D-Index & Metrics Best Publications

D-Index & Metrics

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Social Sciences and Humanities D-index 31 Citations 6,174 78 World Ranking 4803 National Ranking 2309

Overview

What is she best known for?

The fields of study she is best known for:

  • Social science
  • Social psychology
  • Advertising

Michelle R. Nelson mainly focuses on Advertising, Social psychology, Product placement, Marketing and Brand awareness. The concepts of her Advertising study are interwoven with issues in Gender studies, Persuasion and Value. Her research investigates the connection between Social psychology and topics such as Perception that intersect with problems in Masculinity, Femininity and Moral obligation.

As a part of the same scientific family, Michelle R. Nelson mostly works in the field of Product placement, focusing on Realism and, on occasion, Netnography. Her Marketing study frequently intersects with other fields, such as Branded entertainment. Her Brand awareness research is multidisciplinary, incorporating elements of Consciousness and Consumer socialization, Socialization.

Her most cited work include:

  • Recall of Brand Placements in Computer/Video Games (337 citations)
  • Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (212 citations)
  • Explaining gendered responses to "help-self" and "help-others" charity ad appeals: The mediating role of world-views (191 citations)

What are the main themes of her work throughout her whole career to date?

Advertising, Social psychology, Persuasion, Marketing and Perception are her primary areas of study. In her work, Cross-cultural studies is strongly intertwined with Content analysis, which is a subfield of Advertising. Her study in the fields of Identity, Consumer behaviour and Socialization under the domain of Social psychology overlaps with other disciplines such as Horizontal and vertical and Collectivism.

Her biological study spans a wide range of topics, including Situational ethics, Harm and Literacy. Her work is dedicated to discovering how Marketing, Public relations are connected with Downshifting and Media literacy and other disciplines. Her Perception research includes elements of Qualitative research and Consumer socialization.

She most often published in these fields:

  • Advertising (56.60%)
  • Social psychology (33.96%)
  • Persuasion (23.58%)

What were the highlights of her more recent work (between 2016-2020)?

  • Advertising (56.60%)
  • Persuasion (23.58%)
  • Social psychology (33.96%)

In recent papers she was focusing on the following fields of study:

Michelle R. Nelson spends much of her time researching Advertising, Persuasion, Social psychology, Content analysis and Media literacy. Her Advertising research includes themes of Socialization and Literacy. Her Literacy research focuses on Media use and how it relates to Critical thinking and Developmental psychology.

Her research integrates issues of Reflexivity and Marketing in her study of Persuasion. Her study in Empirical research extends to Social psychology with its themes. Her studies in Public relations integrate themes in fields like Social exchange theory and Sociology of scientific knowledge.

Between 2016 and 2020, her most popular works were:

  • What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research. (23 citations)
  • Exploring the interactive effects of brand use and gender on cause‐related marketing over time (13 citations)
  • How Media and Family Build Children's Persuasion Knowledge (13 citations)

In her most recent research, the most cited papers focused on:

  • Social science
  • Social psychology
  • Advertising

The scientist’s investigation covers issues in Advertising, Persuasion, Literacy, Perception and Social psychology. Her Advertising research incorporates elements of Popularity, Consumer socialization and Marketing strategy. Her Persuasion research integrates issues from Marketing and Market segmentation.

Michelle R. Nelson has included themes like Media use and Socialization in her Literacy study. Her research combines Empirical research and Perception. Her work on Social desirability as part of general Social psychology research is frequently linked to Third person and Media content, bridging the gap between disciplines.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

Recall of Brand Placements in Computer/Video Games

Michelle R. Nelson.
Journal of Advertising Research (2002)

683 Citations

Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games

Michelle R. Nelson;Heejo Keum;Ronald A. Yaros.
Journal of Interactive Advertising (2004)

439 Citations

EXAMINING THE INFLUENCE OF TELEPRESENCE ON SPECTATOR AND PLAYER PROCESSING OF REAL AND FICTITIOUS BRANDS IN A COMPUTER GAME

Michelle R. Nelson;Ronald A. Yaros;Heejo Keum.
Journal of Advertising (2006)

315 Citations

Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others

Michelle Renee Nelson;Laurie Ellis McLeod.
International Journal of Consumer Studies (2005)

313 Citations

Horizontal and Vertical Individualism and Achievement Values A Multimethod Examination of Denmark and the United States

Michelle R. Nelson;Sharon Shavitt.
Journal of Cross-Cultural Psychology (2002)

271 Citations

Explaining gendered responses to "help-self" and "help-others" charity ad appeals: The mediating role of world-views

Frédéric F. Brunel;Michelle Renee Nelson.
Journal of Advertising (2000)

268 Citations

Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards

Michelle R. Nelson;Cele C. Otnes.
Journal of Business Research (2005)

266 Citations

A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment ☆

Eugene Sivadas;Norman T. Bruvold;Michelle R. Nelson.
Journal of Business Research (2008)

253 Citations

Message Order Effects and Gender Differences in Advertising Persuasion

Frédéric F. Brunel;Michelle Renee Nelson.
Journal of Advertising Research (2003)

238 Citations

Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community

Michelle R. Nelson;Mark A. Rademacher;Hye Jin Paek.
Annals of The American Academy of Political and Social Science (2007)

211 Citations

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