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Martin Wetzels

Martin Wetzels

EDHEC Business School
France

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Business and Management
France
2026

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 61 489 455 8 8 249 28844

Martin Wetzels publications per year

The chart shows the history of publications by Martin Wetzels between 1979 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Martin Wetzels published across 47 years, from 1979 to 2025, averaging 6.1 papers a year. Output peaked at 19 publications in 2004. 14 of the 285 publications appeared in the last two years.

No. of publications
5 10 15
Bar chart. Horizontal axis: year, 1979 to 2025. Vertical axis: number of publications, 0 to 19. Peak 19 publications in 2004. 1979: 1 publication 1980: 0 publications 1981: 0 publications 1982: 0 publications 1983: 0 publications 1984: 0 publications 1985: 0 publications 1986: 0 publications 1987: 0 publications 1988: 0 publications 1989: 0 publications 1990: 0 publications 1991: 0 publications 1992: 0 publications 1993: 1 publication 1994: 3 publications 1995: 8 publications 1996: 13 publications 1997: 11 publications 1998: 13 publications 1999: 16 publications 2000: 13 publications 2001: 14 publications 2002: 8 publications 2003: 15 publications 2004: 19 publications 2005: 14 publications 2006: 8 publications 2007: 8 publications 2008: 12 publications 2009: 11 publications 2010: 9 publications 2011: 7 publications 2012: 5 publications 2013: 8 publications 2014: 6 publications 2015: 6 publications 2016: 6 publications 2017: 8 publications 2018: 7 publications 2019: 3 publications 2020: 4 publications 2021: 4 publications 2022: 5 publications 2023: 5 publications 2024: 7 publications 2025: 7 publications
1979 2025

285 publications in total across all disciplines

View publications per year as a table
Martin Wetzels: publications per year, 1979 to 2025
Year Publications
1979 1
1980 0
1981 0
1982 0
1983 0
1984 0
1985 0
1986 0
1987 0
1988 0
1989 0
1990 0
1991 0
1992 0
1993 1
1994 3
1995 8
1996 13
1997 11
1998 13
1999 16
2000 13
2001 14
2002 8
2003 15
2004 19
2005 14
2006 8
2007 8
2008 12
2009 11
2010 9
2011 7
2012 5
2013 8
2014 6
2015 6
2016 6
2017 8
2018 7
2019 3
2020 4
2021 4
2022 5
2023 5
2024 7
2025 7
Total 285
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Martin Wetzels publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Martin Wetzels sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 245–249 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 249 publications — 86th percentile

86% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28 249
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Martin Wetzels D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Martin Wetzels sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 61 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 61 D-Index — 84th percentile

84% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32 61
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Research.com Recognitions

  • 2026 - Research.com Business and Management in France Leader Award

Overview

Martin Wetzels is affiliated with EDHEC Business School in France and works primarily within the field of Business, Management, and Accounting. Their research encompasses several subfields, including Marketing, Sociology and Political Science, Artificial Intelligence, Organizational Behavior and Human Resource Management, and Business and International Management.

The scientist's main research topics cover Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Customer Service Quality and Loyalty, Service and Product Innovation, AI in Service Interactions, and Innovation and Socioeconomic Development.

Frequent collaborators in their research include Dhruv Grewal, Ruud Wetzels, Syed Mahmudur Rahman, Jamie Carlson, and Siegfried P. Gudergan.

Martin Wetzels has published multiple recent papers that focus on various aspects of marketing, customer experience, and technology integration in services. Some of these papers are:

  • Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact, 2022, Journal of Retailing
  • How artificiality and intelligence affect voice assistant evaluations, 2022, Journal of the Academy of Marketing Science
  • Applications of Blockchain Technology in marketing-A systematic review of marketing technology companies, 2021, Blockchain Research and Applications
  • How communications by AI-enabled voice assistants impact the customer journey, 2022, Journal of service management
  • Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions, 2022, Journal of Service Research

The scientist frequently publishes in academic journals such as the Journal of Product Innovation Management, Journal of Business Research, Journal of Service Research, Journal of Retailing, and Journal of service management.

Best Publications

  • Using PLS path modeling for assessing hierarchial construct models: guidelines and impirical illustration

    Martin Wetzels;Gaby Odekerken-Schröder;Claudia van Oppen

  • Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models

    Jan-Michael Becker;Kristina Klein;Martin Wetzels

  • A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects

    Jeroen Schepers;Martin Wetzels

  • The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation

    Tom van Laer;Ko de Ruyter;Luca M. Visconti;Martin Wetzels

  • An assessment of value creation in mobile service delivery and the moderating role of time consciousness

    Mirella Kleijnen;Ko de Ruyter;Martin Wetzels

  • Linking perceived service quality and service loyalty: a multi‐dimensional perspective

    Unknown

  • Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness

    Elizabeth Aguirre;Dominik Mahr;Dhruv Grewal;Ko de Ruyter

  • More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

    Stephan Ludwig;Ko de Ruyter;Michael Friedman;Elisabeth C Brüggen

  • Marketing service relationships: the role of commitment

    Martin Wetzels;Ko de Ruyter;Marcel van Birgelen

  • An Exploration of Consumer Resistance to Innovation and Its Antecedents

    Mirella Kleijnen;Nick Lee;Martin Wetzels

  • Consumer acceptance of wireless finance

    Unknown

  • Customer adoption of e‐service: an experimental study

    Unknown

  • On the relationship between perceived service quality, service loyalty and switching costs

    Unknown

  • The dynamics of the service delivery process: A value-based approach

    Ko de Ruyter;Martin Wetzels;Jos Lemmink;Jan Mattson

  • E-tailers versus retailers: which factors determine consumer preferences

    Cherie Keen;Martin Wetzels;Ko de Ruyter;Richard Feinberg

  • Developing supplier integration capabilities for sustainable competitive advantage: A dynamic capabilities approach

    Evelyne Vanpoucke;Ann Vereecke;Martin Wetzels

  • Organizational antecedents to and consequences of service business orientations in manufacturing companies

    Michael Antioco;Rudy K. Moenaert;Adam Lindgreen;Martin G. M. Wetzels

  • Trust in humanoid robots : implications for services marketing

    Michelle M.E. van Pinxteren;Ruud W.H. Wetzels;Jessica Rüger;Mark Pluymaekers

  • Cutting through Content Clutter: How speech and image acts drive consumer sharing of social media brand messages

    Francisco Javier Villarroel Ordenes;Dhruv Grewal;Stephan Ludwig;Ko De Ruyter;Ko De Ruyter

  • Customer equity considerations in service recovery: a cross‐industry perspective

    Unknown

  • The personalization-privacy paradox: implications for new media

    Elizabeth Aguirre;Anne L. Roggeveen;Dhruv Grewal;Martin Wetzels

  • The Impact of Electronic Commerce as a Mode of Product Purchase on Consumer Retail Shopping Alternatives

    C.N. Keen;M.G.M. Wetzels;J.C. de Ruyter;R.A. Feinberg

  • Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

    Francisco Javier Villarroel Ordenes;Stephan Ludwig;Ko De Ruyter;Dhruv Grewal;Dhruv Grewal

  • Consumer ethnocentrism in international services marketing

    Ko de Ruyter;Marcel van Birgelen;Martin Wetzels

  • Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment:

    Clemens F. Köhler;Andrew J. Rohm;Ko de Ruyter;Martin Wetzels

Frequent Co-Authors

Ko de Ruyter
Ko de Ruyter King's College London
Dhruv Grewal
Dhruv Grewal Babson College
Adam Lindgreen
Adam Lindgreen Copenhagen Business School
Paul G. Patterson
Paul G. Patterson University of New South Wales
Gaby Odekerken-Schröder
Gaby Odekerken-Schröder Maastricht University
Dominik Mahr
Dominik Mahr Maastricht University
Anne L. Roggeveen
Anne L. Roggeveen Babson College
Christian M. Ringle
Christian M. Ringle Hamburg University of Technology
Aron O'Cass
Aron O'Cass Macquarie University
David R. Cox
David R. Cox University of Oxford

External Links

Personal website of Martin Wetzels Google Scholar page

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