2023 - Research.com Business and Management in United Kingdom Leader Award
2022 - Research.com Business and Management in United Kingdom Leader Award
Ko de Ruyter mainly investigates Marketing, Advertising, Service, Customer satisfaction and Service quality. His Marketing research is multidisciplinary, relying on both Context, Empirical research, Perception and Knowledge management. His Advertising study incorporates themes from Social media, The Internet and Retail banking.
His work deals with themes such as Relevance, Covert and Personalization, which intersect with Service. His Customer satisfaction research incorporates themes from Performance measurement and Customer service. In the subject of general Service quality, his work in Service level objective is often linked to Customer value, thereby combining diverse domains of study.
His main research concerns Marketing, Service, Social psychology, Knowledge management and Advertising. His Marketing research incorporates elements of Context and Empirical research. His study explores the link between Context and topics such as Augmented reality that cross with problems in Conceptual framework, Mental image, Situated and Digital marketing.
His Service study combines topics in areas such as Ambidexterity and Public relations. His studies deal with areas such as Social media and Loyalty as well as Advertising. His Customer satisfaction study integrates concerns from other disciplines, such as Customer retention and Customer advocacy.
Ko de Ruyter mostly deals with Marketing, Augmented reality, Knowledge management, Context and Service. His study deals with a combination of Marketing and Originality. The Augmented reality study combines topics in areas such as Digital marketing, Situated cognition, Conceptual framework and Persuasion.
Ko de Ruyter combines subjects such as Control and Mental image with his study of Knowledge management. His research in Context intersects with topics in Customer engagement, Affect and Association. His Service course of study focuses on Public relations and Dialogic, Service provider, Meaning, Action and Quality.
Ko de Ruyter spends much of his time researching Augmented reality, Situated cognition, Conceptual framework, Knowledge management and Social media. His work carried out in the field of Augmented reality brings together such families of science as Space and Cognitive psychology. His study in Situated cognition is interdisciplinary in nature, drawing from both Persuasion, Impression management and Internet privacy.
Ko de Ruyter has researched Conceptual framework in several fields, including Processing fluency, Context, Novelty and Mental image. His Knowledge management research integrates issues from Empirical evidence, Delphi method and Currency. His Social media research is multidisciplinary, incorporating perspectives in Word of mouth and Social psychology.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
On the relationship between store image, store satisfaction and store loyalty
Josée Bloemer;Ko de Ruyter.
What drives consumers to shop online? A literature review
Toñita Perea y Monsuwé;Benedict G.C. Dellaert;Ko de Ruyter.
Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction
Josée Bloemer;Ko de Ruyter;Pascal Peeters.
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
Mirella Kleijnen;Ko de Ruyter;Martin Wetzels.
The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation
Tom van Laer;Ko de Ruyter;Luca M. Visconti;Martin Wetzels.
Customer-to-customer interactions: Broadening the scope of word of mouth research
Barak Libai;Ruth Bolton;Marnix S. Bügel;Ko de Ruyter.
Social Capital Production in a Virtual P3 Community
Charla Mathwick;Caroline Wiertz;Ko de Ruyter.
Antecedents of Commitment and Trust in Customer-Supplier Relationships in High-Technology Markets
Ko de Ruyter;Luci Moorman;Jos Lemmink.
Beyond the call of duty: why customers contribute to firm-hosted commercial online communities
Caroline Wiertz;Ko de Ruyter.
Marketing service relationships: the role of commitment
Martin Wetzels;Ko de Ruyter;Marcel van Birgelen.
If you think any of the details on this page are incorrect, let us know.
We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below: