The scientist’s investigation covers issues in Marketing, Advertising, Public relations, The Internet and Typology. His research links Value with Marketing. His studies deal with areas such as Exploratory research, Web intelligence, World Wide Web, Power and Web site as well as Advertising.
His Public relations study combines topics in areas such as Social media and Key. His work deals with themes such as Tourism geography and Computer network, which intersect with The Internet. The concepts of his Typology study are interwoven with issues in Ambidexterity, Discretion, Adaptability, Phenomenon and Control.
Leyland Pitt mainly focuses on Marketing, Advertising, Public relations, The Internet and Industrial marketing. He combines topics linked to Value with his work on Marketing. His Advertising research includes themes of Social media, Content analysis and Personality.
He has researched Brand management in several fields, including Brand equity and Brand awareness. Marketing research and Digital marketing are frequently intertwined in his study. As part of his studies on Marketing management, Leyland Pitt often connects relevant subjects like Marketing mix.
His primary areas of study are Marketing, Advertising, Public relations, Perspective and Knowledge management. He works mostly in the field of Marketing, limiting it down to concerns involving Wine and, occasionally, Objective knowledge. His studies deal with areas such as Social media, Industrial marketing and Content analysis as well as Advertising.
Social media connects with themes related to The Internet in his study. His study focuses on the intersection of Marketing research and fields such as Digital marketing with connections in the field of Marketing management. His study in Service focuses on Service quality in particular.
His main research concerns Marketing, Advertising, Brand management, Public relations and Product. His research on Marketing frequently connects to adjacent areas such as Wine. His studies in Advertising integrate themes in fields like Argument, Content analysis, Revenue and Value.
The study incorporates disciplines such as Fake news and Vulnerability in addition to Brand management. Leyland Pitt interconnects Information asymmetry, Contract management, Opportunism and Law and economics in the investigation of issues within Public relations. The Product study combines topics in areas such as Typology, Influencer marketing, Customer knowledge, Consumer knowledge and Key.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Service quality: a measure of information systems effectiveness
Leyland F. Pitt;Richard T. Watson;C. Bruce Kavan.
Management Information Systems Quarterly (1995)
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
Pierre R. Berthon;Leyland F. Pitt;Kirk Plangger;Daniel Shapiro.
Business Horizons (2012)
THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM
Pierre Berthon;Leyland F. Pitt;Richard T. Watson.
Journal of Advertising Research (1996)
Is it all a game? Understanding the principles of gamification
Karen Robson;Kirk Plangger;Jan H. Kietzmann;Ian McCarthy.
Business Horizons (2015)
U-Commerce: Expanding the Universe of Marketing
Richard T. Watson;Leyland F. Pitt;Pierre Berthon;George M. Zinkhan.
Journal of the Academy of Marketing Science (2002)
To Serve or Create? Strategic Orientations Toward Customers and Innovation
Pierre Berthon;James M Hulbert;Leyland F. Pitt.
California Management Review (1999)
Aesthetics and ephemerality: Observing and preserving the luxury brand
Pierre Berthon;Leyland Pitt;Michael Parent;Jean-Paul Berthon.
California Management Review (2009)
Ad Lib: When customers create the ad
Pierre Berthon;Leyland Pitt;Colin Campbell.
California Management Review (2008)
When customers get clever: Managerial approaches to dealing with creative consumers
Pierre R. Berthon;Leyland F. Pitt;Ian McCarthy;Steven M. Kates.
Business Horizons (2007)
Measuring information systems service quality: lessons from two longitudinal case studies
Richard T. Watson;Leyland F. Pitt;C. Bruce Kavan.
Management Information Systems Quarterly (1998)
Profile was last updated on December 6th, 2021.
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