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D-Index & Metrics

Social Sciences and Humanities

D-Index
38
Citations
8030
World Ranking
5862
National Ranking
2785

Overview

Michelle R. Nelson is affiliated with the University of Illinois at Urbana-Champaign in the United States. Their research spans multiple fields within the social sciences and medicine, emphasizing interdisciplinary approaches to communication, marketing, and public health.

Nelson's work has been published in a variety of journals, with frequent publications in the following venues:

  • International Journal of Integrated Care
  • Journal of Advertising
  • Journal of Current Issues & Research in Advertising
  • Journal of Interactive Advertising
  • Abstracts with programs - Geological Society of America

Their research contributions cover main fields of study, including:

  • Social Sciences
  • Medicine

Within these broad fields, Nelson focuses on subfields such as:

  • Sociology and Political Science
  • Marketing
  • Public Health, Environmental and Occupational Health
  • Literature and Literary Theory
  • Communication

Key topics addressed in their research include:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Media Influence and Health
  • Media Studies and Communication
  • Child Development and Digital Technology
  • Literacy, Media, and Education
  • Telemedicine and Telehealth Implementation

Recent papers authored or co-authored by Nelson exemplify the scope of their research interests. These include:

  • "What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States" (2021), published in the Journal of Current Issues & Research in Advertising
  • "ChatGPT, AI Advertising, and Advertising Research and Education" (2023), Journal of Advertising
  • "Food-Focused Media Literacy for Remotely Acculturating Adolescents and Mothers: A Randomized Controlled Trial of the "JUS Media? Programme"" (2021), Journal of Adolescent Health
  • "Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessness" (2022), New Media & Society
  • "They #Woke: How Black Students in an After-School Community-Based Program Manifest Critical Consciousness" (2021), Teachers College Record The Voice of Scholarship in Education

Frequent co-authors collaborating with Nelson include:

  • Gail M. Ferguson
  • Hardeep Singh
  • Regina Jihea Ahn
  • Hanne Tuntland
  • Tine Rostgaard

Best Publications

  • Recall of Brand Placements in Computer/Video Games

    Michelle R. Nelson

  • Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games

    Michelle R. Nelson;Heejo Keum;Ronald A. Yaros

  • What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research.

    Marijke De Veirman;Liselot Hudders;Michelle Renee Nelson

  • EXAMINING THE INFLUENCE OF TELEPRESENCE ON SPECTATOR AND PLAYER PROCESSING OF REAL AND FICTITIOUS BRANDS IN A COMPUTER GAME

    Michelle R. Nelson;Ronald A. Yaros;Heejo Keum

  • Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others

    Michelle Renee Nelson;Laurie Ellis McLeod

  • A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment ☆

    Eugene Sivadas;Norman T. Bruvold;Michelle R. Nelson

  • Horizontal and Vertical Individualism and Achievement Values A Multimethod Examination of Denmark and the United States

    Michelle R. Nelson;Sharon Shavitt

  • Explaining gendered responses to "help-self" and "help-others" charity ad appeals: The mediating role of world-views

    Frédéric F. Brunel;Michelle Renee Nelson

  • Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards

    Michelle R. Nelson;Cele C. Otnes

  • How to Measure Persuasion Knowledge

    Chang Dae Ham;Michelle R. Nelson;Susmita Das

  • Message Order Effects and Gender Differences in Advertising Persuasion

    Frédéric F. Brunel;Michelle Renee Nelson

  • Examination of Gender-role Portrayals in Television Advertising across Seven Countries

    Hye Jin Paek;Michelle R. Nelson;Alexandra M. Vilela

  • Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community

    Michelle R. Nelson;Mark A. Rademacher;Hye Jin Paek

  • Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures

    Michelle R. Nelson;Frédéric F. Brunel;Magne Supphellen;Rajesh V. Manchanda

  • Cross-cultural differences in sexual advertising content in a transnational women's magazine

    Michelle R. Nelson;Hye Jin Paek

  • A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies

    Michelle Renee Nelson;Hye Jin Paek

  • Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children

    Martin K.J. Waiguny;Michelle R. Nelson;Ralf Terlutter

  • The Citizen-Consumer: Media Effects at the Intersection of Consumer and Civic Culture

    Heejo Keum;Heejo Keum;Narayan Devanathan;Sameer Deshpande;Michelle R. Nelson

  • How advergame content influences explicit and implicit brand attitudes: When violence spills over

    Martin K.J. Waiguny;Michelle R. Nelson;Bernhard Marko

  • The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence

    Martin K. J. Waiguny;Michelle R. Nelson;Ralf Terlutter

Frequent Co-Authors

Hye-Jin Paek
Hye-Jin Paek Hanyang University
Barbara H. Fiese
Barbara H. Fiese University of Illinois at Urbana-Champaign
Sharon Shavitt
Sharon Shavitt University of Illinois at Urbana-Champaign
Dhavan V. Shah
Dhavan V. Shah University of Wisconsin–Madison
Kristen Harrison
Kristen Harrison University of Michigan–Ann Arbor

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