What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Social science
Michael H. Morris spends much of his time researching Marketing, Entrepreneurial orientation, Management, Marketing management and Public relations.
His work in the fields of Marketing, such as Small business, intersects with other areas such as Variable.
His Management study integrates concerns from other disciplines, such as Entrepreneurship education, Engineering ethics and Action.
Michael H. Morris interconnects Marketing research and Marketing strategy in the investigation of issues within Marketing management.
His work deals with themes such as Scale and Meaning, which intersect with Public relations.
His Quantitative marketing research research includes elements of Public Sector Marketing and Marketing effectiveness.
His most cited work include:
- The entrepreneur's business model: toward a unified perspective (1650 citations)
- Correlates of success in family business transitions (489 citations)
- The relationship between entrepreneurship and marketing in established firms (431 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of investigation include Marketing, Marketing management, Public relations, Marketing strategy and Marketing research.
Many of his studies on Marketing apply to Function as well.
His Marketing management research incorporates themes from Digital marketing and Marketing mix.
Michael H. Morris studies Marketing strategy, focusing on Business marketing in particular.
Michael H. Morris is interested in Return on marketing investment, which is a field of Marketing research.
His Management study combines topics from a wide range of disciplines, such as Engineering ethics and Action.
He most often published in these fields:
- Marketing (54.86%)
- Marketing management (13.19%)
- Public relations (11.11%)
What were the highlights of his more recent work (between 2014-2020)?
- Marketing (54.86%)
- Perspective (9.03%)
- Foundation (2.08%)
In recent papers he was focusing on the following fields of study:
Michael H. Morris focuses on Marketing, Perspective, Foundation, Consumer behaviour and Market economy.
His research brings together the fields of Outcome and Marketing.
His research integrates issues of Data science, Market segmentation and Product classification in his study of Consumer behaviour.
His study looks at the intersection of Market economy and topics like Economic system with Market structure, Competitive intensity and Price change.
His Engineering ethics research focuses on Management and how it relates to Public relations.
As a part of the same scientific family, he mostly works in the field of Price discrimination, focusing on Reservation price and, on occasion, Exploratory research.
Between 2014 and 2020, his most popular works were:
- Understanding the dynamics of entrepreneurship through framework approaches (62 citations)
- Distinguishing Types of Entrepreneurial Ventures: An Identity‐Based Perspective (38 citations)
- Student entrepreneurship and the university ecosystem: a multi-country empirical exploration (32 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Social science
Michael H. Morris spends much of his time researching Perspective, Marketing, Market economy, Economic system and Entrepreneurship education.
His Perspective study overlaps with Organizational behavior, Social science, Dynamics, Value and Phenomenon.
His Marketing study incorporates themes from Identity and Positive economics.
Michael H. Morris has included themes like Experiential learning, Mathematics education and Portfolio in his Entrepreneurship education study.
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