What is she best known for?
The fields of study she is best known for:
- Advertising
- Social psychology
- The Internet
The scientist’s investigation covers issues in Advertising, Marketing, Social psychology, Native advertising and Value.
Her work on Point as part of general Advertising research is frequently linked to Spillover effect, bridging the gap between disciplines.
Her studies in Marketing integrate themes in fields like Product placement and Modality.
Her work on Feeling, Congruence and Popularity as part of her general Social psychology study is frequently connected to Survey research and Real life setting, thereby bridging the divide between different branches of science.
Her Value research overlaps with other disciplines such as Brand relationship, Privacy protection, Brand relationship quality, Personality and Quality.
Her biological study spans a wide range of topics, including Brand names, Social media, Internet privacy and Instant messaging.
Her most cited work include:
- Introducing COBRAs: exploring motivations for brand-related social media use (576 citations)
- Brand relationship quality and its value for personal contact. (151 citations)
- The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting (144 citations)
What are the main themes of her work throughout her whole career to date?
Her main research concerns Advertising, Social psychology, Marketing, Internet privacy and Persuasion.
Her Advertising research includes elements of Social media and Public relations.
Her Social media research incorporates themes from Internet users and Consumer behaviour.
Her work in Social psychology covers topics such as Recall which are related to areas like Health literacy.
Her research integrates issues of Native advertising and Process in her study of Marketing.
Her Brand management study combines topics from a wide range of disciplines, such as Brand awareness and Brand equity.
She most often published in these fields:
- Advertising (56.21%)
- Social psychology (18.95%)
- Marketing (18.95%)
What were the highlights of her more recent work (between 2016-2021)?
- Advertising (56.21%)
- Social psychology (18.95%)
- Internet privacy (7.84%)
In recent papers she was focusing on the following fields of study:
Her primary scientific interests are in Advertising, Social psychology, Internet privacy, Affect and Persuasion.
She conducts interdisciplinary study in the fields of Advertising and Practical implications through her research.
The various areas that she examines in her Social psychology study include Entertainment education and Cognitive psychology.
In her research on the topic of Cognitive psychology, Packaging and labeling and Quality is strongly related with Consistency theory.
Her Internet privacy research is multidisciplinary, relying on both Health information, Personally identifiable information, Data collection and Mobile apps.
Edith G. Smit interconnects Service, World Wide Web, Framing, Prosocial behavior and Health communication in the investigation of issues within Persuasion.
Between 2016 and 2021, her most popular works were:
- The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns (40 citations)
- The Battle of the Screens: Unraveling Attention Allocation and Memory Effects When Multiscreening (28 citations)
- Media generations and their advertising attitudes and avoidance: A six-country comparison (27 citations)
In her most recent research, the most cited papers focused on:
- Social psychology
- The Internet
- Advertising
Affect, Advertising, Social psychology, Media use and Cognitive psychology are her primary areas of study.
Her work on Advertising is being expanded to include thematically relevant topics such as Social media.
Edith G. Smit has included themes like Brand equity, Brand awareness and Brand management in her Social media study.
Her study in Social psychology is interdisciplinary in nature, drawing from both Human multitasking and Visual attention.
Her Media use research incorporates elements of Point and Newspaper.
Her biological study deals with issues like Quality, which deal with fields such as Packaging and labeling.
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