H-Index & Metrics Best Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management D-index 45 Citations 9,073 164 World Ranking 529 National Ranking 29

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Social psychology
  • Advertising

Ian Phau focuses on Marketing, Advertising, Consumer behaviour, Brand awareness and Brand management. His research in Marketing intersects with topics in Collectivism and Mailing list. Ian Phau conducted interdisciplinary study in his works that combined Advertising and Counterfeit.

His biological study deals with issues like The Internet, which deal with fields such as Consumer choice and Value proposition. His Brand awareness study deals with Brand equity intersecting with Brand loyalty. His Brand management research incorporates elements of Brand image and Personality.

His most cited work include:

  • Consuming luxury brands: The relevance of the ‘Rarity Principle’ (379 citations)
  • Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands (272 citations)
  • Factors influencing the types of products and services purchased over the Internet (238 citations)

What are the main themes of his work throughout his whole career to date?

His primary scientific interests are in Advertising, Marketing, Social psychology, Consumer behaviour and Perception. In the field of Advertising, his study on Brand management, Brand extension and Brand awareness overlaps with subjects such as Counterfeit and Context. As a part of the same scientific family, Ian Phau mostly works in the field of Brand management, focusing on Brand equity and, on occasion, Brand loyalty.

Ian Phau performs multidisciplinary study in Counterfeit and Materialism in his work. He works mostly in the field of Marketing, limiting it down to topics relating to Value and, in certain cases, Gratification, as a part of the same area of interest. His Social psychology research is mostly focused on the topic Personality.

He most often published in these fields:

  • Advertising (57.19%)
  • Marketing (41.62%)
  • Social psychology (21.86%)

What were the highlights of his more recent work (between 2015-2021)?

  • Advertising (57.19%)
  • Marketing (41.62%)
  • Social psychology (21.86%)

In recent papers he was focusing on the following fields of study:

Ian Phau spends much of his time researching Advertising, Marketing, Social psychology, Perception and Wine. He studies Brand management, a branch of Advertising. His research combines Brand awareness and Brand management.

His research in Marketing focuses on subjects like Scarcity, which are connected to Customer relationship management. His biological study spans a wide range of topics, including Originality and Value. His Wine research includes elements of Market segmentation and Economy.

Between 2015 and 2021, his most popular works were:

  • Applying consumer-based brand equity in luxury hotel branding (63 citations)
  • Heritage Tourism in Singapore Chinatown: A Perceived Value Approach to Authenticity and Satisfaction (41 citations)
  • Luxury brand strategies and customer experiences: Contributions to theory and practice (39 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Social psychology
  • Advertising

Ian Phau mainly focuses on Advertising, Marketing, Social psychology, Value and Originality. Ian Phau has included themes like Construct and Product in his Advertising study. His Marketing research includes themes of Empirical research, Wine and Affect.

His Novelty study in the realm of Social psychology connects with subjects such as Negative relationship. The various areas that Ian Phau examines in his Value study include Services marketing, Existentialism and Perception. Ian Phau has researched Originality in several fields, including Interpersonal communication, Helpfulness, Service recovery, Service and Moderation.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

Consuming luxury brands: The relevance of the ‘Rarity Principle’

I Phau;G Prendergast.
Journal of Brand Management (2000)

750 Citations

Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands

Ian Phau;Min Teah.
Journal of Consumer Marketing (2009)

513 Citations

Factors influencing the types of products and services purchased over the Internet

Ian Phau;Sui Meng Poon.
Internet Research (2000)

465 Citations

Attitudes towards environmentally friendly products: the influence of ecoliteracy, interpersonal influence and value orientation

Isaac Cheah;Ian Phau.
Marketing Intelligence & Planning (2011)

341 Citations

Brand personality and consumer self-expression: Single or dual carriageway?

Ian Phau;Kong Cheen Lau.
Journal of Brand Management (2001)

317 Citations

Understanding consumer demand for non-deceptive pirated brands

Gerard Prendergast;Leung Hing Chuen;Ian Phau.
Marketing Intelligence & Planning (2002)

292 Citations

Profiling fashion innovators

Ian Phau;Chang‐Chin Lo.
Journal of Fashion Marketing and Management (2004)

254 Citations

Conceptualizing the country of origin of brand

Ian Phau;Gerard Prendergast.
Journal of Marketing Communications (2000)

253 Citations

Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution

Kong Cheen Lau;Ian Phau.
Psychology & Marketing (2007)

234 Citations

An investigation of the effects of environmental claims in promotional messages for clothing brands

Ian Phau;Denise Ong.
Marketing Intelligence & Planning (2007)

218 Citations

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