What is she best known for?
The fields of study she is best known for:
- Marketing
- Management
- Social science
Marianna Sigala mostly deals with Marketing, Hospitality industry, Knowledge management, Information and Communications Technology and Customer to customer.
Her Marketing study incorporates themes from Industrial organization, Process and Process management.
Marianna Sigala has included themes like Productivity, Educational technology, Experiential learning and Hospitality in her Hospitality industry study.
Marianna Sigala usually deals with Hospitality and limits it to topics linked to Education theory and The Internet.
Her Knowledge management research incorporates elements of Service, Web 2.0, Customer relationship management, Social media and Game mechanics.
Her study in Customer to customer is interdisciplinary in nature, drawing from both Service design and Customer advocacy, Customer intelligence.
Her most cited work include:
- Smart tourism: foundations and developments (535 citations)
- Integrating customer relationship management in hotel operations: managerial and operational implications (179 citations)
- Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (160 citations)
What are the main themes of her work throughout her whole career to date?
The scientist’s investigation covers issues in Marketing, Knowledge management, Hospitality, Hospitality industry and Public relations.
Her Marketing study integrates concerns from other disciplines, such as E-commerce, The Internet and Information and Communications Technology.
Her Information and Communications Technology research is multidisciplinary, incorporating elements of Productivity and Industrial organization.
Her Knowledge management research includes elements of Customer intelligence, Customer relationship management, Process and Web 2.0.
Her Hospitality research is multidisciplinary, relying on both Tourism geography and Hospitality management studies.
Her Public relations research focuses on Social media and how it relates to Business model.
She most often published in these fields:
- Marketing (45.90%)
- Knowledge management (19.67%)
- Hospitality (16.39%)
What were the highlights of her more recent work (between 2018-2021)?
- Marketing (45.90%)
- Public relations (13.11%)
- Social media (9.43%)
In recent papers she was focusing on the following fields of study:
Marianna Sigala mainly investigates Marketing, Public relations, Social media, Destinations and Co-creation.
Her study in Marketing is interdisciplinary in nature, drawing from both Transformative learning and Transformational leadership.
The study incorporates disciplines such as TRIPS architecture, Sharing economy, Sustainable tourism and Information seeking in addition to Public relations.
Her research in Social media intersects with topics in Hospitality management studies and Media studies.
Her research investigates the connection between Service and topics such as Hospitality that intersect with problems in Diffusion of innovation theory, Information and Communications Technology and Artificial intelligence.
Her Business model study incorporates themes from Supply and demand and The Internet.
Between 2018 and 2021, her most popular works were:
- Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research (136 citations)
- Progress on robotics in hospitality and tourism: a review of the literature (50 citations)
- A market approach to social value co-creation: Findings and implications from “Mageires” the social restaurant (12 citations)
In her most recent research, the most cited papers focused on:
- Marketing
- Management
- Social science
Her primary areas of investigation include Knowledge management, Public relations, Transformational leadership, Marketing and Hospitality.
Her Knowledge management study frequently draws connections between related disciplines such as Qualitative research.
Her Public relations study integrates concerns from other disciplines, such as Business tourism and Exhibition.
Her work carried out in the field of Transformational leadership brings together such families of science as Customer engagement, Social innovation, Scale, Business concept and Affordance.
Marianna Sigala applies her multidisciplinary studies on Marketing and Consumption in her research.
The various areas that she examines in her Hospitality study include Diffusion, Diffusion of innovation theory, Servicescape, Artificial intelligence and Information and Communications Technology.
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