Michael Thomas Ewing

What is he best known for?

The fields of study he is best known for:

• Marketing
• Social psychology
• Social science

His scientific interests lie mostly in Marketing, Advertising, Scale, Value and Context. His Accounting research extends to the thematically linked field of Marketing. His research on Advertising frequently links to adjacent areas such as Internal marketing.

Michael Thomas Ewing has included themes like Reliability, Multimedia, Applied psychology and Measure in his Scale study. His Value research is multidisciplinary, incorporating perspectives in Intermediary, Speculation and The Internet. The concepts of his Brand management study are interwoven with issues in Brand equity and Report card.

His most cited work include:

• Captivating company: dimensions of attractiveness in employer branding (526 citations)
• The Effects of the Social Structure of Digital Networks on Viral Marketing Performance (235 citations)
• How corporate reputation, quality, and value influence online loyalty (193 citations)

What are the main themes of his work throughout his whole career to date?

Marketing, Advertising, Public relations, Social psychology and Brand management are his primary areas of study. His research combines Public sector and Marketing. His study in the field of Advertising research is also linked to topics like Recall.

He undertakes multidisciplinary investigations into Social psychology and Salient in his work. As a part of the same scientific family, Michael Thomas Ewing mostly works in the field of Brand management, focusing on Brand equity and, on occasion, Brand awareness. His work in Marketing research is not limited to one particular discipline; it also encompasses Digital marketing.

He most often published in these fields:

• Marketing (51.85%)
• Advertising (24.87%)
• Public relations (14.81%)

What were the highlights of his more recent work (between 2012-2021)?

• Marketing (51.85%)
• Advertising (24.87%)
• Social psychology (12.17%)

In recent papers he was focusing on the following fields of study:

The scientist’s investigation covers issues in Marketing, Advertising, Social psychology, Customer retention and Applied psychology. His research in Marketing intersects with topics in Construct, Perspective and Key. His Advertising research incorporates elements of Empirical research, Agency and Organizational citizenship behavior.

Michael Thomas Ewing has researched Social psychology in several fields, including Value and Clinical psychology. His Customer retention research integrates issues from Incentive, Profitability index and Customer advocacy. His Brand management study which covers Presentation that intersects with Public relations.

Between 2012 and 2021, his most popular works were:

• Brand rivalry and community conflict (56 citations)
• Knowledge about sports-related concussion: is the message getting through to coaches and trainers? (54 citations)
• Concussion guidelines need to move from only expert content to also include implementation and dissemination strategies (45 citations)

In his most recent research, the most cited papers focused on:

• Marketing
• Social psychology
• Social science

Michael Thomas Ewing spends much of his time researching Marketing, Social psychology, Social marketing, Customer retention and Physical therapy. Michael Thomas Ewing performs integrative study on Marketing and Competitive disadvantage. The Social psychology study combines topics in areas such as Item bias, Rasch model and Compromise.

His work in the fields of Customer retention, such as Customer intelligence, overlaps with other areas such as Context and Potential impact. In his research on the topic of Advertising, Originality is strongly related with Organizational citizenship behavior. The study incorporates disciplines such as Marketing research, Brand extension and Target audience in addition to Survey data collection.