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Social Sciences and Humanities

D-Index
47
Citations
10111
World Ranking
3370
National Ranking
141

Overview

Edith G. Smit is affiliated with the University of Amsterdam in the Netherlands and works primarily within the social sciences, with a strong focus on business, management, accounting, and psychology. Their research spans multiple subfields including sociology and political science, marketing, applied psychology, communication, and clinical psychology.

Smit's recent scholarly contributions include research on chatbot persuasion, virtual reality in consumer experiences, privacy behaviors, and the modalities of virtual assistant interactions. Notable papers are:

  • "I Am Here to Assist You Today": The Role of Entity, Interactivity and Experiential Perceptions in Chatbot Persuasion (2020, Journal of Broadcasting & Electronic Media)
  • Brands in virtual reality games: Affective processes within computer-mediated consumer experiences (2020, Journal of Business Research)
  • No to cookies: Empowering impact of technical and legal knowledge on rejecting tracking cookies (2021, Computers in Human Behavior)
  • Is voice really persuasive? The influence of modality in virtual assistant interactions and two alternative explanations (2022, Internet Research)
  • Advertising and privacy: an overview of past research and a research agenda (2022, International Journal of Advertising)

They have contributed to multiple publication venues, with a recurring presence in the Journal of Broadcasting & Electronic Media, BMC Medicine, and Media Psychology, reflecting a multidisciplinary approach combining media studies, health, and social science perspectives.

Their research topics intersect with:

  • Digital Marketing and Social Media
  • Privacy, Security, and Data Protection
  • Behavioral Health and Interventions
  • Media Influence and Health
  • AI in Service Interactions
  • Consumer Behavior in Brand Consumption and Identification
  • Mobile Health and mHealth Applications

Frequent collaborators include Guda van Noort, Carolin Ischen, Anne L. Vos, Gert-Jan de Bruijn, and Michel Klein, with multiple joint publications across different thematic areas.

Best Publications

  • Introducing COBRAs: exploring motivations for brand-related social media use

    Daniël G. Muntinga;Marjolein Moorman;Edith G. Smit

  • Brand relationship quality and its value for personal contact.

    Edith Smit;Fred Bronner;Maarten Tolboom

  • A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

    Marieke L. Fransen;Peeter W.J. Verlegh;Amna Kirmani;Edith G. Smit

  • The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting

    Marjolein Moorman;Peter C. Neijens;Edith G. Smit

  • The Effectiveness of Health Animations in Audiences With Different Health Literacy Levels: An Experimental Study

    Corine S. Meppelink;Julia C. M. van Weert;Carola J. Haven;Edith G. Smit

  • Effects of television brand placement on brand image

    Eva A. van Reijmersdal;Peter C. Neijens;Edith G. Smit

  • Understanding online behavioural advertising

    Edith G. Smit;Guda Van Noort;Hilde A.M. Voorveld

  • A new branch of advertising: reviewing factors that influence reactions to product placement

    E.A. van Reijmersdal;P.C. Neijens;E.G. Smit

  • Strategies and motives for resistance to persuasion: an integrative framework.

    Marieke L. Fransen;Edith G. Smit;Peeter W. J. Verlegh

  • "I was Right about Vaccination": Confirmation Bias and Health Literacy in Online Health Information Seeking.

    Corine S Meppelink;Edith G Smit;Marieke L Fransen;Nicola Diviani

  • Under-vaccinated groups in Europe and their beliefs, attitudes and reasons for non-vaccination; two systematic reviews

    N. Fournet;L. Mollema;W. L. Ruijs;I A. Harmsen

  • Effects of Advertising Likeability: A 10-Year Perspective

    Edith G. Smit;Lex van Meurs;Peter C. Neijens

  • Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

    Stefan F. Bernritter;Peeter W.J. Verlegh;Edith G. Smit

  • The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns

    Verena M. Wottrich;Eva A. van Reijmersdal;Edith G. Smit

  • Readers' Reactions to Mixtures of Advertising and Editorial Content in Magazines

    M A Eva van Reijmersdal;Peter Neijens;Edith Smit

  • How media factors affect audience responses to brand placement

    E. van Reijmersdal;E. Smit;P. Neijens

  • Effects of eHealth Interventions on Medication Adherence: A Systematic Review of the Literature

    Annemiek J Linn;Marcia Vervloet;Liset van Dijk;Edith G Smit

  • Opening the black box: Understanding cross-media effects

    Hilde A.M. Voorveld;Peter C. Neijens;Edith G. Smit

  • The relation between actual and perceived interactivity: what makes the websites of top global brands truly interactive?

    Hilde A. M. Voorveld;Peter C. Neijens;Edith G. Smit

  • It Is All in the Name: A Study of Consumers' Responses to Personalized Communication

    Ewa Maslowska;Edith G. Smit;Bas van den Putte

  • Today's practice of brand placement and the industry behind it

    E. Smit;E. van Reijmersdal;P. Neijens

Frequent Co-Authors

Peter Neijens
Peter Neijens University of Amsterdam
Julia C.M. van Weert
Julia C.M. van Weert University of Amsterdam

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