2026 T.C. Melewar: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	61	505	470	75	65	286	14630

Research.com Recognitions

2024 - Research.com Business and Management in United Kingdom Leader Award
2023 - Research.com Business and Management in United Kingdom Leader Award

Overview

T.C. Melewar is affiliated with Middlesex University in the United Kingdom and has a research focus centered on business, management, and social sciences. Their scholarly work encompasses key subfields including marketing, sociology and political science, strategy and management, organizational behavior and human resource management, and sensory systems.

Their research topics predominantly cover the following areas:

Consumer Behavior in Brand Consumption and Identification
Digital Marketing and Social Media
Corporate Identity and Reputation
Customer Service Quality and Loyalty
Olfactory and Sensory Function Studies
Consumer Retail Behavior Studies
Media Influence and Health

T.C. Melewar has contributed to multiple publication venues, with frequent appearances in:

Qualitative Market Research An International Journal
Corporate Reputation Review
Journal of Business Research
International Journal of Management Reviews
Young Consumers Insight and Ideas for Responsible Marketers

Recent papers authored or coauthored by T.C. Melewar include:

"Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility" (2020, Journal of Business Research)
"An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction" (2020, International Journal of Management Reviews)
"Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia" (2020, Young Consumers Insight and Ideas for Responsible Marketers)
"Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach" (2020, Qualitative Market Research An International Journal)
"Making sense of sensory brand experience: Constructing an integrative framework for future research" (2021, International Journal of Management Reviews)

Among frequent coauthors collaborating with T.C. Melewar are:

Pantea Foroudi
Charles Dennis
Shahzeb Hussain
Zhongqi Jin
Constantinos-Vasilios Priporas

The scientist's work spans a total of 42 publications in Business, Management and Accounting, alongside 19 publications in Social Sciences. Their focus on consumer behavior, brand dynamics, and marketing strategies reflects a multidisciplinary approach integrating both qualitative and quantitative methodologies.

Best Publications

The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies

George Balabanis;Adamantios Diamantopoulos;Rene Dentiste Mueller;T. C. Melewar

1070
Citations
Defining the corporate identity construct

T C Melewar;Elizabeth Jenkins

647
Citations
Determinants of the corporate identity construct: a review of the literature

T.C. Melewar

585
Citations
The role of corporate identity in the higher education sector: A case study

T.C. Melewar;Sibel Akel

479
Citations
Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives

T.C. Melewar;Elif Karaosmanoglu

454
Citations
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Pantea Foroudi;T.C. Melewar;Suraksha Gupta

381
Citations
Constituents and consequences of smart customer experience in retailing

Sanjit Kumar Roy;Sanjit Kumar Roy;M S Balaji;Saalem Sadeque;Bang Nguyen

378
Citations
Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities

Marko Sarstedt;Marko Sarstedt;Petra Wilczynski;T.C. Melewar

352
Citations
Global corporate visual identity systems: using an extended marketing mix

T.C. Melewar;John Saunders

332
Citations
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability ☆

Bang Nguyen;Xiaoyu Yu;T.C. Melewar;Junsong Chen

328
Citations
Influence of innovation capability and customer experience on reputation and loyalty

Pantea Foroudi;Zhongqi Jin;Suraksha Gupta;T.C. Melewar

294
Citations
The importance of impulse purchasing behaviour in the international airport environment

Gerry Crawford;T. C. Melewar

274
Citations
The human values’ lenses of country of origin images

George Balabanis;Rene Mueller;T.C. Melewar

268
Citations
Corporate reputation and crisis management: the threat and manageability of anti-corporatism

Laura Tucker;T C Melewar

267
Citations
Using netnography research method to reveal the underlying dimensions of the customer/tourist experience

Ahmed Rageh;T.C. Melewar;Arch Woodside

262
Citations
Integrating identity, strategy and communications for trust, loyalty and commitment

T.C. Melewar;Pantea Foroudi;Suraksha Gupta;Philip J. Kitchen

237
Citations
The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review

Raza Ali;Richard Lynch;T.C. Melewar;Zhongqi Jin

234
Citations
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section

Jane Hemsley-Brown;T.C. Melewar;Bang Nguyen;Elizabeth J. Wilson

231
Citations
International Corporate Visual Identity: Standardization or Localization?

T. C. Melewar;John Saunders

231
Citations
Exploring the corporate image formation process

Mai An Tran;Bang Nguyen;T.C. Melewar;Jim Bodoh

229
Citations
Corporate identity: concept, components and contribution:

T. C. Melewar;Elif Karaosmanoglu;Douglas Paterson

228
Citations
Global corporate visual identity systems: Standardization, control and benefits

T.C. Melewar;John Saunders

218
Citations

Frequent Co-Authors

Bang Nguyen Oxford Brookes University

Pantea Foroudi Brunel University London

Charles Dennis Newcastle University

Suraksha Gupta University of the Arts London

Philip J. Kitchen ICN Business School

George Balabanis City, University of London

Marko Sarstedt Ludwig Maximilian University of Munich

Michael Bourlakis Cranfield University

John M.T. Balmer Brunel University London

Chanaka Jayawardhena University of Surrey

External Links

Personal website of T.C. Melewar Google Scholar page

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