What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Information technology
Marketing, Knowledge management, Industrial organization, Entrepreneurship and Innovation management are his primary areas of study.
His work on New product development, Strategic management and Competitive advantage as part of his general Marketing study is frequently connected to Qualitative research and Intellectual property, thereby bridging the divide between different branches of science.
Alexander Brem works mostly in the field of Knowledge management, limiting it down to topics relating to Lead user and, in certain cases, User innovation and Co-creation, as a part of the same area of interest.
Alexander Brem interconnects Frugal innovation and Reverse innovation in the investigation of issues within Industrial organization.
His work deals with themes such as Popularity and Business model, which intersect with Entrepreneurship.
His studies deal with areas such as Order and Technology management as well as Innovation management.
His most cited work include:
- Integration of market pull and technology push in the corporate front end and innovation management—Insights from the German software industry (302 citations)
- Case Studies as Teaching Tools (239 citations)
- USER-CENTRIC INNOVATIONS IN NEW PRODUCT DEVELOPMENT — SYSTEMATIC IDENTIFICATION OF LEAD USERS HARNESSING INTERACTIVE AND COLLABORATIVE ONLINE-TOOLS (194 citations)
What are the main themes of his work throughout his whole career to date?
The scientist’s investigation covers issues in Marketing, Knowledge management, Innovation management, Industrial organization and Entrepreneurship.
The study incorporates disciplines such as Emerging markets, Order and Openness to experience in addition to Marketing.
His work in Emerging markets addresses subjects such as Frugal innovation, which are connected to disciplines such as Reverse innovation.
His biological study spans a wide range of topics, including Lead user, Sustainability and Process.
His Innovation management research includes elements of Open innovation, Innovation process, Process management and Technology management.
He undertakes multidisciplinary investigations into Entrepreneurship and Phenomenon in his work.
He most often published in these fields:
- Marketing (29.80%)
- Knowledge management (22.19%)
- Innovation management (19.54%)
What were the highlights of his more recent work (between 2019-2021)?
- Industrial organization (17.88%)
- Marketing (29.80%)
- Emerging markets (11.26%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Industrial organization, Marketing, Emerging markets, Process management and Frugal innovation.
His Industrial organization research is multidisciplinary, incorporating perspectives in Competition, Multinational corporation, Open innovation and Ambidexterity.
His Marketing research incorporates elements of Creativity and Domestic market.
His Emerging markets research focuses on Social entrepreneurship and how it connects with Women entrepreneurs, Framing and Effectuation.
His work on Business model expands to the thematically related Process management.
His Frugal innovation research is multidisciplinary, incorporating elements of New product development, Reverse innovation and Economic geography.
Between 2019 and 2021, his most popular works were:
- Agility as an innovation driver: towards an agile front end of innovation framework (17 citations)
- The impact of the 2008 financial crisis on innovation: A dominant design perspective (13 citations)
- Digital Business Model, Digital Transformation, Digital Entrepreneurship: Is There A Sustainable “Digital”? (12 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Information technology
Alexander Brem spends much of his time researching Sustainability, Marketing, Framing, Creativity and Process management.
His Sustainability research is multidisciplinary, relying on both Business model, Engineering ethics and Knowledge management.
His study in Framing is interdisciplinary in nature, drawing from both Social entrepreneurship, Emerging markets, Effectuation, Social issues and Women entrepreneurs.
Alexander Brem has included themes like Interpersonal communication, Intrapersonal communication, Novelty and Social group in his Creativity study.
His research in Process management intersects with topics in Performance measurement, Performance indicator and Innovation management.
His Entrepreneurship study incorporates themes from Digitization, Process and Sustainable development.
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