Björn Sven Ivens

Björn Sven Ivens publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Björn Sven Ivens sits on this spectrum.

Björn Sven Ivens D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Björn Sven Ivens sits on this spectrum.

Best Publications

• Hunt, Shelby D. , A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Sage Publications, Thousand Oaks, London, New Delhi 2000, geb., $ 89,95

  Björn Sven Ivens

  589
  Citations

• Brand management in higher education: The University Brand Personality Scale

  Philipp A. Rauschnabel;Nina Krey;Barry J. Babin;Bjoern S. Ivens

  312
  Citations

• Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables

  Philipp A. Rauschnabel;Alexander Brem;Bjoern S. Ivens

  307
  Citations

• Are key account relationships different? Empirical results on supplier strategies and customer reactions

  Björn Sven Ivens;Catherine Pardo

  258
  Citations

• Do Frugal and Reverse Innovation Foster Sustainability? Introduction of a Conceptual Framework

  Alexander Brem;Björn Ivens

  198
  Citations

• Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises

  Philipp A. Rauschnabel;Nadine Kammerlander;Björn S. Ivens

  140
  Citations

• On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence

  Unknown

  123
  Citations

• Governance mechanisms in domestic and international buyer–supplier relationships: An empirical study

  Michael Burkert;Björn Sven Ivens;Jialu Shan

  119
  Citations

• Relational Exchange Norms in Marketing: A Critical Review of Macneil’s Contribution

  Unknown

  116
  Citations

• Grundprinzipien des Marketing

  Björn Ivens

  116
  Citations

• Flexibility in industrial service relationships: The construct, antecedents, and performance outcomes

  Unknown

  111
  Citations

• Relationship keyness : The underlying concept for different forms of key relationship management

  Björn Sven Ivens;Catherine Pardo;Robert Salle;Bernard Cova

  106
  Citations

• How relevant are different forms of relational behavior? An empirical test based on Macneil's exchange framework

  Unknown

  102
  Citations

• Key Account Management in Business Markets: An Empirical Test of Common Assumptions

  Björn Sven Ivens;Catherine Pardo

  97
  Citations

• Norm‐based relational behaviours: is there an underlying dimensional structure?

  Björn Sven Ivens

  92
  Citations

• Social Media Marketing: How Design Features Influence Interactions with Brand Postings on Facebook

  Philipp A. Rauschnabel;Sandra Praxmarer;Bjorn S. Ivens

  69
  Citations

• Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications

  Björn Sven Ivens;Catherine Pardo;Annalisa Tunisini

  64
  Citations

• Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay.

  Kristina Kampfer;Alexander Leischnig;Björn Sven Ivens;Charles Spence

  48
  Citations

• Measuring relational norms: some methodological issues

  Unknown

  47
  Citations

• Brands and religious labels: a spillover perspective

  Philipp A. Rauschnabel;Marc Herz;Bodo B. Schlegelmilch;Bjoern S. Ivens

  42
  Citations