citations

• Managing supply chain in the context of SMEs: a collaborative and customized partnership with the suppliers as the key for success

  Victoria Bordonaba‐Juste;Jesús J. Cambra‐Fierro

  110
  Citations

• Can complaint-handling efforts promote customer engagement?

  Jesús Cambra-Fierro;Iguácel Melero-Polo;F. Javier Sese

  109
  Citations

• Advantages of intermodal logistics platforms: insights from a Spanish platform

  Jesus Cambra‐Fierro;Rocio Ruiz‐Benitez

  101
  Citations

• Customer engagement: Innovation in non-technical marketing processes

  Jesús J Cambra-Fierro;Iguacel Melero-Polo;Rosario Vázquez-Carrasco

  89
  Citations

• Sustainability and Business Outcomes in the Context of SMEs: Comparing Family Firms vs. Non-Family Firms

  María Eugenia López-Pérez;Iguácel Melero-Polo;Rosario Vázquez-Carrasco;Jesús Cambra-Fierro

  79
  Citations

• Influence of the standardization of a firm's productive process on the long-term orientation of its supply relationships: An empirical study

  Yolanda Polo-Redondo;Jesús Cambra-Fierro

  79
  Citations

• The role of frontline employees in customer engagement

  J. Cambra-Fierro;I. Melero-Polo;R. Vázquez-Carrasco

  79
  Citations

• Sustainable business practices in Spain: a two‐case study

  Jesús Cambra‐Fierro;Rocío Ruiz‐Benítez

  74
  Citations

• The influence of an organisation's corporate values on employees personal buying behaviour

  Jesús Cambra-Fierro;Yolanda Polo-Redondo;Alan Wilson

  73
  Citations

• Customer value co-creation over the relationship life cycle

  Jesus Cambra-Fierro;Iguacel Melero-Polo;F. Javier Sese

  67
  Citations

• Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes

  Jesús Cambra-Fierro;Iguácel Melero-Polo;Javier Sese

  66
  Citations

• A thematic exploration of human brands: literature review and agenda for future research

  Maria Lucila Osorio;Edgar Centeno;Jesus Cambra-Fierro

  54
  Citations

• What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness

  Jesús Cambra-Fierro;Lily Xuehui Gao;Iguácel Melero-Polo;F. Javier Sese

  44
  Citations

• Learning to work in asymmetric relationships: insights from the computer software industry

  Lourdes Pérez;Jesús Cambra-Fierro

  41
  Citations