Michelle R. Nelson mainly focuses on Advertising, Social psychology, Product placement, Marketing and Brand awareness. The concepts of her Advertising study are interwoven with issues in Gender studies, Persuasion and Value. Her research investigates the connection between Social psychology and topics such as Perception that intersect with problems in Masculinity, Femininity and Moral obligation.
As a part of the same scientific family, Michelle R. Nelson mostly works in the field of Product placement, focusing on Realism and, on occasion, Netnography. Her Marketing study frequently intersects with other fields, such as Branded entertainment. Her Brand awareness research is multidisciplinary, incorporating elements of Consciousness and Consumer socialization, Socialization.
Advertising, Social psychology, Persuasion, Marketing and Perception are her primary areas of study. In her work, Cross-cultural studies is strongly intertwined with Content analysis, which is a subfield of Advertising. Her study in the fields of Identity, Consumer behaviour and Socialization under the domain of Social psychology overlaps with other disciplines such as Horizontal and vertical and Collectivism.
Her biological study spans a wide range of topics, including Situational ethics, Harm and Literacy. Her work is dedicated to discovering how Marketing, Public relations are connected with Downshifting and Media literacy and other disciplines. Her Perception research includes elements of Qualitative research and Consumer socialization.
Michelle R. Nelson spends much of her time researching Advertising, Persuasion, Social psychology, Content analysis and Media literacy. Her Advertising research includes themes of Socialization and Literacy. Her Literacy research focuses on Media use and how it relates to Critical thinking and Developmental psychology.
Her research integrates issues of Reflexivity and Marketing in her study of Persuasion. Her study in Empirical research extends to Social psychology with its themes. Her studies in Public relations integrate themes in fields like Social exchange theory and Sociology of scientific knowledge.
The scientist’s investigation covers issues in Advertising, Persuasion, Literacy, Perception and Social psychology. Her Advertising research incorporates elements of Popularity, Consumer socialization and Marketing strategy. Her Persuasion research integrates issues from Marketing and Market segmentation.
Michelle R. Nelson has included themes like Media use and Socialization in her Literacy study. Her research combines Empirical research and Perception. Her work on Social desirability as part of general Social psychology research is frequently linked to Third person and Media content, bridging the gap between disciplines.
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Recall of Brand Placements in Computer/Video Games
Michelle R. Nelson.
Journal of Advertising Research (2002)
Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games
Michelle R. Nelson;Heejo Keum;Ronald A. Yaros.
Journal of Interactive Advertising (2004)
EXAMINING THE INFLUENCE OF TELEPRESENCE ON SPECTATOR AND PLAYER PROCESSING OF REAL AND FICTITIOUS BRANDS IN A COMPUTER GAME
Michelle R. Nelson;Ronald A. Yaros;Heejo Keum.
Journal of Advertising (2006)
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others
Michelle Renee Nelson;Laurie Ellis McLeod.
International Journal of Consumer Studies (2005)
Horizontal and Vertical Individualism and Achievement Values A Multimethod Examination of Denmark and the United States
Michelle R. Nelson;Sharon Shavitt.
Journal of Cross-Cultural Psychology (2002)
Explaining gendered responses to "help-self" and "help-others" charity ad appeals: The mediating role of world-views
Frédéric F. Brunel;Michelle Renee Nelson.
Journal of Advertising (2000)
Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards
Michelle R. Nelson;Cele C. Otnes.
Journal of Business Research (2005)
A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment ☆
Eugene Sivadas;Norman T. Bruvold;Michelle R. Nelson.
Journal of Business Research (2008)
Message Order Effects and Gender Differences in Advertising Persuasion
Frédéric F. Brunel;Michelle Renee Nelson.
Journal of Advertising Research (2003)
Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community
Michelle R. Nelson;Mark A. Rademacher;Hye Jin Paek.
Annals of The American Academy of Political and Social Science (2007)
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