Carolyn A. Lin

Carolyn A. Lin is affiliated with the University of Connecticut in the United States and has contributed extensively to the field of social sciences, with a focus on sociology, political science, marketing, communication, information systems, management, and health. Their research spans multiple topics including digital marketing, social media, environmental sustainability in business, consumer behavior, misinformation, technology adoption, disaster management, and flood risk assessment.

Their frequent publication venues demonstrate a diverse range of interests and include:

• Sustainability
• Journal of Broadcasting & Electronic Media
• Atlantic Journal of Communication
• Social Sciences
• Nutrients

Carolyn A. Lin has worked collaboratively with several co-authors, including Xiaowen Xu, Valerie B. Duffy, Linda Dam, Xihui Wang, and Yukyung Yang. The collaboration with these co-authors extends over multiple research projects, indicating an ongoing partnership in advancing studies within their fields.

Recent publications emphasize consumer behavior, sustainability, and information influence. Selected papers include:

• "Consumer behavior in an augmented reality environment: Exploring the effects of flow via augmented realism and technology fluidity" (2022), published in Telematics and Informatics
• "Sustainable Apparel Consumption: Personal Norms, CSR Expectations, and Hedonic vs. Utilitarian Shopping Value" (2023), published in Sustainability
• "The effects of a sustainable vs conventional apparel advertisement on consumer perception of CSR image and attitude toward the brand" (2021), published in Corporate Communications An International Journal
• "Information source dependence, presumed media influence, risk knowledge, and vaccination intention" (2020), published in Atlantic Journal of Communication
• "Exploring Bottled Water Purchase Intention via Trust in Advertising, Product Knowledge, Consumer Beliefs and Theory of Reasoned Action" (2021), published in Social Sciences

Their research covers diverse areas such as consumer responses to augmented reality, corporate social responsibility perceptions in apparel advertising, media influence on health behaviors, and factors affecting sustainable product consumption and purchase intention. This multidisciplinary approach highlights intersections between communication, marketing, sustainability, and public health.

Fields of study where Carolyn A. Lin has made significant contributions include:

• Social Sciences

Subfields involving deeper specialization encompass:

• Sociology and Political Science
• Marketing
• Communication
• Information Systems and Management
• Health

Main research topics addressed in the work include:

• Digital Marketing and Social Media
• Environmental Sustainability in Business
• Consumer Behavior in Brand Consumption and Identification
• Misinformation and Its Impacts
• Technology Adoption and User Behaviour
• Disaster Management and Resilience
• Flood Risk Assessment and Management