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D-Index & Metrics

Social Sciences and Humanities

D-Index
41
Citations
15525
World Ranking
4871
National Ranking
2312

Matthew S. Eastin publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Matthew S. Eastin sits on this spectrum.

44–53 publications: 28 scientists 54–63 publications: 61 scientists 64–73 publications: 161 scientists 74–83 publications: 225 scientists 84–93 publications: 301 scientists 94–103 publications: 390 scientists 104–113 publications: 406 scientists 114–123 publications: 474 scientists 124–133 publications: 453 scientists 134–143 publications: 434 scientists 144–153 publications: 407 scientists 154–163 publications: 411 scientists 164–173 publications: 391 scientists 174–183 publications: 313 scientists 184–193 publications: 319 scientists 194–203 publications: 304 scientists 204–213 publications: 285 scientists 214–223 publications: 246 scientists 224–233 publications: 213 scientists 234–243 publications: 170 scientists 244–253 publications: 167 scientists 254–263 publications: 162 scientists 264–273 publications: 138 scientists 274–283 publications: 138 scientists 284–293 publications: 113 scientists 294–303 publications: 106 scientists 304–313 publications: 95 scientists 314–323 publications: 101 scientists 324–333 publications: 81 scientists 334–343 publications: 69 scientists 344–353 publications: 56 scientists 354–363 publications: 36 scientists 364–373 publications: 42 scientists 374–383 publications: 41 scientists 384–393 publications: 44 scientists 394–403 publications: 27 scientists 404–413 publications: 30 scientists 414–423 publications: 20 scientists 424–433 publications: 29 scientists 434–443 publications: 29 scientists 444–453 publications: 25 scientists 454–463 publications: 19 scientists 464–473 publications: 21 scientists 474–483 publications: 11 scientists 484–493 publications: 17 scientists 494–503 publications: 7 scientists 504–513 publications: 6 scientists 514–523 publications: 12 scientists 524–533 publications: 10 scientists 534–543 publications: 7 scientists 544–553 publications: 6 scientists 554–563 publications: 12 scientists 564–569 publications: 8 scientists 570+ publications: 100 scientists
44 publications 570+

This scientist: 81 publications — 5th percentile

5% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

Matthew S. Eastin D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Matthew S. Eastin sits on this spectrum.

30 D-Index: 177 scientists 31 D-Index: 210 scientists 32 D-Index: 222 scientists 33 D-Index: 188 scientists 34 D-Index: 181 scientists 35 D-Index: 243 scientists 36 D-Index: 261 scientists 37 D-Index: 272 scientists 38 D-Index: 278 scientists 39 D-Index: 300 scientists 40 D-Index: 297 scientists 41 D-Index: 308 scientists 42 D-Index: 313 scientists 43 D-Index: 300 scientists 44 D-Index: 269 scientists 45 D-Index: 260 scientists 46 D-Index: 228 scientists 47 D-Index: 251 scientists 48 D-Index: 203 scientists 49 D-Index: 186 scientists 50 D-Index: 187 scientists 51 D-Index: 166 scientists 52 D-Index: 138 scientists 53 D-Index: 141 scientists 54 D-Index: 131 scientists 55 D-Index: 137 scientists 56 D-Index: 109 scientists 57 D-Index: 129 scientists 58 D-Index: 95 scientists 59 D-Index: 105 scientists 60 D-Index: 106 scientists 61 D-Index: 86 scientists 62 D-Index: 94 scientists 63 D-Index: 77 scientists 64 D-Index: 79 scientists 65 D-Index: 59 scientists 66 D-Index: 68 scientists 67 D-Index: 51 scientists 68 D-Index: 49 scientists 69 D-Index: 40 scientists 70 D-Index: 43 scientists 71 D-Index: 40 scientists 72 D-Index: 50 scientists 73 D-Index: 46 scientists 74 D-Index: 43 scientists 75 D-Index: 45 scientists 76 D-Index: 45 scientists 77 D-Index: 30 scientists 78 D-Index: 25 scientists 79 D-Index: 31 scientists 80 D-Index: 29 scientists 81 D-Index: 18 scientists 82 D-Index: 21 scientists 83 D-Index: 26 scientists 84 D-Index: 15 scientists 85 D-Index: 15 scientists 86 D-Index: 19 scientists 87 D-Index: 19 scientists 88 D-Index: 12 scientists 89 D-Index: 7 scientists 90 D-Index: 19 scientists 91 D-Index: 20 scientists 92 D-Index: 13 scientists 93 D-Index: 9 scientists 94 D-Index: 13 scientists 95 D-Index: 8 scientists 96 D-Index: 7 scientists 97 D-Index: 6 scientists 98 D-Index: 6 scientists 99 D-Index: 6 scientists 100+ D-Index: 97 scientists
30 D-Index 100+

This scientist: 41 D-Index — 38th percentile

38% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

Overview

Matthew S. Eastin is affiliated with The University of Texas at Austin in the United States. Their research mainly spans the social sciences, with a primary focus on sociology and political science, literature and literary theory, artificial intelligence, marketing, and social psychology.

Their work concentrates on several prominent topics, including digital marketing and social media, media influence and health, artificial intelligence in service interactions, consumer behavior in brand consumption and identification, the impact of technology on adolescents, technology adoption and user behaviour, and issues around privacy, security, and data protection.

Eastin has published extensively in a variety of frequently appearing academic venues. These include:

  • Journal of Interactive Advertising
  • Journal of Research in Interactive Marketing
  • Cyberpsychology Behavior and Social Networking
  • International Journal of Advertising
  • Computers in Human Behavior

Among their recent papers are:

  • "Perceived authenticity of social media influencers: scale development and validation," published in 2021 in the Journal of Research in Interactive Marketing
  • "Why are consumers following social media influencers on Instagram? Exploration of consumers' motives for following influencers and the role of materialism," published in 2021 in the International Journal of Advertising
  • "I Like What She's #Endorsing: The Impact of Female Social Media Influencers' Perceived Sincerity, Consumer Envy, and Product Type," published in 2020 in the Journal of Interactive Advertising
  • "Virtual humans as social actors: Investigating user perceptions of virtual humans' emotional expression on social media," published in 2024 in Computers in Human Behavior
  • "The "Mixed" Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness," published in 2023 in the Journal of Interactive Advertising

Eastin's frequent collaborators include:

  • Jeongmin Ham
  • Sitan Li
  • Eunjoo Jin
  • Jung Ah Lee
  • Laura F. Bright

Best Publications

  • Internet Self-Efficacy and the Psychology of the Digital Divide

    Matthew S. Eastin;Robert LaRose

  • A Social Cognitive Theory of Internet Uses and Gratifications: Toward a New Model of Media Attendance

    Robert LaRose;Matthew S. Eastin

  • Exploring Consumer Motivations for Creating User-Generated Content

    Terry Daugherty;Matthew S. Eastin;Laura Bright

  • Unregulated Internet Usage: Addiction, Habit, or Deficient Self-Regulation?

    Robert LaRose;Carolyn A. Lin;Matthew S. Eastin

  • Understanding Internet usage: a social-cognitive approach to uses and gratifications

    Robert LaRose;Dana Mastro;Matthew S. Eastin

  • Internet Gratifications and Internet Addiction: On the Uses and Abuses of New Media

    Indeok Song;Robert Larose;Matthew S. Eastin;Carolyn A. Lin

  • Diffusion of e-commerce: an analysis of the adoption of four e-commerce activities

    Matthew S. Eastin

  • Portrayals of Overweight and Obese Individuals on Commercial Television

    Bradley S. Greenberg;Matthew Eastin;Linda Hofschire;Ken Lachlan

  • Credibility assessments of online health information: The effects of source expertise and knowledge of content

    Matthew S. Eastin

  • Parenting the Internet

    Matthew S. Eastin;Bradley S. Greenberg;Linda Hofschire

  • Reformulating the Internet paradox: Social cognitive explanations of Internet use and depression.

    Robert LaRose;Matthew S. Eastin;Jennifer Gregg

  • Wearable fitness technology

    Abbey Lunney;Nicole R. Cunningham;Matthew S. Eastin

  • Is Online Buying out of Control? Electronic Commerce and Consumer Self-Regulation

    Robert LaRose;Matthew S. Eastin

  • Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process

    Sojung Kim;Matthew S Eastin

  • Video Game Violence and the Female Game Player: Self‐ and Opponent Gender Effects on Presence and Aggressive Thoughts

    Matthew S. Eastin

  • Worried and wired: effects of health anxiety on information-seeking and health care utilization behaviors.

    Matthew S. Eastin;Natalie M. Guinsler

  • Perceived authenticity of social media influencers: scale development and validation

    Jung Ah Lee;Matthew S. Eastin

  • Television's role in the culture of violence toward women: A study of television viewing and the cultivation of rape myth acceptance in the United States.

    Lee Ann Kahlor;Matthew S. Eastin

  • Alt.support: modeling social support online

    Matthew S. Eastin;Robert LaRose

  • Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

    Jung Ah Lee;Sabitha Sudarshan;Sabitha Sudarshan;Kristen L. Sussman;Kristen L. Sussman;Laura F. Bright;Laura F. Bright

  • Violent Virtual Video Games and Hostile Thoughts

    Ron Tamborini;Matthew S. Eastin;Paul Skalski;Kenneth Lachlan

  • Audiographic Telecourses for the Web: an Experiment

    Robert LaRose;Jennifer L. Gregg;Matthew S. Eastin

Frequent Co-Authors

Robert LaRose
Robert LaRose Michigan State University
Bradley S. Greenberg
Bradley S. Greenberg Michigan State University
Kenneth A. Lachlan
Kenneth A. Lachlan University of Connecticut
Ron Tamborini
Ron Tamborini Michigan State University
Carolyn A. Lin
Carolyn A. Lin University of Connecticut
Kelly D. Brownell
Kelly D. Brownell Duke University
Amy I. Nathanson
Amy I. Nathanson The Ohio State University
Silvia Knobloch-Westerwick
Silvia Knobloch-Westerwick The Ohio State University
Gary L. Kreps
Gary L. Kreps George Mason University

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