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Hye-Jin Paek

Hye-Jin Paek

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Social Sciences and Humanities
Korea
2026

D-Index & Metrics

Social Sciences and Humanities

D-Index
44
Citations
6651
World Ranking
4210
National Ranking
8

Research.com Recognitions

  • 2026 - Research.com Social Sciences and Humanities in Korea Leader Award

Overview

Hye-Jin Paek is affiliated with Hanyang University in South Korea and has contributed extensively to social sciences and psychology, particularly focusing on sociology, political science, and clinical psychology. Their research spans communication, gender studies, and health professions, with a significant body of work centered on gambling behavior, sexuality and technology, crisis communication, misinformation, and risk perception.

The scientist has published in various academic journals, with frequent contributions to the following venues:

  • International Journal of Environmental Research and Public Health
  • Health Communication
  • Asian Communication Research
  • Preprints.org
  • Telematics and Informatics

Recent papers by Hye-Jin Paek include:

  • "Communicating Uncertainties during the COVID-19 Outbreak" (2020), published in Health Communication
  • "Online identities and social influence in social media gambling exposure: A four-country study on young people" (2021), published in Telematics and Informatics
  • "Situational and Individual Risk Factors for Cybercrime Victimization in a Cross-national Context" (2020), published in International Journal of Offender Therapy and Comparative Criminology
  • "Online dating applications and risk of youth victimization: A lifestyle exposure perspective" (2021), published in Aggressive Behavior
  • "Social Ecological Model of Problem Gambling: A Cross-National Survey Study of Young People in the United States, South Korea, Spain, and Finland" (2021), published in International Journal of Environmental Research and Public Health

The primary topics of Hye-Jin Paek's research encompass:

  • Gambling Behavior and Treatments
  • Sexuality, Behavior, and Technology
  • Public Relations and Crisis Communication
  • Climate Change Communication and Perception
  • Misinformation and Its Impacts
  • Risk Perception and Management
  • Impact of Technology on Adolescents

The scientist has collaborated frequently with several coauthors, including:

  • Anu Sirola
  • Markus Kaakinen
  • Iina Savolainen
  • Izabela Zych
  • Atte Oksanen

Best Publications

  • Risk Perceptions and Risk Characteristics

    Hye-Jin Paek;Thomas Hove

  • Examination of Gender-role Portrayals in Television Advertising across Seven Countries

    Hye Jin Paek;Michelle R. Nelson;Alexandra M. Vilela

  • Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community

    Michelle R. Nelson;Mark A. Rademacher;Hye Jin Paek

  • Racial Ideology, Model Minorities, and the "Not-So-Silent Partner:" Stereotyping of Asian Americans in U.S. Magazine Advertising

    Hye Jin Paek;Hemant Shah

  • Theory-based approaches to understanding public emergency preparedness: implications for effective health and risk communication.

    Hye-Jin Paek;Karen Hilyard;Vicki Freimuth;J Kevin Barge

  • Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses

    Hye-Jin Paek;Kyongseok Kim;Thomas Hove

  • Reduced Harm or Another Gateway to Smoking? Source, Message, and Information Characteristics of E-Cigarette Videos on YouTube

    Hye-Jin Paek;Sookyong Kim;Thomas Hove;Jung Yoon Huh

  • Engagement across three social media platforms: An exploratory study of a cause-related PR campaign

    Hye-Jin Paek;Thomas Hove;Yumi Jung;Richard T. Cole

  • Cross-cultural differences in sexual advertising content in a transnational women's magazine

    Michelle R. Nelson;Hye Jin Paek

  • A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies

    Michelle Renee Nelson;Hye Jin Paek

  • Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: the case of H1N1 influenza in South Korea

    Sang Hwa Oh;Hye Jin Paek;Thomas Hove

  • Local News, Social Integration, and Community Participation: Hierarchical Linear Modeling of Contextual and Cross-Level Effects

    Hye-Jin Paek;So-Hyang Yoon;Dhavan V. Shah

  • Public Support for Government Actions During a Flu Pandemic: Lessons Learned From a Statewide Survey

    Hye-Jin Paek;Karen Hilyard;Vicki S. Freimuth;J. Kevin Barge

  • How Peer Proximity Moderates Indirect Media Influence on Adolescent Smoking

    Hye-Jin Paek;Albert C. Gunther

  • The Third-Person Perception as Social Judgment An Exploration of Social Distance and Uncertainty in Perceived Effects of Political Attack Ads

    Hye-Jin Paek;Zhongdang Pan;Ye Sun;Joseph Abisaid

  • Peer or expert?: The persuasive impact of YouTube public service announcement producers

    Hye-Jin Paek;Thomas Hove;Hyun Ju Jeong;Mikyoung Kim

  • A Content Analysis of Smoking Fetish Videos on YouTube: Regulatory Implications for Tobacco Control

    Kyongseok Kim;Hye-Jin Paek;Jordan Lynn

  • How Fear-Arousing News Messages Affect Risk Perceptions and Intention to Talk About Risk

    Hye Jin Paek;Sang Hwa Oh;Thomas Hove

  • To buy or not to buy: Determinants of socially responsible consumer behavior and consumer reactions to cause-related and boycotting ads

    Hye Jin Paek;Michelle Renee Nelson

  • Mobilizing Political Talk in a Presidential Campaign: An Examination of Campaign Effects in a Deliberative Framework

    Zhongdang Pan;Lijiang Shen;Hye Jin Paek;Ye Sun

  • Spreading Global Consumerism: Effects of Mass Media and Advertising on Consumerist Values in China

    Hye-Jin Paek;Zhongdang Pan

Frequent Co-Authors

Michelle R. Nelson
Michelle R. Nelson University of Illinois at Urbana-Champaign
Izabela Zych
Izabela Zych University of Córdoba
Karin A. Pfeiffer
Karin A. Pfeiffer Michigan State University
Vicki S. Freimuth
Vicki S. Freimuth University of Georgia
Ho Kim
Ho Kim Seoul National University
Kim Witte
Kim Witte Michigan State University
Peter J. Schulz
Peter J. Schulz Universita della Svizzera Italiana
Jin-Yi Yu
Jin-Yi Yu University of California, Irvine
Gregory J. Norman
Gregory J. Norman Dexcom (United States)
James Price Dillard
James Price Dillard Pennsylvania State University

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