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Social Sciences and Humanities

D-Index
54
Citations
10704
World Ranking
2173
National Ranking
1049

Overview

A. George Assaf is affiliated with the University of Massachusetts Amherst in the United States. Their research primarily addresses various aspects of tourism, with a strong focus on the economic, behavioral, and management dimensions of the field.

Their recent notable publications include:

  • COVID-19 and the recovery of the tourism industry, 2020, Tourism Economics

Assaf collaborates frequently with several researchers, including:

  • Florian Köck
  • Efthymios G. Tsionas
  • Adiyukh Berbekova
  • Alexander Josiassen
  • Muzaffer Uysal

Their work appears predominantly in journals such as:

  • Tourism Management
  • International Journal of Hospitality Management
  • International Journal of Contemporary Hospitality Management
  • Journal of Hospitality & Tourism Research
  • Journal of Travel Research

Their main fields of study are in Business, Management and Accounting, and Social Sciences, with subfields including Sociology and Political Science, Marketing, Economics and Econometrics, Management Science and Operations Research, and Organizational Behavior and Human Resource Management.

Assaf's research topics cover a diverse range including:

  • Diverse Aspects of Tourism Research
  • Economic and Environmental Valuation
  • Consumer Behavior in Brand Consumption and Identification
  • Customer Service Quality and Loyalty
  • Efficiency Analysis Using DEA
  • Consumer Market Behavior and Pricing
  • Wine Industry and Tourism

Best Publications

  • Understanding and managing the threat of common method bias: Detection, prevention and control

    Florian Kock;Adiyukh Berbekova;A. George Assaf

  • What messages to post? Evaluating the popularity of social media communications in business versus consumer markets ☆

    Kunal Swani;George R. Milne;Brian P. Brown;A. George Assaf

  • Understanding the COVID-19 tourist psyche: The Evolutionary Tourism Paradigm.

    Florian Kock;Astrid Nørfelt;Alexander Josiassen;Alexander Josiassen;Alexander Josiassen;A. George Assaf

  • COVID-19 and the recovery of the tourism industry

    Unknown

  • Advancing destination image: The destination content model

    Florian Kock;Alexander Josiassen;A. George Assaf

  • Performance of French destinations: tourism attraction perspectives.

    Carlos Pestana Barros;Laurent Botti;Laurent Botti;Nicolas Peypoch;Elisabeth Robinot

  • Motivations and Goals of Slow Tourism

    Haemoon Oh;A. George Assaf;Seyhmus Baloglu

  • Identifying and Ranking the Determinants of Tourism Performance A Global Investigation

    A. George Assaf;Alexander Josiassen

  • Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics

    Alexander Josiassen;A. George Assaf;Ingo O. Karpen

  • Hotel efficiency: A bootstrapped metafrontier approach

    Albert Assaf;Carlos Pestana Barros;Alexander Josiassen

  • A Customer-Based Brand Equity Model for Upscale Hotels

    Cathy Hui-chun Hsu;Haemoon Oh;A. George Assaf

  • Generative Artificial Intelligence in the Hospitality and Tourism Industry: Developing a Framework for Future Research

    Unknown

  • Frontier Analysis A State-of-the-Art Review and Meta-Analysis

    A. George Assaf;Alexander Josiassen;Alexander Josiassen

  • Turkish bank efficiency: Bayesian estimation with undesirable outputs

    A. George Assaf;Roman Matousek;Roman Matousek;Efthymios G. Tsionas

  • Efficiency in the Greek insurance industry

    Carlos Pestana Barros;Milton Nektarios;A. Assaf

  • CRM and the bottom line: Do all CRM dimensions affect firm performance?

    Alexander Josiassen;Alexander Josiassen;A. George Assaf;Ljubica Knezevic Cvelbar

  • Modeling and Forecasting Regional Tourism Demand Using the Bayesian Global Vector Autoregressive (BGVAR) Model

    A. George Assaf;Gang Li;Haiyan Song;Mike G. Tsionas

  • Technical efficiency in Saudi banks

    A. George Assaf;Carlos P. Barros;Roman Matousek

  • ACCOUNTING FOR CUSTOMER SATISFACTION IN MEASURING HOTEL EFFICIENCY: EVIDENCE FROM THE US HOTEL INDUSTRY

    A G Assaf;V Magnini

  • Benchmarking the Asia Pacific tourism industry: A Bayesian combination of DEA and stochastic frontier

    A. George Assaf

  • Tourism Ethnocentrism and Its Effects on Tourist and Resident Behavior

    Florian Kock;Florian Kock;Alexander Josiassen;A. George Assaf;Ingo Karpen;Ingo Karpen

  • Internationalization and Performance of Retail Firms: A Bayesian Dynamic Model

    A. George Assaf;Alexander Josiassen;Brian T. Ratchford;Carlos Pestana Barros

  • The Imagery–Image Duality Model An Integrative Review and Advocating for Improved Delimitation of Concepts

    Alexander Josiassen;Alexander Josiassen;A. George Assaf;Linda Woo;Florian Kock

  • Does Triple Bottom Line reporting improve hotel performance

    A. George Assaf;Alexander Josiassen;Ljubica Knežević Cvelbar

  • Bank performance and convergence during the financial crisis: Evidence from the ‘old’ European Union and Eurozone ☆

    Roman Matousek;Roman Matousek;Aarti Rughoo;Nicholas Sarantis;A. George Assaf

Frequent Co-Authors

Larry Dwyer
Larry Dwyer University of Technology Sydney

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