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Business and Management
Greece
2026

D-Index & Metrics

Business and Management

D-Index
64
Citations
21644
World Ranking
417
National Ranking
20

Research.com Recognitions

  • 2026 - Research.com Business and Management in Greece Leader Award
  • 2025 - Research.com Business and Management in Greece Leader Award
  • 2024 - Research.com Business and Management in Greece Leader Award
  • 2023 - Research.com Business and Management in Greece Leader Award
  • 2022 - Research.com Business and Management in Greece Leader Award

Overview

Marianna Sigala is affiliated with the University of Piraeus in Greece. Their research primarily spans social sciences and business, management and accounting, with an emphasis on topics related to tourism, marketing, and organizational behavior.

The main fields of study represented in their work include:

  • Social Sciences
  • Business, Management and Accounting

Within these fields, subfields of study frequently addressed are:

  • Sociology and Political Science
  • Marketing
  • Organizational Behavior and Human Resource Management
  • Demography
  • Tourism, Leisure and Hospitality Management

Key research topics covered in their publications include:

  • Diverse Aspects of Tourism Research
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Hospitality and Tourism Education
  • Technology Adoption and User Behaviour
  • Consumer Behavior in Brand Consumption and Identification
  • AI in Service Interactions

Their recent academic publications demonstrate a focus on emerging technologies and the tourism sector. Some of these works are:

  • "Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy" (2022), published in International Journal of Information Management
  • "Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research" (2020), Journal of Business Research
  • "Metaverse marketing: How the metaverse will shape the future of consumer research and practice" (2022), Psychology and Marketing
  • "Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation" (2023), Journal of Computer Information Systems
  • "A bibliometric review of research on COVID-19 and tourism: Reflections for moving forward" (2021), Tourism Management Perspectives

Frequent co-authors collaborating with Marianna Sigala include:

  • Yogesh K. Dwivedi
  • Laurie Hughes
  • Keng-Boon Ooi
  • Tat-Huei Cham
  • Dimitrios Buhalis

The scholar has published multiple papers in several well-known venues, highlighting their focus within hospitality and tourism research. These venues are:

  • Journal of Hospitality and Tourism Management
  • International Journal of Contemporary Hospitality Management
  • International Journal of Information Management
  • Journal of Hospitality and Tourism Technology
  • Journal of Service Theory and Practice

Marianna Sigala has also contributed to academic books, including a title published by Emerald Publishing Limited:

  • "Advances in Hospitality and Leisure" (2021)

Best Publications

  • Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

    Unknown

  • Smart tourism: foundations and developments

    Ulrike Gretzel;Marianna Sigala;Zheng Xiang;Chulmo Koo

  • Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research

    Marianna Sigala

  • Metaverse marketing: How the metaverse will shape the future of consumer research and practice

    Unknown

  • Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases

    Marianna Sigala;Evangelos Christou;Ulrike Gretzel

  • Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

    Unknown

  • Integrating customer relationship management in hotel operations: managerial and operational implications

    Marianna Sigala

  • Knowledge management, social media and employee creativity

    Marianna Sigala;Kalotina Chalkiti

  • Collaborative commerce in tourism: implications for research and industry

    Marianna Sigala

  • A supply chain management approach for investigating the role of tour operators on sustainable tourism: the case of TUI

    Marianna Sigala

  • Customer engagement in a Big Data world

    Werner Kunz;Lerzan Aksoy;Yakov Bart;Kristina Heinonen

  • Progress on robotics in hospitality and tourism: a review of the literature

    Stanislav Ivanov;Ulrike Gretzel;Katerina Berezina;Marianna Sigala

  • New technologies in tourism: From multi-disciplinary to anti-disciplinary advances and trajectories

    Marianna Sigala

  • The information and communication technologies productivity impact on the UK hotel sector

    Marianna Sigala

  • International cultural tourism : management, implications and cases

    Marianna Sigala;David Leslie

  • Social value creation through tourism enterprise

    Levent Altinay;Marianna Sigala;Victoria Waligo

  • The evolution of internet pedagogy: benefits for tourism and hospitality education.

    Marianna Sigala

  • eCRM 2.0 applications and trends: The use and perceptions of Greek tourism firms of social networks and intelligence

    Marianna Sigala

  • The application and impact of gamification funware on trip planning and experiences: the case of TripAdvisor’s funware

    Marianna Sigala

  • Integrating Web 2.0 in e-learning environments: a socio-technical approach

    Marianna Sigala

  • Using Data Envelopment Analysis for Measuring and Benchmarking Productivity in the Hotel Sector

    Marianna Sigala

  • Social networks and customer involvement in new service development (NSD)

    Marianna Sigala

  • Trends and issues in tourism and hospitality education: visioning the future

    T.G. Baum;R.M. Teixeira

Frequent Co-Authors

Peter Jones
Peter Jones University of Cambridge
Ulrike Gretzel
Ulrike Gretzel University of Southern California
David E. Avison
David E. Avison École Supérieure des Sciences Économiques et Commerciales
Robert Winter
Robert Winter University of St. Gallen
Lerzan Aksoy
Lerzan Aksoy Fordham University
Chulmo Koo
Chulmo Koo Kyung Hee University
Songshan (Sam) Huang
Songshan (Sam) Huang Edith Cowan University
Kristina Heinonen
Kristina Heinonen Hanken School of Economics
Iis P. Tussyadiah
Iis P. Tussyadiah University of Surrey
Philip L. Pearce
Philip L. Pearce James Cook University

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