Björn Sven Ivens

Best Publications

• Hunt, Shelby D. , A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95

  Björn Sven Ivens

  589
  Citations

• Brand management in higher education: The University Brand Personality Scale

  Philipp A. Rauschnabel;Nina Krey;Barry J. Babin;Bjoern S. Ivens

  312
  Citations

• Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables

  Philipp A. Rauschnabel;Alexander Brem;Bjoern S. Ivens

  307
  Citations

• Are key account relationships different? Empirical results on supplier strategies and customer reactions

  Björn Sven Ivens;Catherine Pardo

  258
  Citations

• Do Frugal and Reverse Innovation Foster Sustainability? Introduction of a Conceptual Framework

  Alexander Brem;Björn Ivens

  198
  Citations

• Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises

  Philipp A. Rauschnabel;Nadine Kammerlander;Björn S. Ivens

  140
  Citations

• On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence

  Unknown

  123
  Citations

• Governance mechanisms in domestic and international buyer–supplier relationships: An empirical study

  Michael Burkert;Björn Sven Ivens;Jialu Shan

  119
  Citations

• Relational Exchange Norms in Marketing: A Critical Review of Macneil’s Contribution

  Unknown

  116
  Citations

• Grundprinzipien des Marketing

  Björn Ivens

  116
  Citations

• Flexibility in industrial service relationships: The construct, antecedents, and performance outcomes

  Unknown

  111
  Citations

• Relationship keyness : The underlying concept for different forms of key relationship management

  Björn Sven Ivens;Catherine Pardo;Robert Salle;Bernard Cova

  106
  Citations

• How relevant are different forms of relational behavior? An empirical test based on Macneil's exchange framework

  Unknown

  102
  Citations

• Key Account Management in Business Markets: An Empirical Test of Common Assumptions

  Björn Sven Ivens;Catherine Pardo

  97
  Citations

• Norm‐based relational behaviours: is there an underlying dimensional structure?

  Björn Sven Ivens

  92
  Citations

• Social Media Marketing: How Design Features Influence Interactions with Brand Postings on Facebook

  Philipp A. Rauschnabel;Sandra Praxmarer;Bjorn S. Ivens

  69
  Citations

• Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications

  Björn Sven Ivens;Catherine Pardo;Annalisa Tunisini

  64
  Citations

• Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay.

  Kristina Kampfer;Alexander Leischnig;Björn Sven Ivens;Charles Spence

  48
  Citations

• Measuring relational norms: some methodological issues

  Unknown

  47
  Citations

• Brands and religious labels: a spillover perspective

  Philipp A. Rauschnabel;Marc Herz;Bodo B. Schlegelmilch;Bjoern S. Ivens

  42
  Citations