What is he best known for?
The fields of study Leyland Pitt is best known for:
- Marketing
- Advertising
- Management
Leyland Pitt undertakes multidisciplinary studies into Marketing and Finance in his work.
Leyland Pitt combines Finance and Marketing in his research.
Leyland Pitt merges Advertising with Brand management in his research.
Leyland Pitt conducts interdisciplinary study in the fields of Brand management and Advertising through his works.
Epistemology and Quality (philosophy) are frequently intertwined in his study.
Quality (philosophy) is closely attributed to Epistemology in his research.
He brings together Knowledge management and Information system to produce work in his papers.
He connects Information system with Knowledge management in his research.
Borrowing concepts from Operations management, Leyland Pitt weaves in ideas under Process management.
His most cited work include:
- Service Quality: A Measure of Information Systems Effectiveness (1530 citations)
- Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (756 citations)
- U-Commerce: Expanding the Universe of Marketing (383 citations)
What are the main themes of his work throughout his whole career to date
Leyland Pitt integrates many fields in his works, including Marketing and Finance.
Leyland Pitt merges many fields, such as Finance and Marketing, in his writings.
He merges many fields, such as World Wide Web and The Internet, in his writings.
Leyland Pitt integrates The Internet with World Wide Web in his research.
As part of his studies on Service (business), he frequently links adjacent subjects like Service quality.
Many of his studies on Service quality involve topics that are commonly interrelated, such as Service (business).
Machine learning and Value (mathematics) are commonly linked in his work.
His Value (mathematics) study frequently involves adjacent topics like Machine learning.
He merges many fields, such as Neuroscience and Perception, in his writings.
Leyland Pitt most often published in these fields:
- Marketing (68.29%)
- Advertising (28.46%)
- Epistemology (24.39%)
What were the highlights of his more recent work (between 2015-2020)?
- Marketing (46.67%)
- Finance (33.33%)
- Machine learning (33.33%)
In recent works Leyland Pitt was focusing on the following fields of study:
His study in the field of Social science is also linked to topics like Data science.
His work blends Social science and Qualitative research studies together.
Leyland Pitt combines Marketing and Advertising in his research.
In his works, Leyland Pitt performs multidisciplinary study on Advertising and Marketing.
His research on Finance often connects related areas such as Order (exchange).
His study in Finance extends to Order (exchange) with its themes.
Leyland Pitt performs multidisciplinary study on Machine learning and Artificial intelligence in his works.
In his works, Leyland Pitt conducts interdisciplinary research on Artificial intelligence and Machine learning.
Borrowing concepts from Politics, he weaves in ideas under Law.
Between 2015 and 2020, his most popular works were:
- Seeking funding in order to sell: Crowdfunding as a marketing tool (94 citations)
- Brands, Truthiness and Post-Fact (63 citations)
- Artificial intelligence and machine learning: What managers need to know (31 citations)
In his most recent research, the most cited works focused on:
- The Internet
- Marketing
- Finance
His study on Finance is interrelated to topics such as Order (exchange) and Position (finance).
His Order (exchange) study frequently links to adjacent areas such as Finance.
He connects Machine learning with Artificial intelligence in his study.
Leyland Pitt combines Artificial intelligence and Machine learning in his research.
Leyland Pitt conducts interdisciplinary study in the fields of Marketing and Business administration through his research.
Leyland Pitt brings together Business administration and Marketing to produce work in his papers.
Leyland Pitt performs multidisciplinary study on Advertising and Revenue in his works.
His study deals with a combination of Revenue and Accounting.
In his research, Leyland Pitt performs multidisciplinary study on Accounting and Purchasing.
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