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Walter Wymer

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 36 2086 1959 89 79 141 5472

Walter Wymer publications per year

The chart shows the history of publications by Walter Wymer between 1997 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Walter Wymer published across 29 years, from 1997 to 2025, averaging 5.4 papers a year. Output peaked at 15 publications in 2025. 19 of the 158 publications appeared in the last two years.

No. of publications
5 10 15
Bar chart. Horizontal axis: year, 1997 to 2025. Vertical axis: number of publications, 0 to 15. Peak 15 publications in 2025. 1997: 5 publications 1998: 2 publications 1999: 7 publications 2000: 3 publications 2001: 5 publications 2002: 7 publications 2003: 4 publications 2004: 1 publication 2005: 3 publications 2006: 12 publications 2007: 4 publications 2008: 5 publications 2009: 4 publications 2010: 7 publications 2011: 5 publications 2012: 7 publications 2013: 7 publications 2014: 6 publications 2015: 13 publications 2016: 4 publications 2017: 8 publications 2018: 2 publications 2019: 4 publications 2020: 0 publications 2021: 10 publications 2022: 1 publication 2023: 3 publications 2024: 4 publications 2025: 15 publications
1997 2025

158 publications in total across all disciplines

View publications per year as a table
Walter Wymer: publications per year, 1997 to 2025
Year Publications
1997 5
1998 2
1999 7
2000 3
2001 5
2002 7
2003 4
2004 1
2005 3
2006 12
2007 4
2008 5
2009 4
2010 7
2011 5
2012 7
2013 7
2014 6
2015 13
2016 4
2017 8
2018 2
2019 4
2020 0
2021 10
2022 1
2023 3
2024 4
2025 15
Total 158
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Walter Wymer publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Walter Wymer sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 140–144 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 141 publications — 53rd percentile

53% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80 141
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Walter Wymer D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Walter Wymer sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 36 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 36 D-Index — 34th percentile

34% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114 36
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Overview

Walter Wymer is affiliated with the University of Lethbridge in Canada and specializes in research within the fields of Business, Management and Accounting, as well as Social Sciences. Their work spans several subfields including Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, and Demography.

The research topics covered by Walter Wymer focus on Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty, the Nonprofit Sector and Volunteering, Tourism, Volunteerism and Development, Marketing and Advertising Strategies, and Consumer Retail Behavior Studies.

Walter Wymer has authored recent papers such as:

  • The influence of university brand image, satisfaction, and university identification on alumni WOM intentions (2021, Journal of Marketing for HIGHER EDUCATION)
  • The antecedents of charity trust and its influence on charity supportive behavior (2020, Journal of Philanthropy and Marketing)
  • Charity advertising: A literature review and research agenda (2021, Journal of Philanthropy and Marketing)
  • Addressing complex social problems with a multi-environmental stakeholder coalition (2021, International Review on Public and Nonprofit Marketing)
  • Nonprofit marketing research: developing ideas for new studies (2021, SN Business & Economics)

Frequent co-authors of Walter Wymer include Ljiljana Najev Čačija, Magdalena Cismaru, M. Schlesinger, A. Cervera, and Annika Becker.

The primary venues for their research publications are:

  • Journal of Philanthropy and Marketing
  • International Review on Public and Nonprofit Marketing
  • Journal of Marketing for HIGHER EDUCATION
  • SN Business & Economics
  • Journal of Nonprofit & Public Sector Marketing

Walter Wymer also has a book published by Springer International Publishing titled Strategic Brand Management for Small Businesses, scheduled for release in 2025.

Best Publications

  • IT‐based services and service quality in consumer banking

    Faye X. Zhu;Walter Wymer;Injazz Chen

  • Developing more effective social marketing strategies

    Walter Wymer

  • A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price

    Riza Casidy;Walter Wymer

  • Dimensions of Business and Nonprofit Collaborative Relationships

    Walter W. Wymer;Sridhar Samu

  • The effect of fit and dominance in cause marketing communications

    Sridhar Samu;Walter Wymer

  • Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations

    Walter W. Wymer;Patricia A. Knowles;Roger Gomes

  • Rethinking the boundaries of social marketing: Activism or advertising?

    Walter Wymer

  • Conceptual Foundations and Practical Guidelines for Retaining Volunteers Who Serve in Local Nonprofit Organizations: Part II

    Becky J. Starnes;Walter W. Wymer

  • Segmenting Volunteers Using Values, Self-Esteem, Empathy, and Facilitation as Determinant Variables

    Walter W. Wymer

  • Using social marketing to enhance hotel reuse programs

    Jingzhi Shang;Debra Z. Basil;Walter Wymer

  • Volunteer Service as Symbolic Consumption: Gender and Occupational Differences in Volunteering

    Walter W. Wymer;Sridhar Samu

  • The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector

    Riza Casidy;Walter Wymer

  • The Limitations and Potentialities of Green Marketing

    Walter Wymer;Michael Jay Polonsky

  • Refining the conceptualization of Brand Authenticity

    Mohammad Muzahid Akbar;Walter Wymer

  • The influence of cause marketing associations on product and cause brand value

    Walter Wymer;Sridhar Samu

  • Stand-Alone Ethics, Social Responsibility, and Sustainability Course Requirements: A Snapshot From Australia and New Zealand

    Sharyn R. Rundle-Thiele;Walter Wymer

  • Differentiating literacy volunteers: a segmentation analysis for target marketing

    Walter W. Wymer

  • Determinants of Volunteerism

    Walter Wymer;Glen Riecken;Ugur Yavas

  • The Implications of Sex Differences on Volunteer Preferences

    Walter Wymer

  • Youth development volunteers: Their motives, how they differ from other volunteers and correlates of involvement intensity

    Walter W. Wymer

  • Bequest motives and barriers to giving: The case of direct mail donors

    Adrian Sargeant;Toni Hilton;Walter Wymer

  • The Routledge Companion to Nonprofit Marketing

    Adrian Sargeant;Walter W. Wymer

Frequent Co-Authors

Adrian. Sargeant
Adrian. Sargeant Institute for Sustainable Philanthropy
Sharyn Rundle-Thiele
Sharyn Rundle-Thiele Griffith University
Jennifer Lees-Marshment
Jennifer Lees-Marshment University of Dundee
Michael Jay Polonsky
Michael Jay Polonsky Deakin University
Aron O'Cass
Aron O'Cass Macquarie University
Catherine Prentice
Catherine Prentice University of Southern Queensland

External Links

Personal website of Walter Wymer Google Scholar page

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Best Scientists Citing Walter Wymer

Sharyn Rundle-Thiele

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Sara Dolnicar

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Publications: 13

Roger Bennett

Roger Bennett

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Publications: 7

Jack E. Henningfield

Jack E. Henningfield

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Publications: 6

Denni Arli

Denni Arli

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Publications: 5

Arminda do Paço

Arminda do Paço

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Publications: 5

Ram A. Cnaan

Ram A. Cnaan

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Publications: 5

Femida Handy

Femida Handy

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Dogan Gursoy

Dogan Gursoy

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Publications: 5

Jennifer Rowley

Jennifer Rowley

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Publications: 5

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Göran Svensson

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Publications: 5

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Adrian. Sargeant

Institute for Sustainable Philanthropy

Publications: 5

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Heesup Han

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