2026 Gerard Prendergast: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	36	2057	1932	11	11	107	6929

Overview

Gerard Prendergast is affiliated with Ajman University of Science and Technology in the United Arab Emirates. Their research primarily spans the fields of Business, Management and Accounting, Social Sciences, and Decision Sciences, with specific contributions to subfields such as Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management, and Strategy and Management.

Their publication record includes a selection of recent papers that address various aspects of consumer behavior, marketing strategies, and organizational dynamics. Notable works include:

"The role of reciprocity and reputation in service relationships with arts organisations" (2021, Journal of Services Marketing)
"The Features and Effectiveness of Chinese Language Online Recommendations" (2020, Journal of International Consumer Marketing)
"Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals: Fundraising Strategies for For-profit and Nonprofit Organizations" (2025, Journal of Advertising Research)
"Marketing experts are always right...aren't they? Disentangling the effects of expertise and decision-making processes" (2024, Psychology and Marketing)

Prendergast's collaborative work includes frequent co-authorship with Giulio Toscani, Raine Ng, Man Kit Chang, Connie Li, and Shirley Y. Y. Cheng.

Their research topics cover a range of important areas including:

Consumer Behavior in Brand Consumption and Identification
Corporate Identity and Reputation
Customer Service Quality and Loyalty
Digital Marketing and Social Media
Technology Adoption and User Behaviour
Nonprofit Sector and Volunteering
Public Relations and Crisis Communication

Among the journals where Prendergast has published are the Journal of Services Marketing, Journal of International Consumer Marketing, Journal of Advertising Research, and Psychology and Marketing.

Best Publications

Consuming luxury brands: The relevance of the ‘Rarity Principle’

I Phau;G Prendergast

933
Citations
Online word of mouth and consumer purchase intentions

Gerard Paul Joseph Prendergast;David Ko;Siu Yin V. Yuen

428
Citations
Packaging, marketing, logistics and the environment: are there trade‐offs?

Gerard Prendergast;Leyland Pitt

419
Citations
Materialism and Social Comparison among Adolescents

Kara K W Chan;Gerard P Prendergast

327
Citations
Understanding consumer demand for non-deceptive pirated brands

Gerard P Prendergast;Leung Hing Chuen;Ian Phau

320
Citations
Conceptualizing the country of origin of brand

Ian Phau;Gerard P Prendergast

283
Citations
Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

Gerard P Prendergast;Claire Wong

274
Citations
Buyers' perceptions of pirated products in China

Wah Leung Cheung;Gerard P Prendergast

225
Citations
The interactive influence of country of origin of brand and product involvement on purchase intention

Gerard P. Prendergast;Alex S.L. Tsang;Cherry N.W. Chan

210
Citations
Social comparison, imitation of celebrity models and materialism among Chinese youth

Kara K W Chan;Gerard P Prendergast

207
Citations
The influence of trait affect and the five-factor personality model on impulse buying

Edmund R. Thompson;Gerard P. Prendergast

181
Citations
Is a “star” worth a thousand words?: The interplay between product‐review texts and rating valences

Alex S.L. Tsang;Gerard Prendergast

169
Citations
Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification

Heidi M.K. Ngan;Gerard P. Prendergast;Alex S.L. Tsang

167
Citations
Profiling brand‐piracy‐prone consumers: an exploratory study in Hong Kong’s clothing industry

Ian Phau;Gerard Prendergast;Leung Hing Chuen

155
Citations
Behavioural response to sales promotion tools: A Hong Kong study

Yi Zheng Shi;Ka Man Cheung;Gerard P Prendergast

151
Citations
A Hong Kong study of advertising credibility

Gerard P Prendergast;Po yan Liu;Derek T.Y. Poon

139
Citations
A new framework for evaluating sponsorship opportunities

Derek T.Y. Poon;Gerard P Prendergast

131
Citations
Consumer adoption of self-service technologies in retail banking: Is expert opinion supported by consumer research?

Norman E. Marr;Gerard P. Prendergast

129
Citations
A Hong Kong view of offensive advertising

Gerard P Prendergast;Benny Ho;Ian Phau

119
Citations
Country‐of‐Origin Stereotyping: A Case Study in the New Zealand Motor Vehicle Industry

Unknown

110
Citations
The influence of store image on store loyalty in Hong Kong’s quick service restaurant industry

Gerard P Prendergast;Ho Wai Man

106
Citations
Generic products: who buys them and how do they perform relative to each other?

Gerard P. Prendergast;Norman E. Marr

97
Citations
Communicating healthy eating to adolescents

Kara K W Chan;Gerard P Prendergast;Alice Grønhøj;Tino Bech-Larsen

93
Citations

Frequent Co-Authors

Kara Chan Hong Kong Baptist University

Ian Phau Curtin University

Leyland Pitt Simon Fraser University

Pierre Berthon Bentley University

External Links

Google Scholar page

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