World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
42
Citations
11551
World Ranking
1467
National Ranking
619

Overview

Seigyoung Auh is affiliated with Arizona State University in the United States and has contributed extensively to the field of Business, Management and Accounting, with a focus on various subfields such as Organizational Behavior and Human Resource Management, Strategy and Management, Sociology and Political Science, Applied Psychology, and Marketing.

The scientist's work encompasses several research topics including:

  • Job Satisfaction and Organizational Behavior
  • Customer Service Quality and Loyalty
  • Behavioral Health and Interventions
  • Innovation and Knowledge Management
  • Service and Product Innovation
  • Workplace Violence and Bullying
  • Emotional Labor in Professions

Recent papers authored or co-authored by Seigyoung Auh highlight their research interests and areas of expertise:

  • Customer Participation Variation and Its Impact on Customer Service Performance: Underlying Process and Boundary Conditions, 2020, Journal of Service Research
  • Conflict-solving as a mediator between customer incivility and service performance, 2022, Service Industries Journal
  • The missing link between analytics readiness and service firm performance, 2021, Service Industries Journal

In addition, Seigyoung Auh has contributed to multi-author works where related research topics intersect, such as the paper titled "Learning Outside the Classroom During a Pandemic: Evidence from an Artificial Intelligence-Based Education App," 2022, published in Management Science, and "Don't give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior," 2024, in the Journal of the Academy of Marketing Science.

Frequent co-authors collaborating with Seigyoung Auh include:

  • Bülent Mengüç
  • Sang Pil Han
  • Aypar Uslu
  • Julian Lehmann
  • Heewon Chae

The majority of Seigyoung Auh's research outputs have appeared in notable academic journals such as:

  • Journal of Service Research
  • Service Industries Journal
  • Management Science
  • Journal of the Academy of Marketing Science
  • Academy of Management Proceedings

Best Publications

  • Co-production and customer loyalty in financial services

    Seigyoung Auh;Simon J. Bell;Colin S. McLeod;Eric Shih

  • Balancing exploration and exploitation: The moderating role of competitive intensity

    Seigyoung Auh;Bulent Menguc

  • CREATING A FIRM-LEVEL DYNAMIC CAPABILITY THROUGH CAPITALIZING ON MARKET ORIENTATION AND INNOVATIVENESS

    Bulent Menguc;Seigyoung Auh

  • Customer relationship dynamics: Service quality and customer loyalty in the context of varying levels of customer expertise and switching costs

    Simon J. Bell;Seigyoung Auh;Karen Smalley

  • The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance

    Bulent Menguc;Seigyoung Auh;Lucie Ozanne

  • To be engaged or not to be engaged: The antecedents and consequences of service employee engagement

    Bulent Menguc;Seigyoung Auh;Michelle Fisher;Abeer Haddad

  • Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability

    Bulent Menguc;Seigyoung Auh;Peter Yannopoulos

  • The application of the technology acceptance model under different cultural contexts: : the case of online shopping adoption

    Abdul R. Ashraf;Narongsak (Tek) Thongpapanl;Seigyoung Auh

  • Transformational leadership and market orientation: Implications for the implementation of competitive strategies and business unit performance

    Bulent Menguc;Seigyoung Auh;Eric Shih

  • Compatibility Effects in Evaluations of Satisfaction and Loyalty

    Seigyoung Auh;Michael D. Johnson

  • Development and return on execution of product innovation capabilities: The role of organizational structure

    Bulent Menguc;Seigyoung Auh

  • Top management team diversity and innovativeness: The moderating role of interfunctional coordination

    Seigyoung Auh;Bulent Menguc

  • The asymmetric moderating role of market orientation on the ambidexterity–firm performance relationship for prospectors and defenders

    Bulent Menguc;Seigyoung Auh

  • Employees' affective commitment to change: The key to successful CRM implementation

    Philip Shum;Liliana Bove;Seigyoung Auh

  • The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance

    Omar Merlo;Seigyoung Auh

  • Performance implications of the direct and moderating effects of centralization and formalization on customer orientation

    Seigyoung Auh;Bulent Menguc

  • The effects of soft and hard service attributes on loyalty: the mediating role of trust

    Seigyoung Auh

  • Acta Non Verba? The Role of Customer Participation and Word of Mouth in the Relationship Between Service Firms’ Customer Satisfaction and Sales Performance

    Andreas B. Eisingerich;Seigyoung Auh;Omar Merlo

  • The influence of top management team functional diversity on strategic orientations: The moderating role of environmental turbulence and inter-functional coordination

    Seigyoung Auh;Bulent Menguc

  • Customer knowledge creation capability and performance in sales teams

    Bulent Menguc;Seigyoung Auh;Aypar Uslu

Frequent Co-Authors

Bulent Menguc
Bulent Menguc University of Leeds
Andreas B. Eisingerich
Andreas B. Eisingerich Imperial College London
Constantine S. Katsikeas
Constantine S. Katsikeas University of Leeds
Lucie K. Ozanne
Lucie K. Ozanne University of Canterbury
Michael D. Johnson
Michael D. Johnson University of Michigan–Ann Arbor
Anusorn Singhapakdi
Anusorn Singhapakdi Old Dominion University
Liliana L. Bove
Liliana L. Bove University of Melbourne
Incheol Choi
Incheol Choi Seoul National University
J. Frank Yates
J. Frank Yates University of Michigan–Ann Arbor
Jan B. Heide
Jan B. Heide University of Wisconsin–Madison

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