2026 Aron O'Cass: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	70	302	282	16	16	232	23313

Research.com Recognitions

2024 - Research.com Business and Management in Australia Leader Award

Overview

Aron O'Cass is affiliated with La Trobe University in Australia and specializes in Business, Management and Accounting, with a primary focus on Marketing. Their research covers a broad range of subfields including Strategy and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Management of Technology and Innovation.

Their research topics include:

Consumer Behavior in Brand Consumption and Identification
Innovation and Knowledge Management
Digital Marketing and Social Media
Environmental Sustainability in Business
Customer Service Quality and Loyalty
Service and Product Innovation
Entrepreneurship Studies and Influences

Notable recent publications by Aron O'Cass include:

Scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR), 2021, International Journal of Consumer Studies
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships, 2020, Industrial Marketing Management
Do senior managers hold the keys to unlock innovation and environmental sustainability?, 2022, Industrial Marketing Management
Unlocking consumer consideration set size formation for luxury services: A study of self-identification, brand status and anticipated emotions, 2022, International Journal of Consumer Studies
Unlocking solution provision competence in knowledge-intensive business service firms, 2020, Industrial Marketing Management

Aron O'Cass frequently publishes in the following venues:

Industrial Marketing Management
International Journal of Consumer Studies
European Journal of Marketing
Journal of Business and Industrial Marketing
PsycTESTS Dataset

Among frequent co-authors are:

Vida Siahtiri
Mahdi Vesal
Sayuri Wijekoon
Justin Paul
Weng Marc Lim

Best Publications

Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR‐4‐SLR)

Justin Paul;Justin Paul;Weng Marc Lim;Aron O’Cass;Andy Wei Hao

1711
Citations
Exploring consumer status and conspicuous consumption

Aron O'Cass;Hmily McEwen

1223
Citations
Web retailing adoption: exploring the nature of internet users Web retailing behaviour

Aron O'Cass;Tino Oresti Fenech

1085
Citations
Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption

Aron O’Cass;Hmily Frost

998
Citations
Fashion clothing consumption: antecedents and consequences of fashion clothing involvement

Aron O'Cass

865
Citations
An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing

Aron O'Cass

766
Citations
Does industry matter? examining the role of industry structure and organizational learning in innovation and brand performance

Jay Weerawardena;Aron O'Cass;Craig C Julian

706
Citations
Examining service experiences and post-consumption evaluations

Debra Ann Grace;Aron O'Cass

544
Citations
Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites

Jamie Carlson;Aron O'Cass

486
Citations
Innovation and business success: The mediating role of customer participation

Liem Viet Ngo;Aron O'Cass

476
Citations
Examining firm and environmental influences on export marketing mix strategy and export performance of australian exporters

Aron O'Cass;Craig C. Julian

440
Citations
Creating value offerings via operant resource-based capabilities

Liem Viet Ngo;Aron O'Cass

408
Citations
In Search of Innovation and Customer-related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions

Liem Viet Ngo;Aron O'Cass

407
Citations
Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin

Kenny Lim;Aron O’Cass

403
Citations
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

Aron O'Cass;Jay Weerawardena

402
Citations
Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage

Jay Weerawardena;Aron O'Cass

401
Citations
Political marketing and the marketing concept

Aron O’Cass

388
Citations
Market orientation versus innovative culture: two routes to superior brand performance

Aron O'Cass;Liem Viet Ngo

378
Citations
Service branding: consumer verdicts on service brands

Debra Ann Grace;Aron O'Cass

355
Citations
The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance

Aron O'Cass;Jay Weerawardena

331
Citations
Exploring consumer experiences with a service brand

Aron O'Cass;Debra Ann Grace

327
Citations

Frequent Co-Authors

Debra Ann Grace Griffith University

Jay Weerawardena University of Queensland

Martin Wetzels EDHEC Business School

Morgan P. Miles Charles Sturt University

Justin Paul Narsee Monjee Institute of Management Studies

Stefano Bresciani University of Turin

Walter Wymer University of Lethbridge

Ali Quazi University of Canberra

External Links

Personal website of Aron O'Cass Google Scholar page

If you think any of the details on this page are incorrect, let us know.

Related Online Degrees & Career Pathways

Pursuing a degree in Business and Management can open doors to diverse professional opportunities. With the growing availability of flexible online programs, students can now tailor their education to match their career goals and schedules.

For those interested in finance, an online accountant degree offers a practical entry into the world of accounting and financial management. Technology enthusiasts might consider an artificial intelligence degree online to stay ahead in the rapidly evolving AI landscape.

The construction industry also offers exciting roles for business majors. The cheapest online construction management degree programs prepare graduates for leadership roles in project and site management. For experienced professionals aiming for higher executive positions, an emba online provides advanced business acumen and strategic insights.

These online degrees provide accessible and affordable pathways, enabling students and working professionals alike to upskill and advance their careers in various sectors within business and management.