Aron O'Cass mostly deals with Marketing, Advertising, Consumer behaviour, Marketing strategy and Product. His research in Service quality, Customer satisfaction, Service, Market orientation and Marketing mix are components of Marketing. His work deals with themes such as Marketing science and Public relations, which intersect with Marketing mix.
His work on Brand awareness as part of general Advertising research is frequently linked to Internet security, bridging the gap between disciplines. He works mostly in the field of Brand awareness, limiting it down to concerns involving Brand management and, occasionally, Brand equity. His Marketing strategy research is multidisciplinary, incorporating elements of Marketing management, Export performance and Organizational learning.
Aron O'Cass mostly deals with Marketing, Advertising, Service, Brand management and Marketing management. His study in Marketing concentrates on Marketing strategy, Relationship marketing, Market orientation, Marketing research and Marketing mix. His work on Consumer behaviour is typically connected to Clothing as part of general Advertising study, connecting several disciplines of science.
His Consumer behaviour research is under the purview of Social psychology. Within one scientific family, Aron O'Cass focuses on topics pertaining to Brand awareness under Brand management, and may sometimes address concerns connected to Brand equity. His study in Marketing management focuses on Return on marketing investment in particular.
His primary areas of study are Marketing, Industrial organization, Brand management, Service and Emerging markets. In his work, Servicescape is strongly intertwined with Public relations, which is a subfield of Marketing. His Industrial organization research is multidisciplinary, incorporating perspectives in Bottom of the pyramid, Customer satisfaction, Customer value and Knowledge Search.
The various areas that Aron O'Cass examines in his Brand management study include Brand awareness and Brand equity. His studies deal with areas such as Competition and Competitive intensity as well as Service. His Relationship marketing research includes elements of Advertising, Marketing research, Marketing mix and Share of wallet.
Aron O'Cass mainly focuses on Marketing, Brand equity, Brand extension, Brand awareness and Brand management. The Marketing study combines topics in areas such as Competitive intensity and Competence. His Brand equity study contributes to a more complete understanding of Advertising.
His research in Relationship marketing intersects with topics in Marketing research and Marketing mix. In general Marketing mix, his work in Return on marketing investment and Public Sector Marketing is often linked to Emerging markets linking many areas of study. Aron O'Cass has included themes like Marketing strategy and Product innovation in his Marketing management study.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Web retailing adoption: exploring the nature of internet users Web retailing behaviour
Aron O'Cass;Tino Oresti Fenech.
Journal of Retailing and Consumer Services (2003)
Exploring consumer status and conspicuous consumption
Aron O'Cass;Hmily McEwen.
Journal of Consumer Behaviour (2004)
Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption
Aron O’Cass;Hmily Frost.
Journal of Product & Brand Management (2002)
Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
European Journal of Marketing (2004)
An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing
Journal of Economic Psychology (2000)
Does industry matter? examining the role of industry structure and organizational learning in innovation and brand performance
Jay Weerawardena;Aron O'Cass;Craig C Julian.
Journal of Business Research (2006)
Examining service experiences and post-consumption evaluations
Debra Ann Grace;Aron O'Cass.
Journal of Services Marketing (2004)
Examining firm and environmental influences on export marketing mix strategy and export performance of australian exporters
Aron O'Cass;Craig C. Julian.
European Journal of Marketing (2003)
Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites
Jamie Carlson;Aron O'Cass.
Journal of Services Marketing (2010)
Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin
Kenny Lim;Aron O’Cass.
Journal of Product & Brand Management (2001)
Profile was last updated on December 6th, 2021.
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