What is he best known for?
The fields of study he is best known for:
The scientist’s investigation covers issues in Business studies, Knowledge management, Marketing, Open innovation and Innovation management.
His studies deal with areas such as Frugal innovation, Multinational corporation, Internationalization, Technology management and Business model as well as Business studies.
Oliver Gassmann studied Business model and Product innovation that intersect with Business process.
His Knowledge management research is multidisciplinary, incorporating perspectives in Resource, Competitive advantage, Business rule and Knowledge base.
His work on New product development as part of his general Marketing study is frequently connected to Customer to customer, Archetype, Voice of the customer and Customer intelligence, thereby bridging the divide between different branches of science.
Oliver Gassmann has researched Innovation management in several fields, including Development theory and Strategic management.
His most cited work include:
- Open R&D and open innovation: exploring the phenomenon (1227 citations)
- The future of open innovation (982 citations)
- Opening up the innovation process: towards an agenda (769 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of study are Business studies, Knowledge management, Marketing, Humanities and Industrial organization.
His Business studies study combines topics in areas such as Commerce, Business administration, Multinational corporation, Intellectual property and Business model.
His Business model research incorporates elements of Artifact-centric business process model and Process management.
His Knowledge management research is multidisciplinary, relying on both New product development and Process.
Oliver Gassmann regularly links together related areas like Value in his Industrial organization studies.
His study looks at the relationship between New business development and topics such as Business process modeling, which overlap with Business rule.
He most often published in these fields:
- Business studies (37.13%)
- Knowledge management (21.51%)
- Marketing (14.52%)
What were the highlights of his more recent work (between 2016-2021)?
- Business studies (37.13%)
- Business model (12.13%)
- Industrial organization (13.05%)
In recent papers he was focusing on the following fields of study:
Oliver Gassmann mainly focuses on Business studies, Business model, Industrial organization, Marketing and Knowledge management.
His Business studies research is multidisciplinary, relying on both Leverage, Intellectual property, Emerging markets, Artificial intelligence and Politics.
Oliver Gassmann combines subjects such as Open innovation, Artifact-centric business process model, Restructuring and Process management with his study of Business model.
His Industrial organization study combines topics from a wide range of disciplines, such as New business development, Value proposition, Value, Competitor analysis and Business rule.
He incorporates Marketing and Voice of the customer in his research.
Oliver Gassmann combines topics linked to Order with his work on Knowledge management.
Between 2016 and 2021, his most popular works were:
- Business Models for Frugal Innovation in Emerging Markets: The Case of the Medical Device and Laboratory Equipment Industry (41 citations)
- Some principles are more equal than others: Promotion‐ versus prevention‐focused effectuation principles and their disparate relationships with entrepreneurial orientation (21 citations)
- Open innovation and external sources of innovation. An opportunity to fuel the R&D pipeline and enhance decision making? (14 citations)
In his most recent research, the most cited papers focused on:
His main research concerns Business model, Business studies, Industrial organization, Marketing and Process management.
His Business model research includes themes of Order, Value, Artifact-centric business process model and System dynamics.
He interconnects Pharmaceutical industry, Open innovation, Regulatory focus theory, Politics and Flexibility in the investigation of issues within Business studies.
His Industrial organization research is multidisciplinary, incorporating perspectives in Frugal innovation, Emerging markets, Blueprint and Value proposition.
His Marketing study combines topics in areas such as Novelty, Quantitative research and Business rule.
The various areas that he examines in his Process management study include Ambidexterity, Affect, Host and Product innovation.
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