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Business and Management
Switzerland
2026

D-Index & Metrics

Business and Management

D-Index
73
Citations
31995
World Ranking
253
National Ranking
1

Research.com Recognitions

  • 2026 - Research.com Business and Management in Switzerland Leader Award
  • 2025 - Research.com Business and Management in Switzerland Leader Award
  • 2024 - Research.com Business and Management in Switzerland Leader Award
  • 2023 - Research.com Business and Management in Switzerland Leader Award
  • 2022 - Research.com Business and Management in Switzerland Leader Award

Overview

Oliver Gassmann is affiliated with the University of St. Gallen in Switzerland, specializing primarily in the field of Business, Management and Accounting. Their research encompasses several subfields, notably Management of Technology and Innovation, Strategy and Management, Economics and Econometrics, Sociology and Political Science, and Public Health, Environmental and Occupational Health.

The scientist's work covers key topics related to Digital Innovation in Industries, Corporate Governance and Management, Intellectual Property and Patents, Pharmaceutical Economics and Policy, Innovation Policy and R&D, Biotechnology and Related Fields, as well as the broader area of Innovation, Technology, and Society.

Among recent publications, notable papers include:

  • Artificial intelligence and innovation management: A review, framework, and research agenda, 2020, Technological Forecasting and Social Change
  • The ecosystem blueprint: How firms shape the design of an ecosystem according to the surrounding conditions, 2020, Long Range Planning
  • Implementing and scaling artificial intelligence: A review, framework, and research agenda, 2023, Technological Forecasting and Social Change
  • Circular business model implementation: Design choices, orchestration strategies, and transition pathways for resource-sharing solutions, 2020, Journal of Cleaner Production
  • Startups versus incumbents in 'green' industry transformations: A comparative study of business model archetypes in the electrical power sector, 2021, Industrial Marketing Management

Their frequent co-authors include Karolin Frankenberger, Michaela Choudury, Alexander Schuhmacher, Markus Hinder, and Martin A. Bader. This reflects a collaborative approach in the research environment.

Oliver Gassmann's publications have appeared repeatedly in specific venues such as Drug Discovery Today, International Journal of Technology Management, Technological Forecasting and Social Change, Academy of Management Proceedings, and Nature Reviews Drug Discovery.

The scientist has contributed to book publications with several titles published by St.Gallen University of Teacher Education, including The Business Model Navigator: The strategies behind the most successful companies, Patent Management: Protecting Intellectual Property and Innovation, and Geschäftsmodelle entwickeln: Der Business Model Navigator, 3. überarbeitete und erweiterte Auflage all published in 2020. Additionally, a book titled Patent Management was published by Springer Nature in 2020.

Best Publications

  • Open R&D and open innovation: exploring the phenomenon

    Ellen Enkel;Oliver Gassmann;Henry Chesbrough

  • The future of open innovation

    Oliver Gassmann;Ellen Enkel;Henry Chesbrough

  • Towards a Theory of Open Innovation: Three Core Process Archetypes

    Oliver Gassmann;Ellen Enkel

  • Opening up the innovation process: towards an agenda

    Oliver Gassmann

  • Market versus technology drive in R&D internationalization: four different patterns of managing research and development

    Maximilian von Zedtwitz;Oliver Gassmann

  • The Past and the Future of International Entrepreneurship: A Review and Suggestions for Developing the Field

    Marcus Matthias Keupp;Oliver Gassmann

  • New concepts and trends in international R&D organization

    Oliver Gassmann;Maximilian von Zedtwitz

  • The Business Model Navigator: 55 Models That Will Revolutionise Your Business

    Oliver Gassmann;Karolin Frankenberger;Michaela Csik

  • The Strategic Management of Innovation: A Systematic Review and Paths for Future Research

    Marcus Matthias Keupp;Maximilian Palmié;Oliver Gassmann

  • Frugal Innovation in Emerging Markets

    Marco Zeschky;Bastian Widenmayer;Oliver Gassmann

  • Towards Systematic Business Model Innovation: Lessons from Product Innovation Management

    Eva Bucherer;Uli Eisert;Oliver Gassmann

  • Determinants and archetype users of open innovation

    Marcus Matthias Keupp;Oliver Gassmann

  • The competitive advantage of early and rapidly internationalising SMEs in the biotechnology industry: A knowledge based view

    Oliver Gassmann;Marcus Matthias Keupp

  • The 4I-framework of business model innovation : A structured view on process phases and challenges

    Karolin Frankenberger;Tobias Weiblen;Michaela Csik;Oliver Gassmann

  • Creative imitation: exploring the case of cross-industry innovation

    Ellen Enkel;Oliver Gassmann

  • Managing Global Innovation: Uncovering the Secrets of Future Competitiveness

    Roman Boutellier;Roman Boutellier;Oliver Gassmann;Maximilian von Zedtwitz;Maximilian von Zedtwitz

  • Geschäftsmodelle entwickeln : 55 innovative Konzepte mit dem St. Galler Business Model Navigator

    Oliver Gassmann;Karolin Frankenberger;Michaela Csik

  • Trends and determinants of managing virtual R&D teams

    Oliver Gassmann;Maximilian von Zedtwitz

  • From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness

    Marco B. Zeschky;Stephan Winterhalter;Oliver Gassmann

  • Artificial intelligence and innovation management: A review, framework, and research agenda✰

    Naomi Haefner;Joakim Wincent;Joakim Wincent;Vinit Parida;Vinit Parida;Vinit Parida;Oliver Gassmann

Frequent Co-Authors

Maximilian von Zedtwitz
Maximilian von Zedtwitz Copenhagen Business School
Joakim Wincent
Joakim Wincent Hanken School of Economics
Elgar Fleisch
Elgar Fleisch ETH Zurich
Jan vom Brocke
Jan vom Brocke University of Münster
Heiko Gebauer
Heiko Gebauer Swiss Federal Institute of Aquatic Science and Technology
Vinit Parida
Vinit Parida Luleå University of Technology
Marianna Obrist
Marianna Obrist University College London
Julian Birkinshaw
Julian Birkinshaw London Business School
Jan Marco Leimeister
Jan Marco Leimeister University of Kassel
Steven W. Floyd
Steven W. Floyd University of Massachusetts Amherst

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