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Björn Sven Ivens

Björn Sven Ivens

D-Index & Metrics

Business and Management

D-Index
30
Citations
4320
World Ranking
2982
National Ranking
97

Best Publications

  • Hunt, Shelby D. , A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95

    Björn Sven Ivens

  • Brand management in higher education: The University Brand Personality Scale

    Philipp A. Rauschnabel;Nina Krey;Barry J. Babin;Bjoern S. Ivens

  • Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables

    Philipp A. Rauschnabel;Alexander Brem;Bjoern S. Ivens

  • Are key account relationships different? Empirical results on supplier strategies and customer reactions

    Björn Sven Ivens;Catherine Pardo

  • Do Frugal and Reverse Innovation Foster Sustainability? Introduction of a Conceptual Framework

    Alexander Brem;Björn Ivens

  • Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises

    Philipp A. Rauschnabel;Nadine Kammerlander;Björn S. Ivens

  • On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence

    Unknown

  • Governance mechanisms in domestic and international buyer–supplier relationships: An empirical study

    Michael Burkert;Björn Sven Ivens;Jialu Shan

  • Relational Exchange Norms in Marketing: A Critical Review of Macneil’s Contribution

    Unknown

  • Grundprinzipien des Marketing

    Björn Ivens

  • Flexibility in industrial service relationships: The construct, antecedents, and performance outcomes

    Unknown

  • Relationship keyness : The underlying concept for different forms of key relationship management

    Björn Sven Ivens;Catherine Pardo;Robert Salle;Bernard Cova

  • How relevant are different forms of relational behavior? An empirical test based on Macneil's exchange framework

    Unknown

  • Key Account Management in Business Markets: An Empirical Test of Common Assumptions

    Björn Sven Ivens;Catherine Pardo

  • Norm‐based relational behaviours: is there an underlying dimensional structure?

    Björn Sven Ivens

  • Social Media Marketing: How Design Features Influence Interactions with Brand Postings on Facebook

    Philipp A. Rauschnabel;Sandra Praxmarer;Bjorn S. Ivens

  • Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications

    Björn Sven Ivens;Catherine Pardo;Annalisa Tunisini

  • Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay.

    Kristina Kampfer;Alexander Leischnig;Björn Sven Ivens;Charles Spence

  • Measuring relational norms: some methodological issues

    Unknown

  • Brands and religious labels: a spillover perspective

    Philipp A. Rauschnabel;Marc Herz;Bodo B. Schlegelmilch;Bjoern S. Ivens

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