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Gerard Prendergast

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 36 2058 1933 11 11 107 6929

Gerard Prendergast publications per year

The chart shows the history of publications by Gerard Prendergast between 1981 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Gerard Prendergast published across 45 years, from 1981 to 2025, averaging 2.7 papers a year. Output peaked at 10 publications in 2015. 2 of the 120 publications appeared in the last two years.

No. of publications
2 4 6 8 10
Bar chart. Horizontal axis: year, 1981 to 2025. Vertical axis: number of publications, 0 to 10. Peak 10 publications in 2015. 1981: 1 publication 1982: 0 publications 1983: 0 publications 1984: 0 publications 1985: 0 publications 1986: 0 publications 1987: 0 publications 1988: 0 publications 1989: 0 publications 1990: 2 publications 1991: 1 publication 1992: 1 publication 1993: 3 publications 1994: 3 publications 1995: 3 publications 1996: 5 publications 1997: 5 publications 1998: 2 publications 1999: 2 publications 2000: 4 publications 2001: 5 publications 2002: 4 publications 2003: 2 publications 2004: 1 publication 2005: 3 publications 2006: 4 publications 2007: 3 publications 2008: 5 publications 2009: 6 publications 2010: 8 publications 2011: 2 publications 2012: 3 publications 2013: 4 publications 2014: 8 publications 2015: 10 publications 2016: 5 publications 2017: 2 publications 2018: 2 publications 2019: 5 publications 2020: 1 publication 2021: 3 publications 2022: 0 publications 2023: 0 publications 2024: 1 publication 2025: 1 publication
1981 2025

120 publications in total across all disciplines

View publications per year as a table
Gerard Prendergast: publications per year, 1981 to 2025
Year Publications
1981 1
1982 0
1983 0
1984 0
1985 0
1986 0
1987 0
1988 0
1989 0
1990 2
1991 1
1992 1
1993 3
1994 3
1995 3
1996 5
1997 5
1998 2
1999 2
2000 4
2001 5
2002 4
2003 2
2004 1
2005 3
2006 4
2007 3
2008 5
2009 6
2010 8
2011 2
2012 3
2013 4
2014 8
2015 10
2016 5
2017 2
2018 2
2019 5
2020 1
2021 3
2022 0
2023 0
2024 1
2025 1
Total 120
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Gerard Prendergast publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Gerard Prendergast sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 105–109 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 107 publications — 32nd percentile

32% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113 107
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Gerard Prendergast D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Gerard Prendergast sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 36 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 36 D-Index — 34th percentile

34% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114 36
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Overview

Gerard Prendergast is affiliated with Ajman University of Science and Technology in the United Arab Emirates. Their research primarily spans the fields of Business, Management and Accounting, Social Sciences, and Decision Sciences, with specific contributions to subfields such as Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management, and Strategy and Management.

Their publication record includes a selection of recent papers that address various aspects of consumer behavior, marketing strategies, and organizational dynamics. Notable works include:

  • "The role of reciprocity and reputation in service relationships with arts organisations" (2021, Journal of Services Marketing)
  • "The Features and Effectiveness of Chinese Language Online Recommendations" (2020, Journal of International Consumer Marketing)
  • "Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals: Fundraising Strategies for For-profit and Nonprofit Organizations" (2025, Journal of Advertising Research)
  • "Marketing experts are always right...aren't they? Disentangling the effects of expertise and decision-making processes" (2024, Psychology and Marketing)

Prendergast's collaborative work includes frequent co-authorship with Giulio Toscani, Raine Ng, Man Kit Chang, Connie Li, and Shirley Y. Y. Cheng.

Their research topics cover a range of important areas including:

  • Consumer Behavior in Brand Consumption and Identification
  • Corporate Identity and Reputation
  • Customer Service Quality and Loyalty
  • Digital Marketing and Social Media
  • Technology Adoption and User Behaviour
  • Nonprofit Sector and Volunteering
  • Public Relations and Crisis Communication

Among the journals where Prendergast has published are the Journal of Services Marketing, Journal of International Consumer Marketing, Journal of Advertising Research, and Psychology and Marketing.

Best Publications

  • Consuming luxury brands: The relevance of the ‘Rarity Principle’

    I Phau;G Prendergast

  • Online word of mouth and consumer purchase intentions

    Gerard Paul Joseph Prendergast;David Ko;Siu Yin V. Yuen

  • Packaging, marketing, logistics and the environment: are there trade‐offs?

    Gerard Prendergast;Leyland Pitt

  • Materialism and Social Comparison among Adolescents

    Kara K W Chan;Gerard P Prendergast

  • Understanding consumer demand for non-deceptive pirated brands

    Gerard P Prendergast;Leung Hing Chuen;Ian Phau

  • Conceptualizing the country of origin of brand

    Ian Phau;Gerard P Prendergast

  • Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

    Gerard P Prendergast;Claire Wong

  • Buyers' perceptions of pirated products in China

    Wah Leung Cheung;Gerard P Prendergast

  • The interactive influence of country of origin of brand and product involvement on purchase intention

    Gerard P. Prendergast;Alex S.L. Tsang;Cherry N.W. Chan

  • Social comparison, imitation of celebrity models and materialism among Chinese youth

    Kara K W Chan;Gerard P Prendergast

  • The influence of trait affect and the five-factor personality model on impulse buying

    Edmund R. Thompson;Gerard P. Prendergast

  • Is a “star” worth a thousand words?: The interplay between product‐review texts and rating valences

    Alex S.L. Tsang;Gerard Prendergast

  • Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification

    Heidi M.K. Ngan;Gerard P. Prendergast;Alex S.L. Tsang

  • Profiling brand‐piracy‐prone consumers: an exploratory study in Hong Kong’s clothing industry

    Ian Phau;Gerard Prendergast;Leung Hing Chuen

  • Behavioural response to sales promotion tools: A Hong Kong study

    Yi Zheng Shi;Ka Man Cheung;Gerard P Prendergast

  • A Hong Kong study of advertising credibility

    Gerard P Prendergast;Po yan Liu;Derek T.Y. Poon

  • A new framework for evaluating sponsorship opportunities

    Derek T.Y. Poon;Gerard P Prendergast

  • Consumer adoption of self-service technologies in retail banking: Is expert opinion supported by consumer research?

    Norman E. Marr;Gerard P. Prendergast

  • A Hong Kong view of offensive advertising

    Gerard P Prendergast;Benny Ho;Ian Phau

  • Country‐of‐Origin Stereotyping: A Case Study in the New Zealand Motor Vehicle Industry

    Unknown

  • The influence of store image on store loyalty in Hong Kong’s quick service restaurant industry

    Gerard P Prendergast;Ho Wai Man

  • Generic products: who buys them and how do they perform relative to each other?

    Gerard P. Prendergast;Norman E. Marr

  • Communicating healthy eating to adolescents

    Kara K W Chan;Gerard P Prendergast;Alice Grønhøj;Tino Bech-Larsen

Frequent Co-Authors

Kara Chan
Kara Chan Hong Kong Baptist University
Ian Phau
Ian Phau Curtin University
Leyland Pitt
Leyland Pitt Simon Fraser University
Pierre Berthon
Pierre Berthon Bentley University

External Links

Google Scholar page

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