2026 Heiko Gebauer: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	51	922	859	9	9	217	15325

Research.com Recognitions

2026 - Research.com Business and Management in Switzerland Leader Award
2022 - Research.com Business and Management in Sweden Leader Award

Overview

Heiko Gebauer is affiliated with the Swiss Federal Institute of Aquatic Science and Technology in Switzerland. Their research primarily focuses on Business, Management and Accounting, with significant contributions across various subfields including Marketing, Strategy and Management, Management Science and Operations Research, Management Information Systems, and Organizational Behavior and Human Resource Management.

The research topics covered by Gebauer encompass several themes. These include:

Service and Product Innovation
Digital Platforms and Economics
Big Data and Business Intelligence
Customer Service Quality and Loyalty
Data Quality and Management
Innovation Diffusion and Forecasting
Business Strategies and Innovation

Gebauer's frequent co-authors include:

Felix Wortmann (8 publications)
Claudio Lamprecht (4 publications)
Elgar Fleisch (3 publications)
Sebastian Haugk (3 publications)
Marco Paiola (2 publications)

The publication venues where Gebauer has most frequently contributed are:

Industrial Marketing Management (5 publications)
Business Horizons (3 publications)
Research-Technology Management (2 publications)
Journal of Service Management (1 publication)
Preprints.org (1 publication)

Notable recent papers authored or co-authored by Gebauer include:

Growth paths for overcoming the digitalization paradox, 2020, Business Horizons
Digital servitization: Crossing the perspectives of digitization and servitization, 2020, Industrial Marketing Management
How to convert digital offerings into revenue enhancement - Conceptualizing business model dynamics through explorative case studies, 2020, Industrial Marketing Management

In addition to these, Gebauer's research appears in collaborative works such as "Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms," published in 2020 in Industrial Marketing Management, and "Firm boundaries in servitization: Interplay and repositioning practices," also published in 2020 in Industrial Marketing Management.

Best Publications

Overcoming the Service Paradox in Manufacturing Companies

Heiko Gebauer;Elgar Fleisch;Thomas Friedli

1368
Citations
Digital servitization business models in ecosystems : A theory of the firm

Marko Kohtamäki;Marko Kohtamäki;Vinit Parida;Vinit Parida;Pejvak Oghazi;Heiko Gebauer;Heiko Gebauer

891
Citations
Servitization and deservitization: Overview, concepts, and definitions

Christian Kowalkowski;Christian Kowalkowski;Heiko Gebauer;Heiko Gebauer;Bart Kamp;Bart Kamp;Glenn Parry

657
Citations
Competitive advantage through service differentiation by manufacturing companies

Heiko Gebauer;Anders Gustafsson;Lars Witell;Lars Witell

592
Citations
Identifying service strategies in product manufacturing companies by exploring environment–strategy configurations

Heiko Gebauer

505
Citations
Absorptive capacity, learning processes and combinative capabilities as determinants of strategic innovation

Heiko Gebauer;Hagen Worch;Bernhard Truffer

498
Citations
Match or Mismatch: Strategy Structure Configurations in the Service Business of Manufacturing Companies

Heiko Gebauer;Bo Edvardsson;Anders Gustafsson;Lars Witell

483
Citations
The relationship between digitalization and servitization: The role of servitization in capturing the financial potential of digitalization

Marko Kohtamäki;Vinit Parida;Vinit Parida;Pankaj C. Patel;Heiko Gebauer

483
Citations
Behavioral implications of the transition process from products to services

Heiko Gebauer;Thomas Friedli

461
Citations
What service transition?: Rethinking established assumptions about manufacturers' service-led growth strategies

Christian Kowalkowski;Christian Kowalkowski;Charlotta Windahl;Daniel Kindström;Heiko Gebauer

401
Citations
Service growth in product firms: Past, present, and future

Christian Kowalkowski;Christian Kowalkowski;Heiko Gebauer;Heiko Gebauer;Rogelio Oliva

400
Citations
Servitization: A contemporary thematic review of four major research streams

Christopher Raddats;Christian Kowalkowski;Ornella Benedettini;Jamie Burton

399
Citations
An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue

Heiko Gebauer;Elgar Fleisch

340
Citations
Characterizing service networks for moving from products to solutions

Heiko Gebauer;Marco Paiola;Nicola Saccani

336
Citations
Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms

Marco Paiola;Heiko Gebauer;Heiko Gebauer

330
Citations
Success factors for achieving high service revenues in manufacturing companies

Heiko Gebauer;Thomas Friedli;Elgar Fleisch

312
Citations
Exploitation or exploration in service business development? : Insights from a dynamic capabilities perspective

Thomas Fischer;Heiko Gebauer;Mike Gregory;Guangjie Ren

306
Citations
Moving from products to solutions: Strategic approaches for developing capabilities

Marco Paiola;Nicola Saccani;Marco Perona;Heiko Gebauer

277
Citations
Strategy map of servitization

Rodrigo Rabetino;Marko Kohtamäki;Heiko Gebauer

275
Citations
Value co-creation as a determinant of success in public transport services : A study of the Swiss Federal Railway operator (SBB)

Heiko Gebauer;Mikael Johnson;Bo Enquist

261
Citations
Growth paths for overcoming the digitalization paradox

Heiko Gebauer;Heiko Gebauer;Elgar Fleisch;Elgar Fleisch;Claudio Lamprecht;Felix Wortmann

199
Citations

Frequent Co-Authors

Elgar Fleisch ETH Zurich

Christian Kowalkowski Linköping University

Marko Kohtamäki University of Vaasa

Lars Witell Karlstad University

Anders Gustafsson BI Norwegian Business School

Bo Edvardsson Karlstad University

Bernhard Truffer Swiss Federal Institute of Aquatic Science and Technology

Nicola Saccani University of Brescia

Vinit Parida Luleå University of Technology

Eberhard Morgenroth Swiss Federal Institute of Aquatic Science and Technology

External Links

Personal website of Heiko Gebauer Google Scholar page

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