2023 - Research.com Business and Management in Greece Leader Award
2022 - Research.com Business and Management in Greece Leader Award
Marianna Sigala undertakes multidisciplinary studies into Marketing and Social media in her work. Marianna Sigala brings together Social media and Customer relationship management to produce work in her papers. Marianna Sigala undertakes interdisciplinary study in the fields of Customer relationship management and Marketing through her research. In her articles, Marianna Sigala combines various disciplines, including World Wide Web and The Internet. While working in this field, she studies both The Internet and Digital marketing. Marianna Sigala conducts interdisciplinary study in the fields of Digital marketing and Internet presence management through her research. Her multidisciplinary approach integrates Internet presence management and Online advertising in her work. Marianna Sigala integrates many fields, such as Online advertising and World Wide Web, in her works. As part of her studies on Wine, she often connects relevant areas like Visual arts.
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Smart tourism: foundations and developments
Ulrike Gretzel;Marianna Sigala;Zheng Xiang;Chulmo Koo.
Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research
Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases
Marianna Sigala;Evangelos Christou;Ulrike Gretzel.
Integrating customer relationship management in hotel operations: managerial and operational implications
Knowledge management, social media and employee creativity
Marianna Sigala;Kalotina Chalkiti.
Collaborative commerce in tourism: implications for research and industry
A supply chain management approach for investigating the role of tour operators on sustainable tourism: the case of TUI
International cultural tourism : management, implications and cases
Marianna Sigala;David Leslie.
The information and communication technologies productivity impact on the UK hotel sector
The evolution of internet pedagogy: benefits for tourism and hospitality education.
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