H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 66 Citations 24,215 324 World Ranking 135 National Ranking 7

Overview

What is he best known for?

The fields of study he is best known for:

  • Law
  • Marketing
  • World War II

The scientist’s investigation covers issues in Marketing, Advertising, Public relations, The Internet and Typology. His research links Value with Marketing. His studies deal with areas such as Exploratory research, Web intelligence, World Wide Web, Power and Web site as well as Advertising.

His Public relations study combines topics in areas such as Social media and Key. His work deals with themes such as Tourism geography and Computer network, which intersect with The Internet. The concepts of his Typology study are interwoven with issues in Ambidexterity, Discretion, Adaptability, Phenomenon and Control.

His most cited work include:

  • Service quality: a measure of information systems effectiveness (1425 citations)
  • Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (607 citations)
  • U-Commerce: Expanding the Universe of Marketing (358 citations)

What are the main themes of his work throughout his whole career to date?

Leyland Pitt mainly focuses on Marketing, Advertising, Public relations, The Internet and Industrial marketing. He combines topics linked to Value with his work on Marketing. His Advertising research includes themes of Social media, Content analysis and Personality.

He has researched Brand management in several fields, including Brand equity and Brand awareness. Marketing research and Digital marketing are frequently intertwined in his study. As part of his studies on Marketing management, Leyland Pitt often connects relevant subjects like Marketing mix.

He most often published in these fields:

  • Marketing (48.76%)
  • Advertising (22.02%)
  • Public relations (19.10%)

What were the highlights of his more recent work (between 2013-2021)?

  • Marketing (48.76%)
  • Advertising (22.02%)
  • Public relations (19.10%)

In recent papers he was focusing on the following fields of study:

His primary areas of study are Marketing, Advertising, Public relations, Perspective and Knowledge management. He works mostly in the field of Marketing, limiting it down to concerns involving Wine and, occasionally, Objective knowledge. His studies deal with areas such as Social media, Industrial marketing and Content analysis as well as Advertising.

Social media connects with themes related to The Internet in his study. His study focuses on the intersection of Marketing research and fields such as Digital marketing with connections in the field of Marketing management. His study in Service focuses on Service quality in particular.

Between 2013 and 2021, his most popular works were:

  • Is it all a game? Understanding the principles of gamification (249 citations)
  • Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing (166 citations)
  • Game on: Engaging customers and employees through gamification (102 citations)

In his most recent research, the most cited papers focused on:

  • Law
  • Marketing
  • World War II

His main research concerns Marketing, Advertising, Brand management, Public relations and Product. His research on Marketing frequently connects to adjacent areas such as Wine. His studies in Advertising integrate themes in fields like Argument, Content analysis, Revenue and Value.

The study incorporates disciplines such as Fake news and Vulnerability in addition to Brand management. Leyland Pitt interconnects Information asymmetry, Contract management, Opportunism and Law and economics in the investigation of issues within Public relations. The Product study combines topics in areas such as Typology, Influencer marketing, Customer knowledge, Consumer knowledge and Key.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

Service quality: a measure of information systems effectiveness

Leyland F. Pitt;Richard T. Watson;C. Bruce Kavan.
Management Information Systems Quarterly (1995)

2837 Citations

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Pierre R. Berthon;Leyland F. Pitt;Kirk Plangger;Daniel Shapiro.
Business Horizons (2012)

1601 Citations

THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM

Pierre Berthon;Leyland F. Pitt;Richard T. Watson.
Journal of Advertising Research (1996)

780 Citations

Is it all a game? Understanding the principles of gamification

Karen Robson;Kirk Plangger;Jan H. Kietzmann;Ian McCarthy.
Business Horizons (2015)

696 Citations

U-Commerce: Expanding the Universe of Marketing

Richard T. Watson;Leyland F. Pitt;Pierre Berthon;George M. Zinkhan.
Journal of the Academy of Marketing Science (2002)

683 Citations

To Serve or Create? Strategic Orientations Toward Customers and Innovation

Pierre Berthon;James M Hulbert;Leyland F. Pitt.
California Management Review (1999)

640 Citations

Aesthetics and ephemerality: Observing and preserving the luxury brand

Pierre Berthon;Leyland Pitt;Michael Parent;Jean-Paul Berthon.
California Management Review (2009)

630 Citations

Ad Lib: When customers create the ad

Pierre Berthon;Leyland Pitt;Colin Campbell.
California Management Review (2008)

528 Citations

When customers get clever: Managerial approaches to dealing with creative consumers

Pierre R. Berthon;Leyland F. Pitt;Ian McCarthy;Steven M. Kates.
Business Horizons (2007)

521 Citations

Measuring information systems service quality: lessons from two longitudinal case studies

Richard T. Watson;Leyland F. Pitt;C. Bruce Kavan.
Management Information Systems Quarterly (1998)

513 Citations

Editorial Boards

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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