The scientist’s investigation covers issues in Business studies, Knowledge management, Marketing, Open innovation and Innovation management. His studies deal with areas such as Frugal innovation, Multinational corporation, Internationalization, Technology management and Business model as well as Business studies. Oliver Gassmann studied Business model and Product innovation that intersect with Business process.
His Knowledge management research is multidisciplinary, incorporating perspectives in Resource, Competitive advantage, Business rule and Knowledge base. His work on New product development as part of his general Marketing study is frequently connected to Customer to customer, Archetype, Voice of the customer and Customer intelligence, thereby bridging the divide between different branches of science. Oliver Gassmann has researched Innovation management in several fields, including Development theory and Strategic management.
His primary areas of study are Business studies, Knowledge management, Marketing, Humanities and Industrial organization. His Business studies study combines topics in areas such as Commerce, Business administration, Multinational corporation, Intellectual property and Business model. His Business model research incorporates elements of Artifact-centric business process model and Process management.
His Knowledge management research is multidisciplinary, relying on both New product development and Process. Oliver Gassmann regularly links together related areas like Value in his Industrial organization studies. His study looks at the relationship between New business development and topics such as Business process modeling, which overlap with Business rule.
Oliver Gassmann mainly focuses on Business studies, Business model, Industrial organization, Marketing and Knowledge management. His Business studies research is multidisciplinary, relying on both Leverage, Intellectual property, Emerging markets, Artificial intelligence and Politics. Oliver Gassmann combines subjects such as Open innovation, Artifact-centric business process model, Restructuring and Process management with his study of Business model.
His Industrial organization study combines topics from a wide range of disciplines, such as New business development, Value proposition, Value, Competitor analysis and Business rule. He incorporates Marketing and Voice of the customer in his research. Oliver Gassmann combines topics linked to Order with his work on Knowledge management.
His main research concerns Business model, Business studies, Industrial organization, Marketing and Process management. His Business model research includes themes of Order, Value, Artifact-centric business process model and System dynamics. He interconnects Pharmaceutical industry, Open innovation, Regulatory focus theory, Politics and Flexibility in the investigation of issues within Business studies.
His Industrial organization research is multidisciplinary, incorporating perspectives in Frugal innovation, Emerging markets, Blueprint and Value proposition. His Marketing study combines topics in areas such as Novelty, Quantitative research and Business rule. The various areas that he examines in his Process management study include Ambidexterity, Affect, Host and Product innovation.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Open R&D and open innovation: exploring the phenomenon
Ellen Enkel;Oliver Gassmann;Henry Chesbrough.
R & D Management (2009)
The future of open innovation
Oliver Gassmann;Ellen Enkel;Henry Chesbrough.
R & D Management (2010)
Towards a Theory of Open Innovation: Three Core Process Archetypes
Oliver Gassmann;Ellen Enkel.
Opening up the innovation process: towards an agenda
R & D Management (2006)
Market versus technology drive in R&D internationalization: four different patterns of managing research and development
Maximilian von Zedtwitz;Oliver Gassmann.
Research Policy (2002)
The Past and the Future of International Entrepreneurship: A Review and Suggestions for Developing the Field
Marcus Matthias Keupp;Oliver Gassmann.
Journal of Management (2009)
New concepts and trends in international R&D organization
Oliver Gassmann;Maximilian von Zedtwitz.
Research Policy (1999)
The Strategic Management of Innovation: A Systematic Review and Paths for Future Research
Marcus Matthias Keupp;Maximilian Palmié;Oliver Gassmann.
International Journal of Management Reviews (2012)
The Business Model Navigator: 55 Models That Will Revolutionise Your Business
Oliver Gassmann;Karolin Frankenberger;Michaela Csik.
Frugal Innovation in Emerging Markets
Marco Zeschky;Bastian Widenmayer;Oliver Gassmann.
Research-technology Management (2011)
Profile was last updated on December 6th, 2021.
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