What is he best known for?
The fields of study he is best known for:
- The Internet
- Social psychology
- Marketing
Matthew S. Eastin focuses on The Internet, Social psychology, Addiction, Social cognitive theory and Variance.
His The Internet research includes themes of Affect and Knowledge management.
The Gratification research he does as part of his general Social psychology study is frequently linked to other disciplines of science, such as Authoritarianism, therefore creating a link between diverse domains of science.
The concepts of his Social cognitive theory study are interwoven with issues in Self-efficacy and Applied psychology.
His Self-efficacy research includes elements of Computer-mediated communication, Survey data collection, Scale, Media use and Social cognition.
His studies in Applied psychology integrate themes in fields like Construct validity, World Wide Web and Digital divide.
His most cited work include:
- Internet Self-Efficacy and the Psychology of the Digital Divide (771 citations)
- A Social Cognitive Theory of Internet Uses and Gratifications: Toward a New Model of Media Attendance (593 citations)
- Unregulated Internet Usage: Addiction, Habit, or Deficient Self-Regulation? (515 citations)
What are the main themes of his work throughout his whole career to date?
The scientist’s investigation covers issues in Advertising, The Internet, Social psychology, Marketing and Video game.
His studies deal with areas such as Recall and Personalization as well as Advertising.
His research in the fields of Internet use overlaps with other disciplines such as Addiction.
His research investigates the link between Social psychology and topics such as Social cognition that cross with problems in Regression analysis.
His studies examine the connections between Marketing and genetics, as well as such issues in User-generated content, with regards to Expectancy theory, Value and Word of mouth.
His Social cognitive theory study combines topics from a wide range of disciplines, such as Cognitive psychology, Social support and Self-efficacy.
He most often published in these fields:
- Advertising (31.43%)
- The Internet (31.43%)
- Social psychology (30.00%)
What were the highlights of his more recent work (between 2015-2021)?
- Advertising (31.43%)
- Mobile commerce (5.71%)
- Internet privacy (7.14%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Advertising, Mobile commerce, Internet privacy, Personalized marketing and Data science.
His biological study spans a wide range of topics, including Sincerity, Personality and Personalization.
The various areas that Matthew S. Eastin examines in his Mobile commerce study include Consumer information and Consumer privacy.
His Internet privacy research is multidisciplinary, incorporating elements of Emerging technologies and Personally identifiable information.
His Personally identifiable information study combines topics in areas such as Privacy policy and Persuasion.
His work carried out in the field of Mobile device brings together such families of science as Online advertising and Ad blocking.
Between 2015 and 2021, his most popular works were:
- Wearable fitness technology (101 citations)
- Living in a big data world (65 citations)
- Second Screen and Sports: A Structural Investigation Into Team Identification and Efficacy: (34 citations)
In his most recent research, the most cited papers focused on:
- The Internet
- Social psychology
- Marketing
Matthew S. Eastin spends much of his time researching Structural equation modeling, Advertising, Personalized marketing, Mobile device and Contextual advertising.
His Structural equation modeling research incorporates elements of Multimedia and Human–computer interaction.
Matthew S. Eastin combines subjects such as Online advertising and Personalization with his study of Advertising.
His Personalized marketing research covers fields of interest such as Big data, Personally identifiable information, Mobile commerce, Internet privacy and Leverage.
His study in Mobile device is interdisciplinary in nature, drawing from both Information privacy and Ad blocking.
His Contextual advertising research is multidisciplinary, relying on both Priming, Social psychology, Digital marketing and Cognitive effort.
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