What is he best known for?
The fields of study he is best known for:
- Social psychology
- Statistics
- Marketing
Youjae Yi mainly focuses on Marketing, Social psychology, Structural equation modeling, Econometrics and Loyalty.
His Social psychology study incorporates themes from Cognition, Dialectic and Association.
His studies deal with areas such as Design of experiments, Experimental data, Industrial engineering, Multivariate analysis of variance and Mathematics education as well as Structural equation modeling.
His studies in Econometrics integrate themes in fields like Mathematical economics, Latent variable and Mixing.
He has included themes like Loyalty business model, Loyalty program, Value perception and Brand loyalty in his Loyalty study.
His Customer satisfaction research includes themes of Knowledge management and Customer reference program, Customer retention, Customer equity, Customer advocacy.
His most cited work include:
- On the evaluation of structural equation models (13934 citations)
- Assessing Construct Validity in Organizational Research (4025 citations)
- Specification, evaluation, and interpretation of structural equation models (1422 citations)
What are the main themes of his work throughout his whole career to date?
Youjae Yi focuses on Marketing, Social psychology, Advertising, Customer satisfaction and Customer retention.
His work on Loyalty business model, Service and Consumer satisfaction as part of general Marketing study is frequently linked to Organizational citizenship behavior, bridging the gap between disciplines.
In his research on the topic of Social psychology, Social influence is strongly related with Phenomenon.
In the subject of general Advertising, his work in Brand equity is often linked to Practical implications, thereby combining diverse domains of study.
His studies examine the connections between Customer satisfaction and genetics, as well as such issues in Service quality, with regards to Actuarial science.
His study looks at the relationship between Consumer behaviour and fields such as Strengths and weaknesses, as well as how they intersect with chemical problems.
He most often published in these fields:
- Marketing (38.53%)
- Social psychology (28.44%)
- Advertising (19.27%)
What were the highlights of his more recent work (between 2016-2021)?
- Marketing (38.53%)
- Social psychology (28.44%)
- Customer satisfaction (14.68%)
In recent papers he was focusing on the following fields of study:
Youjae Yi mostly deals with Marketing, Social psychology, Customer satisfaction, Advertising and Service.
His Marketing research incorporates elements of Affect and Value.
Youjae Yi has researched Social psychology in several fields, including Phenomenon and Product.
His Customer satisfaction study combines topics in areas such as Loyalty, Service quality, Customer delight, Loyalty business model and Customer intelligence.
His Service quality study integrates concerns from other disciplines, such as Actuarial science and Operations research.
His Advertising study typically links adjacent topics like Framing.
Between 2016 and 2021, his most popular works were:
- The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries (32 citations)
- The role of cultural communication norms in social exclusion effects (15 citations)
- The role of other customers during self-service technology failure (14 citations)
In his most recent research, the most cited papers focused on:
- Statistics
- Social psychology
- Marketing
His primary areas of study are Social psychology, Marketing, Customer satisfaction, Service quality and Social exclusion.
His Social psychology research includes elements of Phenomenon, Service recovery, Human resource management and Self service technology.
Youjae Yi studies Marketing, namely Consumer behaviour.
The study incorporates disciplines such as Loyalty business model, Loyalty, Happiness and Customer intelligence in addition to Customer satisfaction.
The Customer delight, Customer retention, Customer advocacy and Customer to customer research he does as part of his general Service quality study is frequently linked to other disciplines of science, such as Customer engagement, therefore creating a link between diverse domains of science.
His work in Social exclusion incorporates the disciplines of Normative, Power, Conspicuous consumption, Differential and Cultural communication.
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
