What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- The Internet
Ko de Ruyter mainly investigates Marketing, Advertising, Service, Customer satisfaction and Service quality.
His Marketing research is multidisciplinary, relying on both Context, Empirical research, Perception and Knowledge management.
His Advertising study incorporates themes from Social media, The Internet and Retail banking.
His work deals with themes such as Relevance, Covert and Personalization, which intersect with Service.
His Customer satisfaction research incorporates themes from Performance measurement and Customer service.
In the subject of general Service quality, his work in Service level objective is often linked to Customer value, thereby combining diverse domains of study.
His most cited work include:
- On the relationship between store image, store satisfaction and store loyalty (907 citations)
- What drives consumers to shop online? A literature review (650 citations)
- Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction (627 citations)
What are the main themes of his work throughout his whole career to date?
His main research concerns Marketing, Service, Social psychology, Knowledge management and Advertising.
His Marketing research incorporates elements of Context and Empirical research.
His study explores the link between Context and topics such as Augmented reality that cross with problems in Conceptual framework, Mental image, Situated and Digital marketing.
His Service study combines topics in areas such as Ambidexterity and Public relations.
His studies deal with areas such as Social media and Loyalty as well as Advertising.
His Customer satisfaction study integrates concerns from other disciplines, such as Customer retention and Customer advocacy.
He most often published in these fields:
- Marketing (48.15%)
- Service (22.22%)
- Social psychology (16.67%)
What were the highlights of his more recent work (between 2017-2021)?
- Marketing (48.15%)
- Augmented reality (15.28%)
- Knowledge management (18.06%)
In recent papers he was focusing on the following fields of study:
Ko de Ruyter mostly deals with Marketing, Augmented reality, Knowledge management, Context and Service.
His study deals with a combination of Marketing and Originality.
The Augmented reality study combines topics in areas such as Digital marketing, Situated cognition, Conceptual framework and Persuasion.
Ko de Ruyter combines subjects such as Control and Mental image with his study of Knowledge management.
His research in Context intersects with topics in Customer engagement, Affect and Association.
His Service course of study focuses on Public relations and Dialogic, Service provider, Meaning, Action and Quality.
Between 2017 and 2021, his most popular works were:
- Cutting through Content Clutter: How speech and image acts drive consumer sharing of social media brand messages (56 citations)
- Cutting through Content Clutter: How speech and image acts drive consumer sharing of social media brand messages (56 citations)
- Making omnichannel an augmented reality: the current and future state of the art (54 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- The Internet
Ko de Ruyter spends much of his time researching Augmented reality, Situated cognition, Conceptual framework, Knowledge management and Social media.
His work carried out in the field of Augmented reality brings together such families of science as Space and Cognitive psychology.
His study in Situated cognition is interdisciplinary in nature, drawing from both Persuasion, Impression management and Internet privacy.
Ko de Ruyter has researched Conceptual framework in several fields, including Processing fluency, Context, Novelty and Mental image.
His Knowledge management research integrates issues from Empirical evidence, Delphi method and Currency.
His Social media research is multidisciplinary, incorporating perspectives in Word of mouth and Social psychology.
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