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Maggie Geuens

Maggie Geuens

D-Index & Metrics

Social Sciences and Humanities

D-Index
40
Citations
8537
World Ranking
5281
National Ranking
64

Overview

Maggie Geuens is affiliated with Ghent University in Belgium. Their research primarily focuses on topics within Business, Management, and Accounting, with particular attention to subfields such as Accounting and Economics and Econometrics.

Their scholarly work concentrates on issues related to Taxation and Legal Issues, Corporate Taxation and Avoidance, and Taxation and Compliance Studies.

The list of recent publications by this researcher includes the following papers:

  • Het Europees burgerinitiatief als een element van participatieve democratie. Een systemische analyse., 2021, Data Archiving and Networked Services (DANS)
  • Substantive Tax Sovereignty Under Globalisation: Re-empowering the States?, 2024, Tilburg Law Review

Maggie Geuens publishes frequently in the following venues:

  • Data Archiving and Networked Services (DANS)
  • Tilburg Law Review

The researcher does not have recurring co-authors listed in the available data.

Best Publications

  • A new measure of brand personality

    Maggie Geuens;Maggie Geuens;Bert Weijters;Kristof De Wulf

  • Media context and advertising effectiveness: The role of context appreciation and context/ad similarity.

    Patrick De Pelsmacker;Maggie Geuens;Pascal Anckaert

  • Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior

    Marie Hélène De Cannière;Patrick De Pelsmacker;Maggie Geuens;Maggie Geuens

  • Motivated Consumer Innovativeness: Concept, Measurement, and Validation

    Bert Vandecasteele;Maggie Geuens

  • Marketing communications: a European perspective

    Patrick De Pelsmacker;Maggie Geuens;Joeri Van den Bergh

  • Environmentally Sustainable Food Consumption: A Review and Research Agenda From a Goal-Directed Perspective

    Iris Vermeir;Bert Weijters;Jan De Houwer;Maggie Geuens

  • Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

    Malaika Brengman;Maggie Geuens;Maggie Geuens;Bert Weijters;Scott M. Smith

  • Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength

    Marie Hélène De Cannière;Patrick De Pelsmacker;Patrick De Pelsmacker;Maggie Geuens

  • Planning and Conducting Experimental Advertising Research and Questionnaire Design

    Maggie Geuens;Patrick De Pelsmacker

  • The Stability of Individual Response Styles.

    Bert Weijters;Maggie Geuens;Niels Schillewaert

  • Developing a typology of airport shoppers

    Maggie Geuens;Delphine Vantomme;Malaika Brengman

  • Emotional advertising: Revisiting the Role of Product Category

    Maggie Geuens;Maggie Geuens;Patrick De Pelsmacker;Patrick De Pelsmacker;Tineke Faseur;Tineke Faseur

  • The influence of ad-evoked feelings on brand evaluations: : Empirical generalizations from consumer responses to more than 1000 TV commercials

    Michael Tuan Pham;Maggie Geuens;Maggie Geuens;Patrick De Pelsmacker;Patrick De Pelsmacker

  • Assessing response styles across modes of data collection

    Bert Weijters;Niels Schillewaert;Maggie Geuens

  • Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases:

    Elke Huyghe;Julie Verstraeten;Maggie Geuens;Anneleen Van Kerckhove

  • Food retailing, now and in the future: a consumer perspective

    Maggie Geuens;Malaika Brengman;Rosette S’Jegers

  • The Individual Consistency of Acquiescence and Extreme Response Style in Self-Report Questionnaires:

    Bert Weijters;Maggie Geuens;Niels Schillewaert

  • The proximity effect: The role of inter-item distance on reverse-item bias

    Bert Weijters;Maggie Geuens;Maggie Geuens;Niels Schillewaert

  • PP for ‘product placement’or ‘puzzled public’?: The effectiveness of symbols as warnings of product placement and the moderating role of brand recall

    Tina Tessitore;Maggie Geuens

  • The Four Dimensional Impact of Color on ShopperS Emotions

    Malaika Brengman;Maggie Geuens

Frequent Co-Authors

Jan De Houwer
Jan De Houwer Ghent University
Michel Tuan Pham
Michel Tuan Pham Columbia University
Adriaan Spruyt
Adriaan Spruyt Ghent University
Wim Verbeke
Wim Verbeke Ghent University

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