2026 Leyland Pitt: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	74	241	224	13	12	477	28894

Research.com Recognitions

2023 - Research.com Business and Management in Canada Leader Award

Overview

Leyland Pitt is affiliated with Simon Fraser University in Canada. Their research spans the fields of Business, Management and Accounting, and Social Sciences, with a substantial focus on Sociology and Political Science, Marketing, Artificial Intelligence, Organizational Behavior and Human Resource Management, and Management of Technology and Innovation.

Their work covers a range of topics, including:

Digital Marketing and Social Media
Consumer Behavior in Brand Consumption and Identification
Customer Service Quality and Loyalty
AI in Service Interactions
Management and Marketing Education
Misinformation and Its Impacts
Sentiment Analysis and Opinion Mining

Leyland Pitt has contributed to multiple publication venues, frequently appearing in:

Business Horizons
Psychology and Marketing
SSRN Electronic Journal
Australasian Marketing Journal (AMJ)
AMS Review

Among their recent papers are:

"Mindfulness and the challenges of working from home in times of crisis" (2020, Business Horizons)
"The circular economy meets artificial intelligence (AI): understanding the opportunities of AI for reverse logistics" (2021, Management of Environmental Quality An International Journal)
"The Evolution of Nonfungible Tokens: Complexity and Novelty of NFT Use-Cases" (2022, IT Professional)
"How deep is your love? The brand love-loyalty matrix in consumer-brand relationships" (2022, Journal of Business Research)
"Artificial intelligence in marketing: A bibliographic perspective" (2020, Australasian Marketing Journal (AMJ))

Leyland Pitt collaborates frequently with a number of co-authors, including:

Caitlin Ferreira
Jeandri Robertson
Kirk Plangger
Jan Kietzmann
Sarah Lord Ferguson

Best Publications

Service quality: a measure of information systems effectiveness

Leyland F. Pitt;Richard T. Watson;C. Bruce Kavan

3105
Citations
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Pierre R. Berthon;Leyland F. Pitt;Kirk Plangger;Daniel Shapiro

1955
Citations
Is it all a game? Understanding the principles of gamification

Karen Robson;Kirk Plangger;Jan H. Kietzmann;Ian McCarthy

1083
Citations
THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM

Pierre Berthon;Leyland F. Pitt;Richard T. Watson

836
Citations
Aesthetics and ephemerality: Observing and preserving the luxury brand

Pierre Berthon;Leyland Pitt;Michael Parent;Jean-Paul Berthon

771
Citations
U-Commerce: Expanding the Universe of Marketing

Richard T. Watson;Leyland F. Pitt;Pierre Berthon;George M. Zinkhan

732
Citations
To Serve or Create? Strategic Orientations Toward Customers and Innovation

Pierre Berthon;James M Hulbert;Leyland F. Pitt

699
Citations
Ad Lib: When customers create the ad

Pierre Berthon;Leyland Pitt;Colin Campbell

610
Citations
When customers get clever: Managerial approaches to dealing with creative consumers

Pierre R. Berthon;Leyland F. Pitt;Ian McCarthy;Steven M. Kates

590
Citations
Employment branding in the knowledge economy

Michael Thomas Ewing;Leyland F Pitt;Nigel M de Bussy;Pierre R Berthon

563
Citations
Measuring information systems service quality: lessons from two longitudinal case studies

Richard T. Watson;Leyland F. Pitt;C. Bruce Kavan

540
Citations
Understanding Consumer Conversations Around Ads in a Web 2.0 World

Colin Campbell;Leyland F. Pitt;Michael Parent;Pierre R. Berthon

528
Citations
Measuring information systems service quality: concerns for a complete canvas

Leyland F. Pitt;Richard T. Watson;C. Bruce Kavan

502
Citations
Market orientation and business performance: some European evidence

Leyland F. Pitt;Albert Caruana;Pierre R. Berthon

498
Citations
Packaging, marketing, logistics and the environment: are there trade‐offs?

Gerard Prendergast;Leyland Pitt

419
Citations
Unpacking the social media phenomenon: towards a research agenda

Jan H. Kietzmann;Bruno S. Silvestre;Ian P. McCarthy;Leyland F. Pitt

410
Citations
Game on: Engaging customers and employees through gamification

Karen Robson;Kirk Plangger;Jan H. Kietzmann;Ian McCarthy

389
Citations
Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing

Jan Kietzmann;Leyland Pitt;Pierre Berthon

388
Citations
The penguin’s window: Corporate brands from an open-source perspective

Leyland F. Pitt;Richard T. Watson;Pierre Berthon;Donald Wynn

372
Citations
Corporate Objectives in Sports Sponsorship

Russell Abratt;Brian C. Clayton;Leyland F. Pitt

351
Citations

Frequent Co-Authors

Pierre Berthon Bentley University

Richard T. Watson University of Georgia

Michael Thomas Ewing Southern Cross University

Albert Caruana University of Malta

Ian P. McCarthy Simon Fraser University

Michael H. Morris University of Notre Dame

Russell Abratt George Mason University

Bradley R. Barnes Lingnan University

Gerard Prendergast Ajman University of Science and Technology

O. C. Ferrell Auburn University

External Links

Personal website of Leyland Pitt Google Scholar page

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