His primary areas of study are Marketing, Advertising, Service, Process and Consumer behaviour. His Marketing study incorporates themes from Belief structure and Conceptual framework. His Advertising research incorporates elements of Competition and Preference.
The various areas that Martin Wetzels examines in his Service study include Social media, Relevance, Covert and Personalization. His work carried out in the field of Process brings together such families of science as Conjoint analysis, The Internet, Point and Set. His Consumer behaviour research includes themes of Consumer culture theory, Storytelling, Narrative and Literary criticism.
Martin Wetzels mainly focuses on Marketing, Service, Advertising, Social psychology and Empirical research. His research brings together the fields of Public relations and Marketing. His Advertising research is multidisciplinary, incorporating elements of Social media and Process.
Martin Wetzels combines subjects such as The Internet, Preference, Point and Set with his study of Process. The Social psychology study combines topics in areas such as Structural equation modeling, Word of mouth and Perception. His biological study spans a wide range of topics, including Customer satisfaction, Applied psychology and Process management.
Martin Wetzels mostly deals with Social media, Marketing, Econometrics, Measure and Loyalty. His Social media research incorporates themes from Consumer confidence index, Sentiment analysis, Social psychology and Advertising. His study in Social psychology is interdisciplinary in nature, drawing from both Product reviews and Customer reviews.
His Advertising study deals with Style intersecting with Rhetoric, Assertiveness and Rhetorical question. His study in Marketing is interdisciplinary in nature, drawing from both Originality and Environmental stewardship. As a member of one scientific family, Martin Wetzels mostly works in the field of Loyalty, focusing on Loyalty business model and, on occasion, Value cocreation, Customer retention and Discount points.
His primary areas of investigation include Social media, Advertising, Marketing, Cognitive psychology and Alliteration. His Social media study combines topics from a wide range of disciplines, such as Originality, Narrative and Action. His studies deal with areas such as Sentiment analysis, Text mining, Service, Process and Big data as well as Advertising.
His study in Discount points extends to Marketing with its themes. His research integrates issues of Consumer confidence index, Service provider, Perception and Gaze in his study of Cognitive psychology. His Alliteration investigation overlaps with other disciplines such as Directive, Rhetorical question, Assertiveness, Rhetoric and Style.
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Using PLS path modeling for assessing hierarchial construct models: guidelines and impirical illustration
Martin Wetzels;Gaby Odekerken-Schröder;Claudia van Oppen.
Management Information Systems Quarterly (2009)
A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects
Jeroen Schepers;Martin Wetzels.
Information & Management (2007)
Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models
Jan-Michael Becker;Kristina Klein;Martin Wetzels.
Long Range Planning (2012)
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
Mirella Kleijnen;Ko de Ruyter;Martin Wetzels.
Journal of Retailing (2007)
Marketing service relationships: the role of commitment
Martin Wetzels;Ko de Ruyter;Marcel van Birgelen.
Journal of Business & Industrial Marketing (1998)
The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation
Tom van Laer;Ko de Ruyter;Luca M. Visconti;Martin Wetzels.
Journal of Consumer Research (2014)
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
Stephan Ludwig;Ko de Ruyter;Michael Friedman;Elisabeth C Brüggen.
Journal of Marketing (2013)
An exploration of consumer resistance to innovation and its antecedents
Mirella Kleijnen;Nick Lee;Martin Wetzels.
Journal of Economic Psychology (2009)
The dynamics of the service delivery process: A value-based approach
Ko de Ruyter;Martin Wetzels;Jos Lemmink;Jan Mattson.
International Journal of Research in Marketing (1997)
E-tailers versus retailers: which factors determine consumer preferences
Cherie Keen;Martin Wetzels;Ko de Ruyter;Richard Feinberg.
Journal of Business Research (2001)
Profile was last updated on December 6th, 2021.
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