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D-Index & Metrics

Business and Management

D-Index
34
Citations
9828
World Ranking
2274
National Ranking
359

Overview

Alan Wilson is affiliated with the University of Strathclyde in the United Kingdom. Their research spans primarily within the fields of Business, Management and Accounting as well as Social Sciences, focusing on marketing, sociology, political science, strategy, management, information systems, and artificial intelligence.

The main subfields they have contributed to include:

  • Marketing
  • Sociology and Political Science
  • Strategy and Management
  • Information Systems and Management
  • Artificial Intelligence

Wilson's work encompasses a broad range of topics such as:

  • Digital Marketing and Social Media
  • Technology Adoption and User Behaviour
  • Consumer Retail Behavior Studies
  • Consumer Behavior in Brand Consumption and Identification
  • Corporate Identity and Reputation
  • Service and Product Innovation
  • Nonprofit Sector and Volunteering

Several recent papers illustrate their research focus and output, including:

  • "How live chat assistants drive travel consumers' attitudes, trust and purchase intentions," 2020, International Journal of Contemporary Hospitality Management
  • "Examining consumers' continuous usage of multichannel retailers' mobile applications," 2021, Psychology and Marketing
  • "In search of the roots of corporate reputation management: Being a consistent corporate social performer," 2021, Business Ethics the Environment & Responsibility
  • "Customer coproduction in healthcare service delivery: Examining the influencing effects of the social context," 2020, Journal of Business Research
  • "A cross-national investigation of trait antecedents of mobile-banking adoption," 2020, Thunderbird International Business Review

Wilson publishes frequently in several academic journals, notably:

  • Journal of Business Research (3 publications)
  • International Journal of Contemporary Hospitality Management
  • Psychology and Marketing
  • Business Ethics the Environment & Responsibility
  • Thunderbird International Business Review

The scholar has collaborated repeatedly with various co-authors such as:

  • Graeme McLean (5 publications)
  • Kofi Osei-Frimpong (2 publications)
  • Jennifer Brannon Barhorst (2 publications)
  • Joshua Brooks (2 publications)
  • Kunio Shirahada (2 publications)

In addition to journal articles, Alan Wilson has contributed to book literature with publications including:

  • Entropy in urban and regional modelling (2021, Edward Elgar Publishing)

Best Publications

  • Corporate reputation: Seeking a definition

    Manto Gotsi;Alan M. Wilson

  • Shopping in the digital world: Examining customer engagement through augmented reality mobile applications

    Graeme McLean;Alan Wilson

  • Internal branding: an enabler of employees' brand‐supporting behaviours

    Khanyapuss Punjaisri;Heiner Evanschitzky;Alan Wilson

  • Internal branding process: Key mechanisms, outcomes and moderating factors

    Khanyapuss Punjaisri;Alan Wilson

  • Corporate reputation management: 'living the brand'

    Manto Gotsi;Alan Wilson

  • Marketing Research: An Integrated Approach

    Alan M. Wilson

  • The role of internal branding in the delivery of employee brand promise

    Khanyapuss Punjaisri;Alan Wilson

  • Understanding organisational culture and the implications for corporate marketing

    Alan M. Wilson

  • Marketing research: an integrated approach 2nd edition

    A.M. Wilson

  • Corporate Identity: There Is More to It than Meets the Eye

    John M.T. Balmer;Alan Wilson

  • Developing a mobile application customer experience model (MACE) - implications for retailers

    Graeme McLean;Khalid Al-Nabhani;Alan Wilson

  • Exploring the influences of internal branding on employees' brand promise delivery: Implications for strenthening the customer-brand relationships

    Khanyapuss Punjaisr;Alan Wilson;Heiner Evanschitzky

  • Internet based marketing research: a serious alternative to traditional research methods?

    Alan Wilson;Nial Laskey

  • Evolving the online customer experience ... is there a role for online customer support

    Graeme McLean;Alan Wilson

  • The role of mystery shopping in the measurement of service performance

    Alan M. Wilson

  • Mystery shopping: Using deception to measure service performance

    Alan M. Wilson

  • The use of mystery shopping in the measurement of service delivery

    Alan M. Wilson

  • Hospitality and Travel: The Nature and Implications of User-Generated Content

    Alan Wilson;Hilary Murphy;Jesus Cambra-Fierro

  • Patient co-creation activities in healthcare service delivery at the micro level: The influence of online access to healthcare information

    Kofi Osei-Frimpong;Alan Wilson;Fred Lemke

  • Internal branding to influence employees' brand promise delivery: a case study in Thailand

    Khanyapuss Punjaisri;Alan Wilson;Heiner Evanschitzky

Frequent Co-Authors

Heiner Evanschitzky
Heiner Evanschitzky University of Manchester
Mary Jo Bitner
Mary Jo Bitner Arizona State University
Valarie A. Zeithaml
Valarie A. Zeithaml University of North Carolina at Chapel Hill
John M.T. Balmer
John M.T. Balmer Brunel University London
Stephen L. Vargo
Stephen L. Vargo University of Oklahoma
Dwayne D. Gremler
Dwayne D. Gremler Bowling Green State University
Ko de Ruyter
Ko de Ruyter King's College London
Charles Oppenheim
Charles Oppenheim Robert Gordon University
Jin Nam Choi
Jin Nam Choi Seoul National University

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