D-Index & Metrics Best Publications
Michael Thomas Ewing

Michael Thomas Ewing

D-Index & Metrics

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Business and Management D-index 47 Citations 9,801 123 World Ranking 457 National Ranking 22

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Social psychology
  • Social science

His scientific interests lie mostly in Marketing, Advertising, Scale, Value and Context. His Accounting research extends to the thematically linked field of Marketing. His research on Advertising frequently links to adjacent areas such as Internal marketing.

Michael Thomas Ewing has included themes like Reliability, Multimedia, Applied psychology and Measure in his Scale study. His Value research is multidisciplinary, incorporating perspectives in Intermediary, Speculation and The Internet. The concepts of his Brand management study are interwoven with issues in Brand equity and Report card.

His most cited work include:

  • Captivating company: dimensions of attractiveness in employer branding (526 citations)
  • The Effects of the Social Structure of Digital Networks on Viral Marketing Performance (235 citations)
  • How corporate reputation, quality, and value influence online loyalty (193 citations)

What are the main themes of his work throughout his whole career to date?

Marketing, Advertising, Public relations, Social psychology and Brand management are his primary areas of study. His research combines Public sector and Marketing. His study in the field of Advertising research is also linked to topics like Recall.

He undertakes multidisciplinary investigations into Social psychology and Salient in his work. As a part of the same scientific family, Michael Thomas Ewing mostly works in the field of Brand management, focusing on Brand equity and, on occasion, Brand awareness. His work in Marketing research is not limited to one particular discipline; it also encompasses Digital marketing.

He most often published in these fields:

  • Marketing (51.85%)
  • Advertising (24.87%)
  • Public relations (14.81%)

What were the highlights of his more recent work (between 2012-2021)?

  • Marketing (51.85%)
  • Advertising (24.87%)
  • Social psychology (12.17%)

In recent papers he was focusing on the following fields of study:

The scientist’s investigation covers issues in Marketing, Advertising, Social psychology, Customer retention and Applied psychology. His research in Marketing intersects with topics in Construct, Perspective and Key. His Advertising research incorporates elements of Empirical research, Agency and Organizational citizenship behavior.

Michael Thomas Ewing has researched Social psychology in several fields, including Value and Clinical psychology. His Customer retention research integrates issues from Incentive, Profitability index and Customer advocacy. His Brand management study which covers Presentation that intersects with Public relations.

Between 2012 and 2021, his most popular works were:

  • Brand rivalry and community conflict (56 citations)
  • Knowledge about sports-related concussion: is the message getting through to coaches and trainers? (54 citations)
  • Concussion guidelines need to move from only expert content to also include implementation and dissemination strategies (45 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Social psychology
  • Social science

Michael Thomas Ewing spends much of his time researching Marketing, Social psychology, Social marketing, Customer retention and Physical therapy. Michael Thomas Ewing performs integrative study on Marketing and Competitive disadvantage. The Social psychology study combines topics in areas such as Item bias, Rasch model and Compromise.

His work in the fields of Customer retention, such as Customer intelligence, overlaps with other areas such as Context and Potential impact. In his research on the topic of Advertising, Originality is strongly related with Organizational citizenship behavior. The study incorporates disciplines such as Marketing research, Brand extension and Target audience in addition to Survey data collection.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

Captivating company: dimensions of attractiveness in employer branding

Pierre R Berthon;Michael Thomas Ewing;Li Lian Hah.
International Journal of Advertising (2005)

1566 Citations

Employment branding in the knowledge economy

Michael Thomas Ewing;Leyland F Pitt;Nigel M de Bussy;Pierre R Berthon.
International Journal of Advertising (2002)

492 Citations

Brand management in small to medium-sized enterprises

Pierre R Berthon;Michael Thomas Ewing;Julie Napoli.
Journal of Small Business Management (2008)

399 Citations

How corporate reputation, quality, and value influence online loyalty

Albert Caruana;Michael Thomas Ewing.
Journal of Business Research (2010)

383 Citations

The Effects of the Social Structure of Digital Networks on Viral Marketing Performance

Mauro Bampo;Michael Thomas Ewing;Dineli R Mather;David Brunton Stewart.
Information Systems Research (2008)

348 Citations

Developing and validating a multidimensional nonprofit brand orientation scale

Michael Thomas Ewing;Julie Napoli.
Journal of Business Research (2005)

331 Citations

Potential Research Space in MIS: A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation

Pierre Berthon;Leyland Pitt;Michael Ewing;Christopher L. Carr.
Information Systems Research (2002)

313 Citations

Assessment of the three-column format SERVQUAL : an experimental approach

Albert Caruana;Michael T. Ewing;Balasubramanian Ramaseshan.
Journal of Business Research (2000)

308 Citations

An internal marketing approach to public sector management: The marketing and human resources interface

Michael T. Ewing;Albert Caruana.
International Journal of Public Sector Management (1999)

235 Citations

Aesthetic theory and logo design: examining consumer response to proportion across cultures

Narelle Pittard;Michael Thomas Ewing;Colin Peter Jevons.
International Marketing Review (2007)

203 Citations

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