World's Best Scientists 2026 revealed!
Patrick De Pelsmacker

Patrick De Pelsmacker

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Business and Management
Belgium
2026

D-Index & Metrics

Business and Management

D-Index
56
Citations
15412
World Ranking
690
National Ranking
10

Patrick De Pelsmacker publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Patrick De Pelsmacker sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 378 publications — 95th percentile

95% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Patrick De Pelsmacker D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Patrick De Pelsmacker sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 56 D-Index — 78th percentile

78% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2026 - Research.com Business and Management in Belgium Leader Award
  • 2025 - Research.com Business and Management in Belgium Leader Award
  • 2024 - Research.com Business and Management in Belgium Leader Award

Overview

Patrick De Pelsmacker is affiliated with the University of Antwerp in Belgium. Their research spans several main fields of study including Business, Management and Accounting with 30 publications, as well as Social Sciences with 28 publications. Within these broader areas, their subfields of focus include Marketing (24 publications), Sociology and Political Science (21 publications), Social Psychology (7 publications), Organizational Behavior and Human Resource Management (6 publications), and Literature and Literary Theory (4 publications).

Their work covers key topics such as Consumer Behavior in Brand Consumption and Identification (32 publications), Digital Marketing and Social Media (30 publications), Customer Service Quality and Loyalty (10 publications), Impact of Technology on Adolescents (6 publications), Technology Adoption and User Behaviour (6 publications), Media Influence and Health (6 publications), and Media, Gender, and Advertising (6 publications).

Patrick De Pelsmacker has published multiple recent papers, including:

  • What is wrong with advertising research and how can we fix it?, 2020, International Journal of Advertising
  • How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention, 2021, Journal of Advertising
  • Managerial response strategies to eWOM: A framework and research agenda for webcare, 2023, Tourism Management
  • Do personality- and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium, 2020, Journal of Cleaner Production
  • Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis, 2020, Online Information Review

The scientist frequently collaborates with a range of co-authors, including Nathalie Dens (15 collaborations), Ingrid Moons (9 collaborations), Freya De Keyzer (8 collaborations), Cristián Buzeta (5 collaborations), and Ana Isabel Lopes (3 collaborations).

Patrick De Pelsmacker's publications are often featured in specific academic venues. The most frequent publication outlets include:

  • International Journal of Advertising (6 publications)
  • Journal of Cleaner Production (3 publications)
  • Zenodo (CERN European Organization for Nuclear Research) (3 publications)
  • Journal of Advertising (2 publications)
  • Journal of service management (2 publications)

Best Publications

  • Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee

    Patrick De Pelsmacker;Liesbeth Driesen;Glenn Rayp

  • Marketing Research with SPSS

    Wim Janssens;Katrien Wijnen;Patrick De Pelsmacker;Patrick Van Kenhove

  • A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity and Quality of Information and of Product-specific Attitudes

    Patrick De Pelsmacker;Wim Janssens

  • Media context and advertising effectiveness: The role of context appreciation and context/ad similarity.

    Patrick De Pelsmacker;Maggie Geuens;Pascal Anckaert

  • Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions

    Nathalia Purnawirawan;Patrick De Pelsmacker;Patrick De Pelsmacker;Nathalie Dens

  • Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior

    Marie Hélène De Cannière;Patrick De Pelsmacker;Maggie Geuens;Maggie Geuens

  • Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers

    Camilla Barbarossa;Patrick De Pelsmacker

  • Emotions as determinants of electric car usage intention

    Ingrid Moons;Patrick De Pelsmacker

  • Marketing communications: a European perspective

    Patrick De Pelsmacker;Maggie Geuens;Joeri Van den Bergh

  • A Meta-analytic Investigation of the Role of Valence in Online Reviews

    Nathalia Purnawirawan;Martin Eisend;Patrick De Pelsmacker;Patrick De Pelsmacker;Nathalie Dens

  • Digital marketing strategies, online reviews and hotel performance

    Patrick De Pelsmacker;Sophie van Tilburg;Christian Holthof

  • The Effect of Norms, Attitudes and Habits on Speeding Behavior: Scale Development and Model Building and Estimation

    Patrick De Pelsmacker;Wim Janssens

  • Advergames: the impact of brand prominence and game repetition on brand responses

    Veroline Cauberghe;Patrick De Pelsmacker

  • Consumer preferences for the marketing of ethically labelled coffee

    Patrick De Pelsmacker;Wim Janssens;Ellen Sterckx;Caroline Mielants

  • Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength

    Marie Hélène De Cannière;Patrick De Pelsmacker;Patrick De Pelsmacker;Maggie Geuens

  • Planning and Conducting Experimental Advertising Research and Questionnaire Design

    Maggie Geuens;Patrick De Pelsmacker

  • Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites

    Freya De Keyzer;Nathalie Dens;Patrick De Pelsmacker

  • Personal Values, Green Self-identity and Electric Car Adoption

    Camilla Barbarossa;Patrick De Pelsmacker;Ingrid Moons

  • Fair-trade beliefs, attitudes and buying behaviour of Belgian consumers

    Patrick De Pelsmacker;Wim Janssens;Ellen Sterckx;Caroline Mielants

  • Emotional advertising: Revisiting the Role of Product Category

    Maggie Geuens;Maggie Geuens;Patrick De Pelsmacker;Patrick De Pelsmacker;Tineke Faseur;Tineke Faseur

Frequent Co-Authors

Nathalie Dens
Nathalie Dens University of Antwerp
Maggie Geuens
Maggie Geuens Ghent University
Veroline Cauberghe
Veroline Cauberghe Ghent University
Peter Goos
Peter Goos KU Leuven
Liselot Hudders
Liselot Hudders Ghent University
Marc Jegers
Marc Jegers Vrije Universiteit Brussel
Jan De Houwer
Jan De Houwer Ghent University
Martin Eisend
Martin Eisend European University Viadrina
Karolien Poels
Karolien Poels University of Antwerp
Michel Tuan Pham
Michel Tuan Pham Columbia University

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