World's Best Scientists 2026 revealed!
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Social Sciences and Humanities
Korea
2022

D-Index & Metrics

Business and Management

D-Index
45
Citations
65543
World Ranking
1238
National Ranking
11

Youjae Yi publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Youjae Yi sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 184 publications — 70th percentile

70% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Youjae Yi D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Youjae Yi sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 45 D-Index — 59th percentile

59% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2022 - Research.com Social Sciences and Humanities in Korea Leader Award

Overview

Youjae Yi is affiliated with Seoul National University in South Korea and specializes in the fields of Business, Management, and Accounting. Their research primarily focuses on Marketing but also spans related subfields such as Sociology and Political Science, Social Psychology, Organizational Behavior and Human Resource Management, and Statistics and Probability.

Their scholarly output covers a range of topics including Customer Service Quality and Loyalty, Consumer Retail Behavior Studies, Cultural Differences and Values, Social and Intergroup Psychology, Consumer Behavior in Brand Consumption and Identification, AI in Service Interactions, and Digital Marketing and Social Media.

Frequent publication venues for Youjae Yi include Psychology and Marketing, Journal of Business Research, Journal of Retailing and Consumer Services, Total Quality Management & Business Excellence, and ASIA MARKETING JOURNAL. These venues reflect a strong presence in the marketing and service research fields.

Recent papers authored or coauthored by Youjae Yi include the following:

  • The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion, 2021, Psychology and Marketing
  • When the American dream fails: The effect of perceived economic inequality on present-oriented behavior, 2020, Psychology and Marketing
  • Humans Vs. Service Robots as Social Actors in Persuasion Settings, 2024, Journal of Service Research
  • Is a gift on sale "heart-discounted"? Givers' misprediction on the value of discounted gifts and the influence of service robots, 2021, Journal of Retailing and Consumer Services
  • When people low in social class become a persuasive source of communication: Social class of other donors and charitable donations, 2020, Journal of Business Research

Among frequent coauthors are Sang-June Park, Yongju Kwon, Hyuna Bak, and Jihye Park. These collaborators have contributed to various publications across multiple years, indicating established research partnerships.

Best Publications

  • On the evaluation of structural equation models

    Richard P. Bagozzi;Youjae Yi

  • Assessing Construct Validity in Organizational Research

    Richard P. Bagozzi;Youjae Yi;Lynn W. Phillips

  • Specification, evaluation, and interpretation of structural equation models

    Richard P. Bagozzi;Youjae Yi

  • A Critical review of consumer satisfaction

    Youjae Yi

  • Customer value co-creation behavior: scale development and validation

    Youjae Yi;Taeshik Gong

  • Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

    Youjae Yi;Hoseong Jeon

  • Multitrait-Multimethod Matrices in Consumer Research

    Richard P. Bagozzi;Youjae Yi

  • Multitrait-Multimethod Matrices in Consumer Research

    Richard P. Bagozzi;Youjae Yi

  • What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty

    Youjae Yi;Suna La

  • On the use of structural equation models in experimental designs

    Richard P. Bagozzi;Youjae Yi

  • State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage

    Richard P. Bagozzi;Hans Baumgartner;Youjae Yi

  • Cognitive and affective priming effects of the context for print advertisements

    Youjae Yi

  • An investigation into the role of intentions as mediators of the attitude-behavior relationship

    Richard P. Bagozzi;Johann Baumgartner;Youjae Yi

  • The degree of intention formation as a moderator of the attitude-behavior relationship

    Richard P. Bagozzi;Youjae Yi

  • Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention

    Youjae Yi;Rajan Nataraajan;Taeshik Gong

  • When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement

    Unknown

  • The Effects of Contextual Priming in Print Advertisements

    Youjae Yi

  • The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior

    Youjae Yi;Taeshik Gong

  • Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs

    Richard P. Bagozzi;Youjae Yi;Kent D. Nassen

  • The Determinants of Consumer Satisfaction: the Moderating Role of Ambiguity

    Youjae Yi

  • Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge

    Youjae Yi

  • The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries

    Taeshik Gong;Youjae Yi

  • The impact of other customers on customer citizenship behavior

    Youjae Yi;Taeshik Gong;Hyojin Lee

Frequent Co-Authors

Richard P. Bagozzi
Richard P. Bagozzi University of Michigan–Ann Arbor
L. J. Shrum
L. J. Shrum Hautes Etudes Commerciales de Paris
Claes Fornell
Claes Fornell University of Michigan–Ann Arbor
Hans Baumgartner
Hans Baumgartner Pennsylvania State University
Barry L. Bayus
Barry L. Bayus University of North Carolina at Chapel Hill
Jin Nam Choi
Jin Nam Choi Seoul National University

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