H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 66 Citations 18,528 137 World Ranking 134 National Ranking 9

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Social psychology
  • Social science

Aron O'Cass mostly deals with Marketing, Advertising, Consumer behaviour, Marketing strategy and Product. His research in Service quality, Customer satisfaction, Service, Market orientation and Marketing mix are components of Marketing. His work deals with themes such as Marketing science and Public relations, which intersect with Marketing mix.

His work on Brand awareness as part of general Advertising research is frequently linked to Internet security, bridging the gap between disciplines. He works mostly in the field of Brand awareness, limiting it down to concerns involving Brand management and, occasionally, Brand equity. His Marketing strategy research is multidisciplinary, incorporating elements of Marketing management, Export performance and Organizational learning.

His most cited work include:

  • Web retailing adoption: exploring the nature of internet users Web retailing behaviour (538 citations)
  • Exploring consumer status and conspicuous consumption (480 citations)
  • Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption (440 citations)

What are the main themes of his work throughout his whole career to date?

Aron O'Cass mostly deals with Marketing, Advertising, Service, Brand management and Marketing management. His study in Marketing concentrates on Marketing strategy, Relationship marketing, Market orientation, Marketing research and Marketing mix. His work on Consumer behaviour is typically connected to Clothing as part of general Advertising study, connecting several disciplines of science.

His Consumer behaviour research is under the purview of Social psychology. Within one scientific family, Aron O'Cass focuses on topics pertaining to Brand awareness under Brand management, and may sometimes address concerns connected to Brand equity. His study in Marketing management focuses on Return on marketing investment in particular.

He most often published in these fields:

  • Marketing (70.09%)
  • Advertising (29.49%)
  • Service (16.24%)

What were the highlights of his more recent work (between 2015-2021)?

  • Marketing (70.09%)
  • Industrial organization (6.41%)
  • Brand management (13.25%)

In recent papers he was focusing on the following fields of study:

His primary areas of study are Marketing, Industrial organization, Brand management, Service and Emerging markets. In his work, Servicescape is strongly intertwined with Public relations, which is a subfield of Marketing. His Industrial organization research is multidisciplinary, incorporating perspectives in Bottom of the pyramid, Customer satisfaction, Customer value and Knowledge Search.

The various areas that Aron O'Cass examines in his Brand management study include Brand awareness and Brand equity. His studies deal with areas such as Competition and Competitive intensity as well as Service. His Relationship marketing research includes elements of Advertising, Marketing research, Marketing mix and Share of wallet.

Between 2015 and 2021, his most popular works were:

  • A meta-analytic study of the factors driving the purchase of organic food (65 citations)
  • Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments? (44 citations)
  • The performance advantages for SMEs of product innovation and marketing resource-capability complementarity in emerging economies (31 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Social psychology
  • Social science

Aron O'Cass mainly focuses on Marketing, Brand equity, Brand extension, Brand awareness and Brand management. The Marketing study combines topics in areas such as Competitive intensity and Competence. His Brand equity study contributes to a more complete understanding of Advertising.

His research in Relationship marketing intersects with topics in Marketing research and Marketing mix. In general Marketing mix, his work in Return on marketing investment and Public Sector Marketing is often linked to Emerging markets linking many areas of study. Aron O'Cass has included themes like Marketing strategy and Product innovation in his Marketing management study.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

Web retailing adoption: exploring the nature of internet users Web retailing behaviour

Aron O'Cass;Tino Oresti Fenech.
Journal of Retailing and Consumer Services (2003)

990 Citations

Exploring consumer status and conspicuous consumption

Aron O'Cass;Hmily McEwen.
Journal of Consumer Behaviour (2004)

959 Citations

Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption

Aron O’Cass;Hmily Frost.
Journal of Product & Brand Management (2002)

821 Citations

Fashion clothing consumption: antecedents and consequences of fashion clothing involvement

Aron O'Cass.
European Journal of Marketing (2004)

717 Citations

An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing

Aron O'Cass.
Journal of Economic Psychology (2000)

646 Citations

Does industry matter? examining the role of industry structure and organizational learning in innovation and brand performance

Jay Weerawardena;Aron O'Cass;Craig C Julian.
Journal of Business Research (2006)

601 Citations

Examining service experiences and post-consumption evaluations

Debra Ann Grace;Aron O'Cass.
Journal of Services Marketing (2004)

452 Citations

Examining firm and environmental influences on export marketing mix strategy and export performance of australian exporters

Aron O'Cass;Craig C. Julian.
European Journal of Marketing (2003)

405 Citations

Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites

Jamie Carlson;Aron O'Cass.
Journal of Services Marketing (2010)

391 Citations

Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin

Kenny Lim;Aron O’Cass.
Journal of Product & Brand Management (2001)

369 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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