Veroline Cauberghe

Best Publications

• How Adolescents Use Social Media to Cope with Feelings of Loneliness and Anxiety During COVID-19 Lockdown.

  Verolien Cauberghe;Ini Van Wesenbeeck;Steffi De Jans;Liselot Hudders

  536
  Citations

• Advergames: the impact of brand prominence and game repetition on brand responses

  Veroline Cauberghe;Patrick De Pelsmacker

  309
  Citations

• How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog

  Steffi De Jans;Veroline Cauberghe;Liselot Hudders

  271
  Citations

• Restoring reputations in times of crisis: An experimental study of the Situational Crisis Communication Theory and the moderating effects of locus of control

  Unknown

  263
  Citations

• Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda

  Liselot Hudders;Pieter De Pauw;Veroline Cauberghe;Katarina Panic

  249
  Citations

• What makes crisis response strategies work? The impact of crisis involvement and message framing

  Unknown

  221
  Citations

• Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses

  Katarina Panic;Verolien Cauberghe;Patrick De Pelsmacker

  207
  Citations

• Crisis response and crisis timing strategies, two sides of the same coin

  Unknown

  173
  Citations

• How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation

  Hannelore Crijns;Veroline Cauberghe;Liselot Hudders;An-Sofie Claeys

  148
  Citations

• Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance.

  Verolien Cauberghe;Patrick De Pelsmacker;Wim Janssens;Nathalie Dens

  141
  Citations

• Advertising targeting young children: an overview of 10 years of research (2006–2016)

  Steffi De Jans;Dieneke Van de Sompel;Liselot Hudders;Veroline Cauberghe

  140
  Citations

• Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence

  Eva A. van Reijmersdal;Esther Rozendaal;Liselot Hudders;Ini Vanwesenbeeck

  126
  Citations

• Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude

  Marijke De Veirman;Veroline Cauberghe;Liselot Hudders

  115
  Citations

• Implications of Stealing Thunder for the Impact of Expressing Emotions in Organizational Crisis Communication

  Unknown

  107
  Citations

• How advertising literacy training affect children's responses to television commercials versus advergames

  Liselot Hudders;Veroline Cauberghe;Katarina Panic

  103
  Citations

• Development and Validation of an Instrument for Measuring Individual Motives for Playing Digital Games

  Unknown

  93
  Citations

• The role of empathy in crisis communication: Providing a deeper understanding of how organizational crises and crisis communication affect reputation

  Unknown

  91
  Citations

• Context effects of TV programme-induced interactivity and telepresence on advertising responses

  Verolien Cauberghe;Maggie Geuens;Patrick De Pelsmacker

  76
  Citations

• The role of a favorable pre-crisis reputation in protecting organizations during crises

  Unknown

  64
  Citations

• Using games to raise awareness

  Steffi De Jans;Klara Van Geit;Veroline Cauberghe;Liselot Hudders

  57
  Citations