Nathalie Dens

Nathalie Dens publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Nathalie Dens sits on this spectrum.

Nathalie Dens D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Nathalie Dens sits on this spectrum.

Best Publications

• Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions

  Nathalia Purnawirawan;Patrick De Pelsmacker;Patrick De Pelsmacker;Nathalie Dens

  451
  Citations

• A Meta-analytic Investigation of the Role of Valence in Online Reviews

  Nathalia Purnawirawan;Martin Eisend;Patrick De Pelsmacker;Patrick De Pelsmacker;Nathalie Dens

  372
  Citations

• Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites

  Freya De Keyzer;Nathalie Dens;Patrick De Pelsmacker

  249
  Citations

• Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement

  Nathalie Dens;Patrick De Pelsmacker

  190
  Citations

• Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)

  Cristian Buzeta;Patrick De Pelsmacker;Patrick De Pelsmacker;Nathalie Dens

  183
  Citations

• Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance.

  Verolien Cauberghe;Patrick De Pelsmacker;Wim Janssens;Nathalie Dens

  141
  Citations

• How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention

  Freya De Keyzer;Freya De Keyzer;Nathalie Dens;Patrick De Pelsmacker;Patrick De Pelsmacker

  120
  Citations

• Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge

  Yann Verhellen;Caroline Oates;Patrick De Pelsmacker;Nathalie Dens

  110
  Citations

• Do you like what you recognize? The effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition

  Nathalie Dens;Patrick De Pelsmacker;Marijke Wouters;Nathalia Purnawirawan

  103
  Citations

• Personalized advertisements with integration of names and photographs: An eye-tracking experiment

  Jean Pfiffelmann;Nathalie Dens;Sébastien Soulez

  92
  Citations

• Personalized advertisements with integration of names and photographs: An eye-tracking experiment

  Jean Pfiffelmann;Nathalie Dens;Sébastien Soulez

  92
  Citations

• A longitudinal content analysis of gender role portrayal in Belgian television advertising

  Yann Verhellen;Nathalie Dens;Patrick de Pelsmacker

  90
  Citations

• “We(b)care”: How review set balance moderates the appropriate response strategy to negative online reviews

  Nathalie Dens;Patrick De Pelsmacker;Nathalia Purnawirawan

  88
  Citations

• Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation

  Nathalie Dens;Patrick De Pelsmacker;Patrick De Pelsmacker

  88
  Citations

• Attitudes toward the extension and parent brand in response to extension advertising

  Nathalie Dens;Patrick De Pelsmacker;Patrick De Pelsmacker

  88
  Citations

• Balance and sequence in online reviews : the wrap effect

  Nathalia Purnawirawan;Nathalie Dens;Patrick De Pelsmacker

  82
  Citations

• Consumer Responses to Brands Placed in Youtube Movies: The Effect of Prominence and Endorser Expertise

  Yann Verhellen;Nathalie Dens;Patrick De Pelsmacker

  81
  Citations

• How consumers' values influence responses to male and female gender role stereotyping in advertising

  Sarah De Meulenaer;Nathalie Dens;Patrick De Pelsmacker;Martin Eisend

  79
  Citations

• Exploring consumer reactions to incongruent mild disgust appeals

  Nathalie Dens;Patrick De Pelsmacker;Wim Janssens

  78
  Citations

• Power Distance, Uncertainty Avoidance, and the Effects of Source Credibility on Health Risk Message Compliance.

  Sarah De Meulenaer;Patrick De Pelsmacker;Nathalie Dens

  68
  Citations