Marketing, Knowledge management, Industrial organization, Entrepreneurship and Innovation management are his primary areas of study. His work on New product development, Strategic management and Competitive advantage as part of his general Marketing study is frequently connected to Qualitative research and Intellectual property, thereby bridging the divide between different branches of science. Alexander Brem works mostly in the field of Knowledge management, limiting it down to topics relating to Lead user and, in certain cases, User innovation and Co-creation, as a part of the same area of interest.
Alexander Brem interconnects Frugal innovation and Reverse innovation in the investigation of issues within Industrial organization. His work deals with themes such as Popularity and Business model, which intersect with Entrepreneurship. His studies deal with areas such as Order and Technology management as well as Innovation management.
The scientist’s investigation covers issues in Marketing, Knowledge management, Innovation management, Industrial organization and Entrepreneurship. The study incorporates disciplines such as Emerging markets, Order and Openness to experience in addition to Marketing. His work in Emerging markets addresses subjects such as Frugal innovation, which are connected to disciplines such as Reverse innovation.
His biological study spans a wide range of topics, including Lead user, Sustainability and Process. His Innovation management research includes elements of Open innovation, Innovation process, Process management and Technology management. He undertakes multidisciplinary investigations into Entrepreneurship and Phenomenon in his work.
His primary areas of study are Industrial organization, Marketing, Emerging markets, Process management and Frugal innovation. His Industrial organization research is multidisciplinary, incorporating perspectives in Competition, Multinational corporation, Open innovation and Ambidexterity. His Marketing research incorporates elements of Creativity and Domestic market.
His Emerging markets research focuses on Social entrepreneurship and how it connects with Women entrepreneurs, Framing and Effectuation. His work on Business model expands to the thematically related Process management. His Frugal innovation research is multidisciplinary, incorporating elements of New product development, Reverse innovation and Economic geography.
Alexander Brem spends much of his time researching Sustainability, Marketing, Framing, Creativity and Process management. His Sustainability research is multidisciplinary, relying on both Business model, Engineering ethics and Knowledge management. His study in Framing is interdisciplinary in nature, drawing from both Social entrepreneurship, Emerging markets, Effectuation, Social issues and Women entrepreneurs.
Alexander Brem has included themes like Interpersonal communication, Intrapersonal communication, Novelty and Social group in his Creativity study. His research in Process management intersects with topics in Performance measurement, Performance indicator and Innovation management. His Entrepreneurship study incorporates themes from Digitization, Process and Sustainable development.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Innovationsmanagement: Von der Idee zur erfolgreichen Vermarktung
Dietmar Vahs;Alexander Brem.
Integration of market pull and technology push in the corporate front end and innovation management—Insights from the German software industry
Alexander Brem;Kai-Ingo Voigt.
Case Studies as Teaching Tools
USER-CENTRIC INNOVATIONS IN NEW PRODUCT DEVELOPMENT — SYSTEMATIC IDENTIFICATION OF LEAD USERS HARNESSING INTERACTIVE AND COLLABORATIVE ONLINE-TOOLS
Volker Bilgram;Alexander Brem;Kai-Ingo Voigt.
International Journal of Innovation Management (2008)
A conceptualized investment model of crowdfunding
Alan Tomczak;Alexander Brem.
Venture Capital: An International Journal of Entrepreneurial Finance (2013)
Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables
Philipp A. Rauschnabel;Alexander Brem;Bjoern S. Ivens.
Computers in Human Behavior (2015)
Research and development from the bottom up - introduction of terminologies for new product development in emerging markets
Alexander Brem;Pierre Wolfram.
Journal of Innovation and Entrepreneurship (2014)
Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China
Nivedita Agarwal;Alexander Brem.
2012 18th International ICE Conference on Engineering, Technology and Innovation (2012)
Strategies for reward-based crowdfunding campaigns
Sascha Kraus;Chris Richter;Alexander Brem;Cheng Feng Cheng.
Journal of Innovation & Knowledge (2016)
Digital Technology Entrepreneurship: A Definition and Research Agenda
Ferran Giones;Alexander Brem.
Technology Innovation Management Review (2017)
Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.
If you think any of the details on this page are incorrect, let us know.
We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below: