Youjae Yi is affiliated with Seoul National University in South Korea and specializes in the fields of Business, Management, and Accounting. Their research primarily focuses on Marketing but also spans related subfields such as Sociology and Political Science, Social Psychology, Organizational Behavior and Human Resource Management, and Statistics and Probability.
Their scholarly output covers a range of topics including Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Cultural Differences and Values, Social and Intergroup Psychology, Consumer Behavior in Brand Consumption and Identification, AI in Service Interactions, and Digital Marketing and Social Media.
Frequent publication venues for Youjae Yi include Psychology and Marketing, Journal of Business Research, Journal of Retailing and Consumer Services, Total Quality Management & Business Excellence, and ASIA MARKETING JOURNAL. These venues reflect a strong presence in the marketing and service research fields.
Recent papers authored or coauthored by Youjae Yi include the following:
Among frequent coauthors are Sang-June Park, Yongju Kwon, Hyuna Bak, and Jihye Park. These collaborators have contributed to various publications across multiple years, indicating established research partnerships.
Richard P. Bagozzi;Youjae Yi
Richard P. Bagozzi;Youjae Yi;Lynn W. Phillips
Richard P. Bagozzi;Youjae Yi
Youjae Yi
Youjae Yi;Taeshik Gong
Youjae Yi;Hoseong Jeon
Richard P. Bagozzi;Youjae Yi
Richard P. Bagozzi;Youjae Yi
Youjae Yi;Suna La
Richard P. Bagozzi;Youjae Yi
Richard P. Bagozzi;Hans Baumgartner;Youjae Yi
Youjae Yi
Richard P. Bagozzi;Johann Baumgartner;Youjae Yi
Richard P. Bagozzi;Youjae Yi
Youjae Yi;Rajan Nataraajan;Taeshik Gong
Unknown
Youjae Yi
Youjae Yi;Taeshik Gong
Richard P. Bagozzi;Youjae Yi;Kent D. Nassen
Youjae Yi
Youjae Yi
Taeshik Gong;Youjae Yi
Youjae Yi;Taeshik Gong;Hyojin Lee
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