His scientific interests lie mostly in Marketing, Advertising, Scale, Value and Context. His Accounting research extends to the thematically linked field of Marketing. His research on Advertising frequently links to adjacent areas such as Internal marketing.
Michael Thomas Ewing has included themes like Reliability, Multimedia, Applied psychology and Measure in his Scale study. His Value research is multidisciplinary, incorporating perspectives in Intermediary, Speculation and The Internet. The concepts of his Brand management study are interwoven with issues in Brand equity and Report card.
Marketing, Advertising, Public relations, Social psychology and Brand management are his primary areas of study. His research combines Public sector and Marketing. His study in the field of Advertising research is also linked to topics like Recall.
He undertakes multidisciplinary investigations into Social psychology and Salient in his work. As a part of the same scientific family, Michael Thomas Ewing mostly works in the field of Brand management, focusing on Brand equity and, on occasion, Brand awareness. His work in Marketing research is not limited to one particular discipline; it also encompasses Digital marketing.
The scientist’s investigation covers issues in Marketing, Advertising, Social psychology, Customer retention and Applied psychology. His research in Marketing intersects with topics in Construct, Perspective and Key. His Advertising research incorporates elements of Empirical research, Agency and Organizational citizenship behavior.
Michael Thomas Ewing has researched Social psychology in several fields, including Value and Clinical psychology. His Customer retention research integrates issues from Incentive, Profitability index and Customer advocacy. His Brand management study which covers Presentation that intersects with Public relations.
Michael Thomas Ewing spends much of his time researching Marketing, Social psychology, Social marketing, Customer retention and Physical therapy. Michael Thomas Ewing performs integrative study on Marketing and Competitive disadvantage. The Social psychology study combines topics in areas such as Item bias, Rasch model and Compromise.
His work in the fields of Customer retention, such as Customer intelligence, overlaps with other areas such as Context and Potential impact. In his research on the topic of Advertising, Originality is strongly related with Organizational citizenship behavior. The study incorporates disciplines such as Marketing research, Brand extension and Target audience in addition to Survey data collection.
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Captivating company: dimensions of attractiveness in employer branding
Pierre R Berthon;Michael Thomas Ewing;Li Lian Hah.
International Journal of Advertising (2005)
Employment branding in the knowledge economy
Michael Thomas Ewing;Leyland F Pitt;Nigel M de Bussy;Pierre R Berthon.
International Journal of Advertising (2002)
Brand management in small to medium-sized enterprises
Pierre R Berthon;Michael Thomas Ewing;Julie Napoli.
Journal of Small Business Management (2008)
How corporate reputation, quality, and value influence online loyalty
Albert Caruana;Michael Thomas Ewing.
Journal of Business Research (2010)
The Effects of the Social Structure of Digital Networks on Viral Marketing Performance
Mauro Bampo;Michael Thomas Ewing;Dineli R Mather;David Brunton Stewart.
Information Systems Research (2008)
Developing and validating a multidimensional nonprofit brand orientation scale
Michael Thomas Ewing;Julie Napoli.
Journal of Business Research (2005)
Potential Research Space in MIS: A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation
Pierre Berthon;Leyland Pitt;Michael Ewing;Christopher L. Carr.
Information Systems Research (2002)
Assessment of the three-column format SERVQUAL : an experimental approach
Albert Caruana;Michael T. Ewing;Balasubramanian Ramaseshan.
Journal of Business Research (2000)
An internal marketing approach to public sector management: The marketing and human resources interface
Michael T. Ewing;Albert Caruana.
International Journal of Public Sector Management (1999)
Aesthetic theory and logo design: examining consumer response to proportion across cultures
Narelle Pittard;Michael Thomas Ewing;Colin Peter Jevons.
International Marketing Review (2007)
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