What is he best known for?
The fields of study Ian Phau is best known for:
- Marketing
- China
- Advertising
Ian Phau undertakes interdisciplinary study in the fields of Marketing and Consumer behaviour through his works.
Ian Phau conducts interdisciplinary study in the fields of Consumer behaviour and Marketing through his works.
In his works, Ian Phau performs multidisciplinary study on Advertising and Brand loyalty.
Ian Phau applies his multidisciplinary studies on Brand loyalty and Advertising in his research.
He merges many fields, such as Social psychology and Personality, in his writings.
In his works, he conducts interdisciplinary research on Personality and Social psychology.
His study ties his expertise on Creativity together with the subject of Law.
With his scientific publications, his incorporates both Creativity and Originality.
He combines topics linked to Law with his work on Originality.
His most cited work include:
- Consuming luxury brands: The relevance of the ‘Rarity Principle’ (447 citations)
- Devil wears (counterfeit) Prada: a study of antecedents and outcomes of attitudes towards counterfeits of luxury brands (309 citations)
- Factors influencing the types of products and services purchased over the Internet (253 citations)
What are the main themes of his work throughout his whole career to date
Brand management and Brand equity are all intertwined in Advertising research.
He integrates several fields in his works, including Brand management and Advertising.
Ian Phau combines Marketing and Consumer behaviour in his research.
His research on Social psychology often connects related topics like Originality.
In his works, he performs multidisciplinary study on Originality and Creativity.
His research ties Social psychology and Creativity together.
His studies link Value (mathematics) with Machine learning.
His Machine learning research extends to the thematically linked field of Value (mathematics).
As part of his studies on Archaeology, he frequently links adjacent subjects like Tourism.
Ian Phau most often published in these fields:
- Marketing (75.00%)
- Advertising (74.24%)
- Social psychology (48.48%)
What were the highlights of his more recent work (between 2020-2023)?
- Social psychology (66.67%)
- Advertising (44.44%)
- Virtual reality (22.22%)
In recent works Ian Phau was focusing on the following fields of study:
Many of his studies on Programming language involve topics that are commonly interrelated, such as Set (abstract data type) and Construct (python library).
Set (abstract data type) connects with themes related to Programming language in his study.
Social psychology and Applied psychology are two areas of study in which he engages in interdisciplinary research.
In his works, Ian Phau conducts interdisciplinary research on Applied psychology and Social psychology.
Ian Phau performs integrative study on Advertising and Consumer behaviour in his works.
While working in this field, he studies both Consumer behaviour and Marketing.
His research combines Brand relationship and Marketing.
His Brand management research extends to the thematically linked field of Brand relationship.
His work often combines Brand management and Advertising studies.
Between 2020 and 2023, his most popular works were:
- Brand love: Corroborating evidence across four continents (16 citations)
- Motivations of playing digital games: A review and research agenda (15 citations)
- Tourism as a dementia treatment based on positive psychology (14 citations)
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