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D-Index & Metrics

Business and Management

D-Index
32
Citations
7577
World Ranking
2585
National Ranking
32

Overview

Kristina Heinonen is affiliated with the Hanken School of Economics in Finland. Their research primarily falls within the broad field of Business, Management and Accounting, with a specific focus on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Business and International Management, and Management of Technology and Innovation.

The main topics covered in Heinonen's work include:

  • Service and Product Innovation
  • Customer Service Quality and Loyalty
  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Innovation and Socioeconomic Development
  • Innovative Approaches in Technology and Social Development

Heinonen has published extensively with a total of 56 publications in these areas. The frequent venues for their research include:

  • Journal of Services Marketing (9 publications)
  • Journal of service management (4 publications)
  • AMS Review (2 publications)
  • Journal of Service Theory and Practice (2 publications)
  • Journal of Business Research (1 publication)

Notable recent papers authored or co-authored by Heinonen include:

  • "Reframing service innovation: COVID-19 as a catalyst for imposed service innovation," 2020, published in Journal of service management
  • "A customer-centric five actor model for sustainability and service innovation," 2021, Journal of Business Research
  • "Customer ecosystems: exploring how ecosystem actors shape customer experience," 2022, Journal of Services Marketing
  • "Smart Wearable Technologies as Resources for Consumer Agency in Well-Being," 2023, Journal of Interactive Marketing
  • "Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity," 2022, Journal of service management

Heinonen frequently collaborates with several co-authors including Tore Strandvik, Tor W. Andreassen, Line Lervik-Olsen, Michaela Lipkin, and Helena Elisabeth Liewendahl. The number of joint publications ranges from two to three articles with these collaborators.

Best Publications

  • A customer‐dominant logic of service

    Kristina Heinonen;Tore Strandvik;Karl‐Jacob Mickelsson;Bo Edvardsson

  • Consumer activity in social media: Managerial approaches to consumers' social media behavior

    Kristina Heinonen

  • Customer dominant value formation in service

    Kristina Heinonen;Tore Strandvik;Päivi Voima

  • Customer-dominant logic: foundations and implications

    Kristina Heinonen;Tore Strandvik

  • The NetOffer model: a case example from the virtual marketspace

    Christian Grönroos;Fredrik Heinonen;Kristina Isoniemi;Michael Lindholm

  • “Futurizing” smart service: implications for service researchers and managers

    Nancy V. Wuenderlich;Kristina Heinonen;Amy L. Ostrom;Lia Patricio

  • Reconceptualizing customer perceived value: the value of time and place

    Kristina Heinonen

  • Reframing service innovation: COVID-19 as a catalyst for imposed service innovation

    Kristina Heinonen;Tore Strandvik

  • Customer engagement in a Big Data world

    Werner Kunz;Lerzan Aksoy;Yakov Bart;Kristina Heinonen

  • Netnography as a tool for understanding customers: implications for service research and practice

    Kristina Heinonen;Gustav Medberg

  • Exploring Customer Value Formation: A Customer Dominant Logic Perspective

    Päivi Voima;Kristina Heinonen;Tore Strandvik

  • Monitoring value‐in‐use of e‐service

    Kristina Heinonen;Tore Strandvik

  • Temporal and spatial e‐service value

    Kristina Heinonen

  • Consumer responsiveness to mobile marketing

    Kristina Heinonen;Tore Strandvik

  • Positive and negative valence influencing consumer engagement

    Kristina Heinonen

  • Invisible value formation: a netnography in retail banking

    Gustav Medberg;Kristina Heinonen

  • Reflections on customers’ primary role in markets

    Kristina Heinonen;Tore Strandvik

  • Communication as an element of service value

    Kristina Heinonen;Tore Strandvik

  • Drivers, types and value outcomes of customer-to-customer interaction

    Kristina Heinonen;Elina Jaakkola;Irina Neganova

  • Classifying Mobile Services

    Kristina Heinonen;Minna Pura

  • A customer dominant logic of service

    Erik Sundström;Bo Edvardsson;K Heinonen;T Strandvik

Frequent Co-Authors

Bo Edvardsson
Bo Edvardsson Karlstad University
Elina Jaakkola
Elina Jaakkola University of Turku
Lerzan Aksoy
Lerzan Aksoy Fordham University
Marianna Sigala
Marianna Sigala University of Newcastle Australia
Anders Gustafsson
Anders Gustafsson BI Norwegian Business School
Leyland Pitt
Leyland Pitt Simon Fraser University
Amy L. Ostrom
Amy L. Ostrom Arizona State University
Sunil Mithas
Sunil Mithas University of South Florida
Christopher A. Voss
Christopher A. Voss University of Warwick
Margareta Friman
Margareta Friman Karlstad University

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