His work in Moderation tackles topics such as Machine learning which are related to areas like Structural equation modeling. Seigyoung Auh combines topics linked to Machine learning with his work on Structural equation modeling. He bridges between several scientific fields such as Ambidexterity and Product innovation in his study of Knowledge management. His Ambidexterity study typically links adjacent topics like Knowledge management. Seigyoung Auh performs integrative study on Product innovation and Supply chain management in his works. His work often combines Supply chain management and Supplier relationship management studies. Seigyoung Auh links relevant scientific disciplines such as Perspective (graphical) and Control (management) in the realm of Artificial intelligence. Control (management) is closely attributed to Artificial intelligence in his research. His study brings together the fields of Supplier relationship management and Marketing.
A significant part of his Service quality research incorporates Loyalty business model, Customer retention and Customer advocacy studies. He performs multidisciplinary study in Customer retention and Service quality in his work. His study in Service (business) extends to Customer advocacy with its themes. His Service (business) study frequently involves adjacent topics like Loyalty business model. His work often combines Marketing and Finance studies. He performs integrative study on Finance and Marketing. His work on Orientation (vector space) expands to the thematically related Geometry. Orientation (vector space) and Geometry are commonly linked in his work. His work on Paleontology is being expanded to include thematically relevant topics such as Context (archaeology).
Seigyoung Auh regularly links together related areas like Customer to customer in his Marketing studies. As part of his studies on Customer to customer, he frequently links adjacent subjects like Marketing. In his research, he undertakes multidisciplinary study on Service quality and Customer satisfaction. While working in this field, he studies both Customer satisfaction and Customer delight. In his works, Seigyoung Auh conducts interdisciplinary research on Customer delight and Customer advocacy. As part of his studies on Customer advocacy, Seigyoung Auh often connects relevant subjects like Customer intelligence. Much of his study explores Customer intelligence relationship to Service (business). His work in Service (business) is not limited to one particular discipline; it also encompasses Voice of the customer. Many of his studies on Voice of the customer apply to Customer retention as well.
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Co-production and customer loyalty in financial services
Seigyoung Auh;Simon J. Bell;Colin S. McLeod;Eric Shih.
Balancing exploration and exploitation: The moderating role of competitive intensity
Seigyoung Auh;Bulent Menguc.
CREATING A FIRM-LEVEL DYNAMIC CAPABILITY THROUGH CAPITALIZING ON MARKET ORIENTATION AND INNOVATIVENESS
Bulent Menguc;Seigyoung Auh.
Customer relationship dynamics: Service quality and customer loyalty in the context of varying levels of customer expertise and switching costs
Simon J. Bell;Seigyoung Auh;Karen Smalley.
The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance
Bulent Menguc;Seigyoung Auh;Lucie Ozanne.
To be engaged or not to be engaged: The antecedents and consequences of service employee engagement
Bulent Menguc;Seigyoung Auh;Michelle Fisher;Abeer Haddad.
Customer and Supplier Involvement in Design: The Moderating Role of Incremental and Radical Innovation Capability
Bulent Menguc;Seigyoung Auh;Peter Yannopoulos.
The application of the technology acceptance model under different cultural contexts: : the case of online shopping adoption
Abdul R. Ashraf;Narongsak (Tek) Thongpapanl;Seigyoung Auh.
Transformational leadership and market orientation: Implications for the implementation of competitive strategies and business unit performance
Bulent Menguc;Seigyoung Auh;Eric Shih.
Compatibility Effects in Evaluations of Satisfaction and Loyalty
Seigyoung Auh;Michael D. Johnson.
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