Nathalie Dens

Best Publications

• Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions

  Nathalia Purnawirawan;Patrick De Pelsmacker;Patrick De Pelsmacker;Nathalie Dens

  451
  Citations

• A Meta-analytic Investigation of the Role of Valence in Online Reviews

  Nathalia Purnawirawan;Martin Eisend;Patrick De Pelsmacker;Patrick De Pelsmacker;Nathalie Dens

  372
  Citations

• Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites

  Freya De Keyzer;Nathalie Dens;Patrick De Pelsmacker

  249
  Citations

• Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement

  Nathalie Dens;Patrick De Pelsmacker

  190
  Citations

• Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)

  Cristian Buzeta;Patrick De Pelsmacker;Patrick De Pelsmacker;Nathalie Dens

  183
  Citations

• Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance.

  Verolien Cauberghe;Patrick De Pelsmacker;Wim Janssens;Nathalie Dens

  141
  Citations

• How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention

  Freya De Keyzer;Freya De Keyzer;Nathalie Dens;Patrick De Pelsmacker;Patrick De Pelsmacker

  120
  Citations

• Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge

  Yann Verhellen;Caroline Oates;Patrick De Pelsmacker;Nathalie Dens

  110
  Citations

• Do you like what you recognize? The effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition

  Nathalie Dens;Patrick De Pelsmacker;Marijke Wouters;Nathalia Purnawirawan

  103
  Citations

• Personalized advertisements with integration of names and photographs: An eye-tracking experiment

  Jean Pfiffelmann;Nathalie Dens;Sébastien Soulez

  92
  Citations

• Personalized advertisements with integration of names and photographs: An eye-tracking experiment

  Jean Pfiffelmann;Nathalie Dens;Sébastien Soulez

  92
  Citations

• A longitudinal content analysis of gender role portrayal in Belgian television advertising

  Yann Verhellen;Nathalie Dens;Patrick de Pelsmacker

  90
  Citations

• “We(b)care”: How review set balance moderates the appropriate response strategy to negative online reviews

  Nathalie Dens;Patrick De Pelsmacker;Nathalia Purnawirawan

  88
  Citations

• Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation

  Nathalie Dens;Patrick De Pelsmacker;Patrick De Pelsmacker

  88
  Citations

• Attitudes toward the extension and parent brand in response to extension advertising

  Nathalie Dens;Patrick De Pelsmacker;Patrick De Pelsmacker

  88
  Citations

• Balance and sequence in online reviews : the wrap effect

  Nathalia Purnawirawan;Nathalie Dens;Patrick De Pelsmacker

  82
  Citations

• Consumer Responses to Brands Placed in Youtube Movies: The Effect of Prominence and Endorser Expertise

  Yann Verhellen;Nathalie Dens;Patrick De Pelsmacker

  81
  Citations

• How consumers' values influence responses to male and female gender role stereotyping in advertising

  Sarah De Meulenaer;Nathalie Dens;Patrick De Pelsmacker;Martin Eisend

  79
  Citations

• Exploring consumer reactions to incongruent mild disgust appeals

  Nathalie Dens;Patrick De Pelsmacker;Wim Janssens

  78
  Citations

• Power Distance, Uncertainty Avoidance, and the Effects of Source Credibility on Health Risk Message Compliance.

  Sarah De Meulenaer;Patrick De Pelsmacker;Nathalie Dens

  68
  Citations