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Eva A. van Reijmersdal

Eva A. van Reijmersdal

D-Index & Metrics

Business and Management

D-Index
41
Citations
8272
World Ranking
1577
National Ranking
50

Overview

Eva A. van Reijmersdal is affiliated with the University of Amsterdam in the Netherlands. Their academic work primarily spans the fields of social sciences and business, management, and accounting, with a particular focus on subfields such as sociology and political science, marketing, literature and literary theory, human-computer interaction, and information systems and management.

Their research topics cover a range of areas including:

  • Digital marketing and social media
  • Consumer behavior in brand consumption and identification
  • Media influence and health
  • Impact of technology on adolescents
  • Technology adoption and user behaviour
  • Child development and digital technology
  • Digital communication and language

Eva A. van Reijmersdal has published extensively in a variety of academic journals. Frequent publication venues include:

  • Journal of Advertising
  • Journal of Business Research
  • Communications
  • Frontiers in Psychology
  • Journal of Interactive Advertising

Some of their recent papers include:

  • "Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses" (2020), published in Journal of Business Research
  • "Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship" (2020), published in Frontiers in Psychology
  • "A Meta-Analysis of the Effects of Disclosing Sponsored Content" (2020), published in Journal of Advertising
  • "Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence" (2020), published in Journal of Interactive Marketing
  • "Brands in virtual reality games: Affective processes within computer-mediated consumer experiences" (2020), published in Journal of Business Research

The scientist collaborates regularly with several co-authors, most frequently with:

  • Esther Rozendaal
  • Guda van Noort
  • Sophie C. Boerman
  • Zeph M. C. van Berlo
  • Edith G. Smit

Best Publications

  • Reconsidering Advertising Literacy as a Defense Against Advertising Effects

    Esther Rozendaal;Matthew A. Lapierre;Eva A. van Reijmersdal;Moniek Buijzen

  • Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience

    Guda van Noort;Hilde A.M. Voorveld;Eva A. van Reijmersdal

  • Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses

    Sophie C. Boerman;Eva A. van Reijmersdal;Peter C. Neijens

  • Effects of online advertising format and persuasion knowledge on audience reactions

    Karolina Tutaj;Eva A. van Reijmersdal

  • Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content

    Moniek Buijzen;Eva A. Van Reijmersdal;Laura H. Owen

  • Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames

    Eva A. van Reijmersdal;Esther Rozendaal;Moniek Buijzen

  • Effects of Disclosing Sponsored Content in Blogs How the Use of Resistance Strategies Mediates Effects on Persuasion

    Eva A. van Reijmersdal;Marieke L. Fransen;Guda van Noort;Suzanna J. Opree

  • Effects of television brand placement on brand image

    Eva A. van Reijmersdal;Peter C. Neijens;Edith G. Smit

  • Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations

    Sophie C. Boerman;Eva A. van Reijmersdal;Peter C. Neijens

  • Brand placement prominence: Good for memory! Bad for attitudes?

    Eva van Reijmersdal

  • Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses

    Anne R. Smink;Eva A. van Reijmersdal;Guda van Noort;Peter C. Neijens

  • A new branch of advertising: reviewing factors that influence reactions to product placement

    E.A. van Reijmersdal;P.C. Neijens;E.G. Smit

  • Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs

    Sophie C. Boerman;Eva A. van Reijmersdal;Peter C. Neijens

  • Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure

    Anne R. Smink;Sanne Frowijn;Eva A. van Reijmersdal;Guda van Noort

  • The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns

    Verena M. Wottrich;Eva A. van Reijmersdal;Edith G. Smit

  • Readers' Reactions to Mixtures of Advertising and Editorial Content in Magazines

    M A Eva van Reijmersdal;Peter Neijens;Edith Smit

  • Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship.

    Sophie C. Boerman;Eva A. van Reijmersdal

  • The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses

    Eva A. van Reijmersdal;Jeroen Jansz;Oscar Peters;Guda van Noort

  • How media factors affect audience responses to brand placement

    E. van Reijmersdal;E. Smit;P. Neijens

  • Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism

    Unknown

  • Children’s Advertising Exposure, Advertised Product Desire, and Materialism A Longitudinal Study

    Suzanna J. Opree;Moniek Buijzen;Eva A. van Reijmersdal;Patti M. Valkenburg

  • Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge

    E.A. van Reijmersdal;N. Lammers;E. Rozendaal;M.A. Buijzen

Frequent Co-Authors

Moniek Buijzen
Moniek Buijzen Erasmus University Rotterdam
Peter Neijens
Peter Neijens University of Amsterdam
Edith G. Smit
Edith G. Smit University of Amsterdam
Patti M. Valkenburg
Patti M. Valkenburg University of Amsterdam
Karolien Poels
Karolien Poels University of Antwerp
Martin Eisend
Martin Eisend European University Viadrina
Rik Crutzen
Rik Crutzen Maastricht University

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