What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- China
His primary areas of study are Marketing, Advertising, Consumption, Social support and Service.
As part of his studies on Marketing, Mark S. Rosenbaum frequently links adjacent subjects like Public relations.
His research integrates issues of Service provider and Loneliness in his study of Public relations.
In his study, Forming relationships, Place attachment and Isolation is inextricably linked to Interpersonal relationship, which falls within the broad field of Social support.
Well-being, Action, Paradigm shift and Moral imperative is closely connected to Transformative learning in his research, which is encompassed under the umbrella topic of Service.
Mark S. Rosenbaum has included themes like Service system, Conceptual framework and Process management in his Service design study.
His most cited work include:
- Transformative service research: An agenda for the future (416 citations)
- An expanded servicescape perspective (274 citations)
- When Customers Receive Support From Other Customers: Exploring the Influence of Intercustomer Social Support on Customer Voluntary Performance: (256 citations)
What are the main themes of his work throughout his whole career to date?
Marketing, Advertising, Service, Public relations and Transformative learning are his primary areas of study.
His Marketing study frequently intersects with other fields, such as Grounded theory.
His Advertising research is multidisciplinary, incorporating elements of Purchasing and Relationship marketing.
His Service research incorporates elements of Quality and Value.
The various areas that Mark S. Rosenbaum examines in his Public relations study include Tertiary sector of the economy, Place attachment, Health care and Marketing mix.
The Transformative learning study combines topics in areas such as Conceptual framework, Service research, Well-being and Transformational leadership.
He most often published in these fields:
- Marketing (56.30%)
- Advertising (33.61%)
- Service (26.89%)
What were the highlights of his more recent work (between 2018-2021)?
- Service (26.89%)
- Services marketing (11.76%)
- Public relations (19.33%)
In recent papers he was focusing on the following fields of study:
Mark S. Rosenbaum mainly focuses on Service, Services marketing, Public relations, Transformative learning and Marketing.
His work deals with themes such as Organizational structure, Advertising, Knowledge management and Public policy, which intersect with Service.
His Services marketing research includes themes of Grounded theory, Content analysis, Marketing research and Conceptual framework.
His Public relations course of study focuses on Service research and Engineering ethics.
He has researched Transformative learning in several fields, including Marketing science, Well-being and Value.
Mark S. Rosenbaum combines topics linked to Uniqueness with his work on Marketing.
Between 2018 and 2021, his most popular works were:
- Commentary: Transformative service research and social marketing - converging pathways to social change (18 citations)
- Retailing and consumer services at a tipping point: New conceptual frameworks and theoretical models (15 citations)
- Therapeutic servicescapes: Restorative and relational resources in service settings (8 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Social science
His scientific interests lie mostly in Center, Public relations, Conceptual framework, Transformative learning and Service.
His Center research includes elements of Knowledge management, Loyalty, Domain, Cognitive science and Natural.
The study incorporates disciplines such as Social change, Originality, Value and Development theory in addition to Public relations.
His Conceptual framework research incorporates themes from Marketing and Competence.
Mark S. Rosenbaum interconnects Marketing science and Service research in the investigation of issues within Transformative learning.
His Service study frequently draws parallels with other fields, such as Place attachment.
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
