Walter Wymer is affiliated with the University of Lethbridge in Canada and specializes in research within the fields of Business, Management and Accounting, as well as Social Sciences. Their work spans several subfields including Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, and Demography.
The research topics covered by Walter Wymer focus on Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty, the Nonprofit Sector and Volunteering, Tourism, Volunteerism and Development, Marketing and Advertising Strategies, and Consumer Retail Behavior Studies.
Walter Wymer has authored recent papers such as:
Frequent co-authors of Walter Wymer include Ljiljana Najev Čačija, Magdalena Cismaru, M. Schlesinger, A. Cervera, and Annika Becker.
The primary venues for their research publications are:
Walter Wymer also has a book published by Springer International Publishing titled Strategic Brand Management for Small Businesses, scheduled for release in 2025.
Faye X. Zhu;Walter Wymer;Injazz Chen
Walter Wymer
Riza Casidy;Walter Wymer
Walter W. Wymer;Sridhar Samu
Sridhar Samu;Walter Wymer
Walter W. Wymer;Patricia A. Knowles;Roger Gomes
Walter Wymer
Becky J. Starnes;Walter W. Wymer
Walter W. Wymer
Jingzhi Shang;Debra Z. Basil;Walter Wymer
Walter W. Wymer;Sridhar Samu
Riza Casidy;Walter Wymer
Walter Wymer;Michael Jay Polonsky
Mohammad Muzahid Akbar;Walter Wymer
Walter Wymer;Sridhar Samu
Sharyn R. Rundle-Thiele;Walter Wymer
Walter W. Wymer
Walter Wymer;Glen Riecken;Ugur Yavas
Walter Wymer
Walter W. Wymer
Adrian Sargeant;Toni Hilton;Walter Wymer
Adrian Sargeant;Walter W. Wymer
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