What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Social science
Aron O'Cass mostly deals with Marketing, Advertising, Consumer behaviour, Marketing strategy and Product. His research in Service quality, Customer satisfaction, Service, Market orientation and Marketing mix are components of Marketing. His work deals with themes such as Marketing science and Public relations, which intersect with Marketing mix.
His work on Brand awareness as part of general Advertising research is frequently linked to Internet security, bridging the gap between disciplines. He works mostly in the field of Brand awareness, limiting it down to concerns involving Brand management and, occasionally, Brand equity. His Marketing strategy research is multidisciplinary, incorporating elements of Marketing management, Export performance and Organizational learning.
His most cited work include:
- Web retailing adoption: exploring the nature of internet users Web retailing behaviour (538 citations)
- Exploring consumer status and conspicuous consumption (480 citations)
- Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption (440 citations)
What are the main themes of his work throughout his whole career to date?
Aron O'Cass mostly deals with Marketing, Advertising, Service, Brand management and Marketing management. His study in Marketing concentrates on Marketing strategy, Relationship marketing, Market orientation, Marketing research and Marketing mix. His work on Consumer behaviour is typically connected to Clothing as part of general Advertising study, connecting several disciplines of science.
His Consumer behaviour research is under the purview of Social psychology. Within one scientific family, Aron O'Cass focuses on topics pertaining to Brand awareness under Brand management, and may sometimes address concerns connected to Brand equity. His study in Marketing management focuses on Return on marketing investment in particular.
He most often published in these fields:
- Marketing (70.09%)
- Advertising (29.49%)
- Service (16.24%)
What were the highlights of his more recent work (between 2015-2021)?
- Marketing (70.09%)
- Industrial organization (6.41%)
- Brand management (13.25%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Marketing, Industrial organization, Brand management, Service and Emerging markets. In his work, Servicescape is strongly intertwined with Public relations, which is a subfield of Marketing. His Industrial organization research is multidisciplinary, incorporating perspectives in Bottom of the pyramid, Customer satisfaction, Customer value and Knowledge Search.
The various areas that Aron O'Cass examines in his Brand management study include Brand awareness and Brand equity. His studies deal with areas such as Competition and Competitive intensity as well as Service. His Relationship marketing research includes elements of Advertising, Marketing research, Marketing mix and Share of wallet.
Between 2015 and 2021, his most popular works were:
- A meta-analytic study of the factors driving the purchase of organic food (65 citations)
- Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments? (44 citations)
- The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies (31 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Social science
Aron O'Cass mainly focuses on Marketing, Brand equity, Brand extension, Brand awareness and Brand management. The Marketing study combines topics in areas such as Competitive intensity and Competence. His Brand equity study contributes to a more complete understanding of Advertising.
His research in Relationship marketing intersects with topics in Marketing research and Marketing mix. In general Marketing mix, his work in Return on marketing investment and Public Sector Marketing is often linked to Emerging markets linking many areas of study. Aron O'Cass has included themes like Marketing strategy and Product innovation in his Marketing management study.
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