Martin Wetzels is affiliated with EDHEC Business School in France and works primarily within the field of Business, Management, and Accounting. Their research encompasses several subfields, including Marketing, Sociology and Political Science, Artificial Intelligence, Organizational Behavior and Human Resource Management, and Business and International Management.
The scientist's main research topics cover Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty, Service and Product Innovation, AI in Service Interactions, and Innovation and Socioeconomic Development.
Frequent collaborators in their research include Dhruv Grewal, Ruud Wetzels, Syed Mahmudur Rahman, Jamie Carlson, and Siegfried P. Gudergan.
Martin Wetzels has published multiple recent papers that focus on various aspects of marketing, customer experience, and technology integration in services. Some of these papers are:
The scientist frequently publishes in academic journals such as the Journal of Product Innovation Management, Journal of Business Research, Journal of Service Research, Journal of Retailing, and Journal of service management.
Martin Wetzels;Gaby Odekerken-Schröder;Claudia van Oppen
Jan-Michael Becker;Kristina Klein;Martin Wetzels
Jeroen Schepers;Martin Wetzels
Tom van Laer;Ko de Ruyter;Luca M. Visconti;Martin Wetzels
Mirella Kleijnen;Ko de Ruyter;Martin Wetzels
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Elizabeth Aguirre;Dominik Mahr;Dhruv Grewal;Ko de Ruyter
Stephan Ludwig;Ko de Ruyter;Michael Friedman;Elisabeth C Brüggen
Martin Wetzels;Ko de Ruyter;Marcel van Birgelen
Mirella Kleijnen;Nick Lee;Martin Wetzels
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Ko de Ruyter;Martin Wetzels;Jos Lemmink;Jan Mattson
Cherie Keen;Martin Wetzels;Ko de Ruyter;Richard Feinberg
Evelyne Vanpoucke;Ann Vereecke;Martin Wetzels
Michael Antioco;Rudy K. Moenaert;Adam Lindgreen;Martin G. M. Wetzels
Michelle M.E. van Pinxteren;Ruud W.H. Wetzels;Jessica Rüger;Mark Pluymaekers
Francisco Javier Villarroel Ordenes;Dhruv Grewal;Stephan Ludwig;Ko De Ruyter;Ko De Ruyter
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Elizabeth Aguirre;Anne L. Roggeveen;Dhruv Grewal;Martin Wetzels
C.N. Keen;M.G.M. Wetzels;J.C. de Ruyter;R.A. Feinberg
Francisco Javier Villarroel Ordenes;Stephan Ludwig;Ko De Ruyter;Dhruv Grewal;Dhruv Grewal
Ko de Ruyter;Marcel van Birgelen;Martin Wetzels
Clemens F. Köhler;Andrew J. Rohm;Ko de Ruyter;Martin Wetzels
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