What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Information technology
His primary scientific interests are in Marketing, Service, Business studies, Service design and Process management.
He conducts interdisciplinary study in the fields of Marketing and Capital good through his works.
When carried out as part of a general Service research project, his work on Service guarantee is frequently linked to work in Information technology, therefore connecting diverse disciplines of study.
His Service design study deals with Product-service system intersecting with Organizational change.
Heiko Gebauer combines subjects such as Service provider and Value-added network with his study of Process management.
His studies deal with areas such as Service research, Differentiated service and Customer Service Assurance as well as Service product management.
His most cited work include:
- Overcoming the Service Paradox in Manufacturing Companies (628 citations)
- Identifying service strategies in product manufacturing companies by exploring environment–strategy configurations (259 citations)
- Behavioral implications of the transition process from products to services (233 citations)
What are the main themes of his work throughout his whole career to date?
Heiko Gebauer mostly deals with Marketing, Service, Business studies, Process management and Service design.
His research in Service intersects with topics in Industrial organization, Product and Knowledge management.
His Industrial organization research incorporates elements of Business model innovation and Business model.
His Knowledge management research is multidisciplinary, incorporating elements of Service management and Service innovation.
Heiko Gebauer interconnects Order and Dynamic capabilities in the investigation of issues within Process management.
His Service design study integrates concerns from other disciplines, such as Service system and Product-service system.
He most often published in these fields:
- Marketing (45.45%)
- Service (34.93%)
- Business studies (25.36%)
What were the highlights of his more recent work (between 2016-2021)?
- Business model (14.35%)
- Industrial organization (21.05%)
- Marketing (45.45%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Business model, Industrial organization, Marketing, Process management and Business model innovation.
Heiko Gebauer performs multidisciplinary studies into Business model and Business studies in his work.
His Manufacturing firms study in the realm of Industrial organization interacts with subjects such as Settlement and Set.
His study in the field of Service, Business analysis, New business development and Service design also crosses realms of Business transformation.
His Service research includes themes of Product-service system and Product.
While the research belongs to areas of Service design, he spends his time largely on the problem of Organizational change, intersecting his research to questions surrounding Knowledge management.
Between 2016 and 2021, his most popular works were:
- Servitization and deservitization: Overview, concepts, and definitions (143 citations)
- Servitization and deservitization: Overview, concepts, and definitions (143 citations)
- Service growth in product firms: Past, present, and future (134 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Information technology
His main research concerns Business model innovation, Marketing, Industrial organization, Business model and Knowledge management.
His Service product management and Service research study in the realm of Marketing connects with subjects such as Services computing, Phenomenon and Critical inquiry.
The Service product management study which covers Product-service system that intersects with Service.
His Service study frequently draws connections to adjacent fields such as Service management.
His work on Manufacturing firms and Theory of the firm as part of general Industrial organization research is frequently linked to Internet of Things and Industry 4.0, thereby connecting diverse disciplines of science.
His Knowledge management study combines topics from a wide range of disciplines, such as Organizational change and Core product.
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