What is she best known for?
The fields of study she is best known for:
- Social psychology
- Social science
- The Internet
The scientist’s investigation covers issues in Social psychology, Advertising, Content analysis, Public relations and Gender studies. Her Advertising research is multidisciplinary, incorporating elements of Marketing and The Internet. Her The Internet study combines topics in areas such as Valence, Fear appeal, Gateway and Health information.
Hye-Jin Paek has included themes like Multimedia and Harm in her Content analysis study. Her work on Public relations is being expanded to include thematically relevant topics such as Downshifting. Hye-Jin Paek focuses mostly in the field of Gender studies, narrowing it down to matters related to Mass media and, in some cases, Tobacco control.
Her most cited work include:
- Reduced Harm or Another Gateway to Smoking? Source, Message, and Information Characteristics of E-Cigarette Videos on YouTube (108 citations)
- Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses (91 citations)
- Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community (90 citations)
What are the main themes of her work throughout her whole career to date?
Hye-Jin Paek focuses on Social psychology, Advertising, Public relations, Content analysis and Social media. As part of the same scientific family, Hye-Jin Paek usually focuses on Social psychology, concentrating on Health promotion and intersecting with Social marketing. Her Advertising research integrates issues from Interactivity, Marketing and Internet privacy.
Hye-Jin Paek brings together Public relations and Government to produce work in her papers. The concepts of her Content analysis study are interwoven with issues in Tobacco control, Social cognitive theory and Newspaper. As part of her studies on Social media, Hye-Jin Paek often connects relevant areas like The Internet.
She most often published in these fields:
- Social psychology (43.80%)
- Advertising (29.93%)
- Public relations (14.60%)
What were the highlights of her more recent work (between 2019-2021)?
- Social psychology (43.80%)
- Social media (8.76%)
- Impulsivity (2.92%)
In recent papers she was focusing on the following fields of study:
Social psychology, Social media, Impulsivity, Conformity and The Internet are her primary areas of study. Hye-Jin Paek undertakes interdisciplinary study in the fields of Social psychology and Country study through her research. Her biological study spans a wide range of topics, including Psychological intervention and Environmental health.
Her research in Impulsivity intersects with topics in Interpersonal communication and Intrapersonal communication. Her Conformity research incorporates elements of Vignette and Norm. Her studies deal with areas such as Identity, Friendship, Scale, Online community and Peer group as well as The Internet.
Between 2019 and 2021, her most popular works were:
- Electronic Cigarette Themes on Twitter: Dissemination Patterns and Relations with Online News and Search Engine Queries in South Korea. (10 citations)
- Differential Effects of Content-Oriented Versus User-Oriented Social Media on Risk Perceptions and Behavioral Intentions. (9 citations)
- The Role of Perceived Loneliness in Youth Addictive Behaviors: Cross-National Survey Study. (8 citations)
In her most recent research, the most cited papers focused on:
- Social psychology
- Social science
- The Internet
Her primary scientific interests are in Social media, Digital media, Electronic cigarette, World Wide Web and Search engine. Hye-Jin Paek combines subjects such as Social psychology and Facilitator with her study of Social media.
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