World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
36
Citations
6929
World Ranking
2058
National Ranking
11

Gerard Prendergast publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Gerard Prendergast sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 107 publications — 32nd percentile

32% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Gerard Prendergast D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Gerard Prendergast sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 36 D-Index — 34th percentile

34% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Gerard Prendergast is affiliated with Ajman University of Science and Technology in the United Arab Emirates. Their research primarily spans the fields of Business, Management and Accounting, Social Sciences, and Decision Sciences, with specific contributions to subfields such as Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Information Systems and Management, and Strategy and Management.

Their publication record includes a selection of recent papers that address various aspects of consumer behavior, marketing strategies, and organizational dynamics. Notable works include:

  • "The role of reciprocity and reputation in service relationships with arts organisations" (2021, Journal of Services Marketing)
  • "The Features and Effectiveness of Chinese Language Online Recommendations" (2020, Journal of International Consumer Marketing)
  • "Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals: Fundraising Strategies for For-profit and Nonprofit Organizations" (2025, Journal of Advertising Research)
  • "Marketing experts are always right...aren't they? Disentangling the effects of expertise and decision-making processes" (2024, Psychology and Marketing)

Prendergast's collaborative work includes frequent co-authorship with Giulio Toscani, Raine Ng, Man Kit Chang, Connie Li, and Shirley Y. Y. Cheng.

Their research topics cover a range of important areas including:

  • Consumer Behavior in Brand Consumption and Identification
  • Corporate Identity and Reputation
  • Customer Service Quality and Loyalty
  • Digital Marketing and Social Media
  • Technology Adoption and User Behaviour
  • Nonprofit Sector and Volunteering
  • Public Relations and Crisis Communication

Among the journals where Prendergast has published are the Journal of Services Marketing, Journal of International Consumer Marketing, Journal of Advertising Research, and Psychology and Marketing.

Best Publications

  • Consuming luxury brands: The relevance of the ‘Rarity Principle’

    I Phau;G Prendergast

  • Online word of mouth and consumer purchase intentions

    Gerard Paul Joseph Prendergast;David Ko;Siu Yin V. Yuen

  • Packaging, marketing, logistics and the environment: are there trade‐offs?

    Gerard Prendergast;Leyland Pitt

  • Materialism and Social Comparison among Adolescents

    Kara K W Chan;Gerard P Prendergast

  • Understanding consumer demand for non-deceptive pirated brands

    Gerard P Prendergast;Leung Hing Chuen;Ian Phau

  • Conceptualizing the country of origin of brand

    Ian Phau;Gerard P Prendergast

  • Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

    Gerard P Prendergast;Claire Wong

  • Buyers' perceptions of pirated products in China

    Wah Leung Cheung;Gerard P Prendergast

  • The interactive influence of country of origin of brand and product involvement on purchase intention

    Gerard P. Prendergast;Alex S.L. Tsang;Cherry N.W. Chan

  • Social comparison, imitation of celebrity models and materialism among Chinese youth

    Kara K W Chan;Gerard P Prendergast

  • The influence of trait affect and the five-factor personality model on impulse buying

    Edmund R. Thompson;Gerard P. Prendergast

  • Is a “star” worth a thousand words?: The interplay between product‐review texts and rating valences

    Alex S.L. Tsang;Gerard Prendergast

  • Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification

    Heidi M.K. Ngan;Gerard P. Prendergast;Alex S.L. Tsang

  • Profiling brand‐piracy‐prone consumers: an exploratory study in Hong Kong’s clothing industry

    Ian Phau;Gerard Prendergast;Leung Hing Chuen

  • Behavioural response to sales promotion tools: A Hong Kong study

    Yi Zheng Shi;Ka Man Cheung;Gerard P Prendergast

  • A Hong Kong study of advertising credibility

    Gerard P Prendergast;Po yan Liu;Derek T.Y. Poon

  • A new framework for evaluating sponsorship opportunities

    Derek T.Y. Poon;Gerard P Prendergast

  • Consumer adoption of self-service technologies in retail banking: Is expert opinion supported by consumer research?

    Norman E. Marr;Gerard P. Prendergast

  • A Hong Kong view of offensive advertising

    Gerard P Prendergast;Benny Ho;Ian Phau

  • Country‐of‐Origin Stereotyping: A Case Study in the New Zealand Motor Vehicle Industry

    Unknown

  • The influence of store image on store loyalty in Hong Kong’s quick service restaurant industry

    Gerard P Prendergast;Ho Wai Man

  • Generic products: who buys them and how do they perform relative to each other?

    Gerard P. Prendergast;Norman E. Marr

  • Communicating healthy eating to adolescents

    Kara K W Chan;Gerard P Prendergast;Alice Grønhøj;Tino Bech-Larsen

Frequent Co-Authors

Kara Chan
Kara Chan Hong Kong Baptist University
Ian Phau
Ian Phau Curtin University
Leyland Pitt
Leyland Pitt Simon Fraser University
Pierre Berthon
Pierre Berthon Bentley University

External Links

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