2026 Patrick De Pelsmacker: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	56	690	634	10	9	378	15412

Research.com Recognitions

2026 - Research.com Business and Management in Belgium Leader Award
2025 - Research.com Business and Management in Belgium Leader Award
2024 - Research.com Business and Management in Belgium Leader Award

Overview

Patrick De Pelsmacker is affiliated with the University of Antwerp in Belgium. Their research spans several main fields of study including Business, Management and Accounting with 30 publications, as well as Social Sciences with 28 publications. Within these broader areas, their subfields of focus include Marketing (24 publications), Sociology and Political Science (21 publications), Social Psychology (7 publications), Organizational Behavior and Human Resource Management (6 publications), and Literature and Literary Theory (4 publications).

Their work covers key topics such as Consumer Behavior in Brand Consumption and Identification (32 publications), Digital Marketing and Social Media (30 publications), Customer Service Quality and Loyalty (10 publications), Impact of Technology on Adolescents (6 publications), Technology Adoption and User Behaviour (6 publications), Media Influence and Health (6 publications), and Media, Gender, and Advertising (6 publications).

Patrick De Pelsmacker has published multiple recent papers, including:

What is wrong with advertising research and how can we fix it?, 2020, International Journal of Advertising
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention, 2021, Journal of Advertising
Managerial response strategies to eWOM: A framework and research agenda for webcare, 2023, Tourism Management
Do personality- and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium, 2020, Journal of Cleaner Production
Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis, 2020, Online Information Review

The scientist frequently collaborates with a range of co-authors, including Nathalie Dens (15 collaborations), Ingrid Moons (9 collaborations), Freya De Keyzer (8 collaborations), Cristián Buzeta (5 collaborations), and Ana Isabel Lopes (3 collaborations).

Patrick De Pelsmacker's publications are often featured in specific academic venues. The most frequent publication outlets include:

International Journal of Advertising (6 publications)
Journal of Cleaner Production (3 publications)
Zenodo (CERN European Organization for Nuclear Research) (3 publications)
Journal of Advertising (2 publications)
Journal of service management (2 publications)

Best Publications

Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee

Patrick De Pelsmacker;Liesbeth Driesen;Glenn Rayp

1937
Citations
Marketing Research with SPSS

Wim Janssens;Katrien Wijnen;Patrick De Pelsmacker;Patrick Van Kenhove

577
Citations
A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity and Quality of Information and of Product-specific Attitudes

Patrick De Pelsmacker;Wim Janssens

557
Citations
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity.

Patrick De Pelsmacker;Maggie Geuens;Pascal Anckaert

520
Citations
Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions

Nathalia Purnawirawan;Patrick De Pelsmacker;Patrick De Pelsmacker;Nathalie Dens

451
Citations
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior

Marie Hélène De Cannière;Patrick De Pelsmacker;Maggie Geuens;Maggie Geuens

426
Citations
Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers

Camilla Barbarossa;Patrick De Pelsmacker

424
Citations
Emotions as determinants of electric car usage intention

Ingrid Moons;Patrick De Pelsmacker

398
Citations
Marketing communications: a European perspective

Patrick De Pelsmacker;Maggie Geuens;Joeri Van den Bergh

389
Citations
A Meta-analytic Investigation of the Role of Valence in Online Reviews

Nathalia Purnawirawan;Martin Eisend;Patrick De Pelsmacker;Patrick De Pelsmacker;Nathalie Dens

372
Citations
Digital marketing strategies, online reviews and hotel performance

Patrick De Pelsmacker;Sophie van Tilburg;Christian Holthof

366
Citations
The Effect of Norms, Attitudes and Habits on Speeding Behavior: Scale Development and Model Building and Estimation

Patrick De Pelsmacker;Wim Janssens

329
Citations
Advergames: the impact of brand prominence and game repetition on brand responses

Veroline Cauberghe;Patrick De Pelsmacker

309
Citations
Consumer preferences for the marketing of ethically labelled coffee

Patrick De Pelsmacker;Wim Janssens;Ellen Sterckx;Caroline Mielants

308
Citations
Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength

Marie Hélène De Cannière;Patrick De Pelsmacker;Patrick De Pelsmacker;Maggie Geuens

272
Citations
Planning and Conducting Experimental Advertising Research and Questionnaire Design

Maggie Geuens;Patrick De Pelsmacker

256
Citations
Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites

Freya De Keyzer;Nathalie Dens;Patrick De Pelsmacker

249
Citations
Personal Values, Green Self-identity and Electric Car Adoption

Camilla Barbarossa;Patrick De Pelsmacker;Ingrid Moons

245
Citations
Fair-trade beliefs, attitudes and buying behaviour of Belgian consumers

Patrick De Pelsmacker;Wim Janssens;Ellen Sterckx;Caroline Mielants

238
Citations
Emotional advertising: Revisiting the Role of Product Category

Maggie Geuens;Maggie Geuens;Patrick De Pelsmacker;Patrick De Pelsmacker;Tineke Faseur;Tineke Faseur

222
Citations

Frequent Co-Authors

Maggie Geuens Ghent University

Peter Goos KU Leuven

Jan De Houwer Ghent University

Marc Jegers Vrije Universiteit Brussel

Michel Tuan Pham Columbia University

Karolien Poels University of Antwerp

Martin Eisend European University Viadrina

Philip J. Kitchen ICN Business School

Marylyn Carrigan Heriot-Watt University

External Links

Personal website of Patrick De Pelsmacker Google Scholar page

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