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Social Sciences and Humanities

D-Index
41
Citations
15525
World Ranking
4872
National Ranking
2312

Overview

Matthew S. Eastin is affiliated with The University of Texas at Austin in the United States. Their research mainly spans the social sciences, with a primary focus on sociology and political science, literature and literary theory, artificial intelligence, marketing, and social psychology.

Their work concentrates on several prominent topics, including digital marketing and social media, media influence and health, artificial intelligence in service interactions, consumer behavior in brand consumption and identification, the impact of technology on adolescents, technology adoption and user behaviour, and issues around privacy, security, and data protection.

Eastin has published extensively in a variety of frequently appearing academic venues. These include:

  • Journal of Interactive Advertising
  • Journal of Research in Interactive Marketing
  • Cyberpsychology Behavior and Social Networking
  • International Journal of Advertising
  • Computers in Human Behavior

Among their recent papers are:

  • "Perceived authenticity of social media influencers: scale development and validation," published in 2021 in the Journal of Research in Interactive Marketing
  • "Why are consumers following social media influencers on Instagram? Exploration of consumers' motives for following influencers and the role of materialism," published in 2021 in the International Journal of Advertising
  • "I Like What She's #Endorsing: The Impact of Female Social Media Influencers' Perceived Sincerity, Consumer Envy, and Product Type," published in 2020 in the Journal of Interactive Advertising
  • "Virtual humans as social actors: Investigating user perceptions of virtual humans' emotional expression on social media," published in 2024 in Computers in Human Behavior
  • "The "Mixed" Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness," published in 2023 in the Journal of Interactive Advertising

Eastin's frequent collaborators include:

  • Jeongmin Ham
  • Sitan Li
  • Eunjoo Jin
  • Jung Ah Lee
  • Laura F. Bright

Best Publications

  • Internet Self-Efficacy and the Psychology of the Digital Divide

    Matthew S. Eastin;Robert LaRose

  • A Social Cognitive Theory of Internet Uses and Gratifications: Toward a New Model of Media Attendance

    Robert LaRose;Matthew S. Eastin

  • Exploring Consumer Motivations for Creating User-Generated Content

    Terry Daugherty;Matthew S. Eastin;Laura Bright

  • Unregulated Internet Usage: Addiction, Habit, or Deficient Self-Regulation?

    Robert LaRose;Carolyn A. Lin;Matthew S. Eastin

  • Understanding Internet usage: a social-cognitive approach to uses and gratifications

    Robert LaRose;Dana Mastro;Matthew S. Eastin

  • Internet Gratifications and Internet Addiction: On the Uses and Abuses of New Media

    Indeok Song;Robert Larose;Matthew S. Eastin;Carolyn A. Lin

  • Diffusion of e-commerce: an analysis of the adoption of four e-commerce activities

    Matthew S. Eastin

  • Portrayals of Overweight and Obese Individuals on Commercial Television

    Bradley S. Greenberg;Matthew Eastin;Linda Hofschire;Ken Lachlan

  • Credibility assessments of online health information: The effects of source expertise and knowledge of content

    Matthew S. Eastin

  • Parenting the Internet

    Matthew S. Eastin;Bradley S. Greenberg;Linda Hofschire

  • Reformulating the Internet paradox: Social cognitive explanations of Internet use and depression.

    Robert LaRose;Matthew S. Eastin;Jennifer Gregg

  • Wearable fitness technology

    Abbey Lunney;Nicole R. Cunningham;Matthew S. Eastin

  • Is Online Buying out of Control? Electronic Commerce and Consumer Self-Regulation

    Robert LaRose;Matthew S. Eastin

  • Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process

    Sojung Kim;Matthew S Eastin

  • Video Game Violence and the Female Game Player: Self‐ and Opponent Gender Effects on Presence and Aggressive Thoughts

    Matthew S. Eastin

  • Worried and wired: effects of health anxiety on information-seeking and health care utilization behaviors.

    Matthew S. Eastin;Natalie M. Guinsler

  • Perceived authenticity of social media influencers: scale development and validation

    Jung Ah Lee;Matthew S. Eastin

  • Television's role in the culture of violence toward women: A study of television viewing and the cultivation of rape myth acceptance in the United States.

    Lee Ann Kahlor;Matthew S. Eastin

  • Alt.support: modeling social support online

    Matthew S. Eastin;Robert LaRose

  • Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

    Jung Ah Lee;Sabitha Sudarshan;Sabitha Sudarshan;Kristen L. Sussman;Kristen L. Sussman;Laura F. Bright;Laura F. Bright

  • Violent Virtual Video Games and Hostile Thoughts

    Ron Tamborini;Matthew S. Eastin;Paul Skalski;Kenneth Lachlan

  • Audiographic Telecourses for the Web: an Experiment

    Robert LaRose;Jennifer L. Gregg;Matthew S. Eastin

Frequent Co-Authors

Robert LaRose
Robert LaRose Michigan State University
Bradley S. Greenberg
Bradley S. Greenberg Michigan State University
Kenneth A. Lachlan
Kenneth A. Lachlan University of Connecticut
Ron Tamborini
Ron Tamborini Michigan State University
Carolyn A. Lin
Carolyn A. Lin University of Connecticut
Kelly D. Brownell
Kelly D. Brownell Duke University
Amy I. Nathanson
Amy I. Nathanson The Ohio State University
Silvia Knobloch-Westerwick
Silvia Knobloch-Westerwick The Ohio State University
Gary L. Kreps
Gary L. Kreps George Mason University

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