2023 - Research.com Business and Management in Canada Leader Award
2022 - Research.com Business and Management in Canada Leader Award
Leyland Pitt undertakes multidisciplinary studies into Marketing and Finance in his work. Leyland Pitt combines Finance and Marketing in his research. Leyland Pitt merges Advertising with Brand management in his research. Leyland Pitt conducts interdisciplinary study in the fields of Brand management and Advertising through his works. Epistemology and Quality (philosophy) are frequently intertwined in his study. Quality (philosophy) is closely attributed to Epistemology in his research. He brings together Knowledge management and Information system to produce work in his papers. He connects Information system with Knowledge management in his research. Borrowing concepts from Operations management, Leyland Pitt weaves in ideas under Process management.
Leyland Pitt integrates many fields in his works, including Marketing and Finance. Leyland Pitt merges many fields, such as Finance and Marketing, in his writings. He merges many fields, such as World Wide Web and The Internet, in his writings. Leyland Pitt integrates The Internet with World Wide Web in his research. As part of his studies on Service (business), he frequently links adjacent subjects like Service quality. Many of his studies on Service quality involve topics that are commonly interrelated, such as Service (business). Machine learning and Value (mathematics) are commonly linked in his work. His Value (mathematics) study frequently involves adjacent topics like Machine learning. He merges many fields, such as Neuroscience and Perception, in his writings.
His study in the field of Social science is also linked to topics like Data science. His work blends Social science and Qualitative research studies together. Leyland Pitt combines Marketing and Advertising in his research. In his works, Leyland Pitt performs multidisciplinary study on Advertising and Marketing. His research on Finance often connects related areas such as Order (exchange). His study in Finance extends to Order (exchange) with its themes. Leyland Pitt performs multidisciplinary study on Machine learning and Artificial intelligence in his works. In his works, Leyland Pitt conducts interdisciplinary research on Artificial intelligence and Machine learning. Borrowing concepts from Politics, he weaves in ideas under Law.
His study on Finance is interrelated to topics such as Order (exchange) and Position (finance). His Order (exchange) study frequently links to adjacent areas such as Finance. He connects Machine learning with Artificial intelligence in his study. Leyland Pitt combines Artificial intelligence and Machine learning in his research. Leyland Pitt conducts interdisciplinary study in the fields of Marketing and Business administration through his research. Leyland Pitt brings together Business administration and Marketing to produce work in his papers. Leyland Pitt performs multidisciplinary study on Advertising and Revenue in his works. His study deals with a combination of Revenue and Accounting. In his research, Leyland Pitt performs multidisciplinary study on Accounting and Purchasing.
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Service quality: a measure of information systems effectiveness
Leyland F. Pitt;Richard T. Watson;C. Bruce Kavan.
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
Pierre R. Berthon;Leyland F. Pitt;Kirk Plangger;Daniel Shapiro.
Business Horizons (2012)
Is it all a game? Understanding the principles of gamification
Karen Robson;Kirk Plangger;Jan H. Kietzmann;Ian McCarthy.
THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM
Pierre Berthon;Leyland F. Pitt;Richard T. Watson.
U-Commerce: Expanding the Universe of Marketing
Richard T. Watson;Leyland F. Pitt;Pierre Berthon;George M. Zinkhan.
Aesthetics and ephemerality: Observing and preserving the luxury brand
Pierre Berthon;Leyland Pitt;Michael Parent;Jean-Paul Berthon.
To Serve or Create? Strategic Orientations Toward Customers and Innovation
Pierre Berthon;James M Hulbert;Leyland F. Pitt.
When customers get clever: Managerial approaches to dealing with creative consumers
Pierre R. Berthon;Leyland F. Pitt;Ian McCarthy;Steven M. Kates.
Ad Lib: When customers create the ad
Pierre Berthon;Leyland Pitt;Colin Campbell.
Measuring information systems service quality: lessons from two longitudinal case studies
Richard T. Watson;Leyland F. Pitt;C. Bruce Kavan.
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