Ian Phau focuses on Marketing, Advertising, Consumer behaviour, Brand awareness and Brand management. His research in Marketing intersects with topics in Collectivism and Mailing list. Ian Phau conducted interdisciplinary study in his works that combined Advertising and Counterfeit.
His biological study deals with issues like The Internet, which deal with fields such as Consumer choice and Value proposition. His Brand awareness study deals with Brand equity intersecting with Brand loyalty. His Brand management research incorporates elements of Brand image and Personality.
His primary scientific interests are in Advertising, Marketing, Social psychology, Consumer behaviour and Perception. In the field of Advertising, his study on Brand management, Brand extension and Brand awareness overlaps with subjects such as Counterfeit and Context. As a part of the same scientific family, Ian Phau mostly works in the field of Brand management, focusing on Brand equity and, on occasion, Brand loyalty.
Ian Phau performs multidisciplinary study in Counterfeit and Materialism in his work. He works mostly in the field of Marketing, limiting it down to topics relating to Value and, in certain cases, Gratification, as a part of the same area of interest. His Social psychology research is mostly focused on the topic Personality.
Ian Phau spends much of his time researching Advertising, Marketing, Social psychology, Perception and Wine. He studies Brand management, a branch of Advertising. His research combines Brand awareness and Brand management.
His research in Marketing focuses on subjects like Scarcity, which are connected to Customer relationship management. His biological study spans a wide range of topics, including Originality and Value. His Wine research includes elements of Market segmentation and Economy.
Ian Phau mainly focuses on Advertising, Marketing, Social psychology, Value and Originality. Ian Phau has included themes like Construct and Product in his Advertising study. His Marketing research includes themes of Empirical research, Wine and Affect.
His Novelty study in the realm of Social psychology connects with subjects such as Negative relationship. The various areas that Ian Phau examines in his Value study include Services marketing, Existentialism and Perception. Ian Phau has researched Originality in several fields, including Interpersonal communication, Helpfulness, Service recovery, Service and Moderation.
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Consuming luxury brands: The relevance of the ‘Rarity Principle’
I Phau;G Prendergast.
Journal of Brand Management (2000)
Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands
Ian Phau;Min Teah.
Journal of Consumer Marketing (2009)
Factors influencing the types of products and services purchased over the Internet
Ian Phau;Sui Meng Poon.
Internet Research (2000)
Attitudes towards environmentally friendly products: the influence of ecoliteracy, interpersonal influence and value orientation
Isaac Cheah;Ian Phau.
Marketing Intelligence & Planning (2011)
Brand personality and consumer self-expression: Single or dual carriageway?
Ian Phau;Kong Cheen Lau.
Journal of Brand Management (2001)
Understanding consumer demand for non-deceptive pirated brands
Gerard Prendergast;Leung Hing Chuen;Ian Phau.
Marketing Intelligence & Planning (2002)
Profiling fashion innovators
Ian Phau;Chang‐Chin Lo.
Journal of Fashion Marketing and Management (2004)
Conceptualizing the country of origin of brand
Ian Phau;Gerard Prendergast.
Journal of Marketing Communications (2000)
Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution
Kong Cheen Lau;Ian Phau.
Psychology & Marketing (2007)
An investigation of the effects of environmental claims in promotional messages for clothing brands
Ian Phau;Denise Ong.
Marketing Intelligence & Planning (2007)
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