Marianna Sigala mostly deals with Marketing, Hospitality industry, Knowledge management, Information and Communications Technology and Customer to customer. Her Marketing study incorporates themes from Industrial organization, Process and Process management. Marianna Sigala has included themes like Productivity, Educational technology, Experiential learning and Hospitality in her Hospitality industry study.
Marianna Sigala usually deals with Hospitality and limits it to topics linked to Education theory and The Internet. Her Knowledge management research incorporates elements of Service, Web 2.0, Customer relationship management, Social media and Game mechanics. Her study in Customer to customer is interdisciplinary in nature, drawing from both Service design and Customer advocacy, Customer intelligence.
The scientist’s investigation covers issues in Marketing, Knowledge management, Hospitality, Hospitality industry and Public relations. Her Marketing study integrates concerns from other disciplines, such as E-commerce, The Internet and Information and Communications Technology. Her Information and Communications Technology research is multidisciplinary, incorporating elements of Productivity and Industrial organization.
Her Knowledge management research includes elements of Customer intelligence, Customer relationship management, Process and Web 2.0. Her Hospitality research is multidisciplinary, relying on both Tourism geography and Hospitality management studies. Her Public relations research focuses on Social media and how it relates to Business model.
Marianna Sigala mainly investigates Marketing, Public relations, Social media, Destinations and Co-creation. Her study in Marketing is interdisciplinary in nature, drawing from both Transformative learning and Transformational leadership. The study incorporates disciplines such as TRIPS architecture, Sharing economy, Sustainable tourism and Information seeking in addition to Public relations.
Her research in Social media intersects with topics in Hospitality management studies and Media studies. Her research investigates the connection between Service and topics such as Hospitality that intersect with problems in Diffusion of innovation theory, Information and Communications Technology and Artificial intelligence. Her Business model study incorporates themes from Supply and demand and The Internet.
Her primary areas of investigation include Knowledge management, Public relations, Transformational leadership, Marketing and Hospitality. Her Knowledge management study frequently draws connections between related disciplines such as Qualitative research. Her Public relations study integrates concerns from other disciplines, such as Business tourism and Exhibition.
Her work carried out in the field of Transformational leadership brings together such families of science as Customer engagement, Social innovation, Scale, Business concept and Affordance. Marianna Sigala applies her multidisciplinary studies on Marketing and Consumption in her research. The various areas that she examines in her Hospitality study include Diffusion, Diffusion of innovation theory, Servicescape, Artificial intelligence and Information and Communications Technology.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Smart tourism: foundations and developments
Ulrike Gretzel;Marianna Sigala;Zheng Xiang;Chulmo Koo.
Electronic Markets (2015)
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
Marianna Sigala;Evangelos Christou;Ulrike Gretzel.
(2012)
Integrating customer relationship management in hotel operations: managerial and operational implications
Marianna Sigala.
International Journal of Hospitality Management (2005)
A supply chain management approach for investigating the role of tour operators on sustainable tourism: the case of TUI
Marianna Sigala.
Journal of Cleaner Production (2008)
Knowledge management, social media and employee creativity
Marianna Sigala;Kalotina Chalkiti.
International Journal of Hospitality Management (2015)
Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research
Marianna Sigala.
Journal of Business Research (2020)
Collaborative commerce in tourism: implications for research and industry
Marianna Sigala.
Current Issues in Tourism (2017)
The information and communication technologies productivity impact on the UK hotel sector
Marianna Sigala.
International Journal of Operations & Production Management (2003)
International cultural tourism : management, implications and cases
Marianna Sigala;David Leslie.
(2005)
The evolution of internet pedagogy: benefits for tourism and hospitality education.
Marianna Sigala.
Journal of Hospitality Leisure Sport & Tourism Education (2002)
Journal of Service Theory and Practice
(Impact Factor: 3.512)
Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.
If you think any of the details on this page are incorrect, let us know.
University of Cambridge
University of Southern California
University of St. Gallen
Kyung Hee University
James Cook University
Washington State University
Georgia State University
Oxford Brookes University
University of Surrey
We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below: