H-Index & Metrics Best Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Social Sciences and Humanities D-index 34 Citations 4,660 102 World Ranking 3408 National Ranking 3

Overview

What is she best known for?

The fields of study she is best known for:

  • Social psychology
  • Social science
  • The Internet

The scientist’s investigation covers issues in Social psychology, Advertising, Content analysis, Public relations and Gender studies. Her Advertising research is multidisciplinary, incorporating elements of Marketing and The Internet. Her The Internet study combines topics in areas such as Valence, Fear appeal, Gateway and Health information.

Hye-Jin Paek has included themes like Multimedia and Harm in her Content analysis study. Her work on Public relations is being expanded to include thematically relevant topics such as Downshifting. Hye-Jin Paek focuses mostly in the field of Gender studies, narrowing it down to matters related to Mass media and, in some cases, Tobacco control.

Her most cited work include:

  • Reduced Harm or Another Gateway to Smoking? Source, Message, and Information Characteristics of E-Cigarette Videos on YouTube (108 citations)
  • Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses (91 citations)
  • Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community (90 citations)

What are the main themes of her work throughout her whole career to date?

Hye-Jin Paek focuses on Social psychology, Advertising, Public relations, Content analysis and Social media. As part of the same scientific family, Hye-Jin Paek usually focuses on Social psychology, concentrating on Health promotion and intersecting with Social marketing. Her Advertising research integrates issues from Interactivity, Marketing and Internet privacy.

Hye-Jin Paek brings together Public relations and Government to produce work in her papers. The concepts of her Content analysis study are interwoven with issues in Tobacco control, Social cognitive theory and Newspaper. As part of her studies on Social media, Hye-Jin Paek often connects relevant areas like The Internet.

She most often published in these fields:

  • Social psychology (43.80%)
  • Advertising (29.93%)
  • Public relations (14.60%)

What were the highlights of her more recent work (between 2019-2021)?

  • Social psychology (43.80%)
  • Social media (8.76%)
  • Impulsivity (2.92%)

In recent papers she was focusing on the following fields of study:

Social psychology, Social media, Impulsivity, Conformity and The Internet are her primary areas of study. Hye-Jin Paek undertakes interdisciplinary study in the fields of Social psychology and Country study through her research. Her biological study spans a wide range of topics, including Psychological intervention and Environmental health.

Her research in Impulsivity intersects with topics in Interpersonal communication and Intrapersonal communication. Her Conformity research incorporates elements of Vignette and Norm. Her studies deal with areas such as Identity, Friendship, Scale, Online community and Peer group as well as The Internet.

Between 2019 and 2021, her most popular works were:

  • Electronic Cigarette Themes on Twitter: Dissemination Patterns and Relations with Online News and Search Engine Queries in South Korea. (10 citations)
  • Differential Effects of Content-Oriented Versus User-Oriented Social Media on Risk Perceptions and Behavioral Intentions. (9 citations)
  • The Role of Perceived Loneliness in Youth Addictive Behaviors: Cross-National Survey Study. (8 citations)

In her most recent research, the most cited papers focused on:

  • Social psychology
  • Social science
  • The Internet

Her primary scientific interests are in Social media, Digital media, Electronic cigarette, World Wide Web and Search engine. Hye-Jin Paek combines subjects such as Social psychology and Facilitator with her study of Social media.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community

Michelle R. Nelson;Mark A. Rademacher;Hye Jin Paek.
Annals of The American Academy of Political and Social Science (2007)

211 Citations

Examination of Gender-role Portrayals in Television Advertising across Seven Countries

Hye Jin Paek;Michelle R. Nelson;Alexandra M. Vilela.
Sex Roles (2011)

193 Citations

Cross-cultural differences in sexual advertising content in a transnational women's magazine

Michelle R. Nelson;Hye Jin Paek.
Sex Roles (2005)

156 Citations

Engagement across three social media platforms: An exploratory study of a cause-related PR campaign

Hye-Jin Paek;Thomas Hove;Yumi Jung;Richard T. Cole.
Public Relations Review (2013)

150 Citations

Reduced Harm or Another Gateway to Smoking? Source, Message, and Information Characteristics of E-Cigarette Videos on YouTube

Hye-Jin Paek;Sookyong Kim;Thomas Hove;Jung Yoon Huh.
Journal of Health Communication (2014)

149 Citations

A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies

Michelle Renee Nelson;Hye Jin Paek.
International Marketing Review (2007)

146 Citations

Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses

Hye-Jin Paek;Kyongseok Kim;Thomas Hove.
Health Education Research (2010)

142 Citations

Racial Ideology, Model Minorities, and the "Not-So-Silent Partner:" Stereotyping of Asian Americans in U.S. Magazine Advertising

Hye Jin Paek;Hemant Shah.
Howard Journal of Communications (2003)

137 Citations

Theory-based approaches to understanding public emergency preparedness: implications for effective health and risk communication.

Hye-Jin Paek;Karen Hilyard;Vicki Freimuth;J. Kevin Barge.
Journal of Health Communication (2010)

132 Citations

Local News, Social Integration, and Community Participation: Hierarchical Linear Modeling of Contextual and Cross-Level Effects

Hye-Jin Paek;So-Hyang Yoon;Dhavan V. Shah.
Journalism & Mass Communication Quarterly (2005)

128 Citations

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