What is he best known for?
The fields of study he is best known for:
- Marketing
- The Internet
- Advertising
His primary areas of study are Marketing, Advertising, Service, Process and Consumer behaviour.
His Marketing study incorporates themes from Belief structure and Conceptual framework.
His Advertising research incorporates elements of Competition and Preference.
The various areas that Martin Wetzels examines in his Service study include Social media, Relevance, Covert and Personalization.
His work carried out in the field of Process brings together such families of science as Conjoint analysis, The Internet, Point and Set.
His Consumer behaviour research includes themes of Consumer culture theory, Storytelling, Narrative and Literary criticism.
His most cited work include:
- Using PLS path modeling for assessing hierarchial construct models: guidelines and impirical illustration (2183 citations)
- A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects (961 citations)
- Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models (692 citations)
What are the main themes of his work throughout his whole career to date?
Martin Wetzels mainly focuses on Marketing, Service, Advertising, Social psychology and Empirical research.
His research brings together the fields of Public relations and Marketing.
His Advertising research is multidisciplinary, incorporating elements of Social media and Process.
Martin Wetzels combines subjects such as The Internet, Preference, Point and Set with his study of Process.
The Social psychology study combines topics in areas such as Structural equation modeling, Word of mouth and Perception.
His biological study spans a wide range of topics, including Customer satisfaction, Applied psychology and Process management.
He most often published in these fields:
- Marketing (39.89%)
- Service (15.30%)
- Advertising (13.66%)
What were the highlights of his more recent work (between 2015-2021)?
- Social media (7.65%)
- Marketing (39.89%)
- Econometrics (4.92%)
In recent papers he was focusing on the following fields of study:
Martin Wetzels mostly deals with Social media, Marketing, Econometrics, Measure and Loyalty.
His Social media research incorporates themes from Consumer confidence index, Sentiment analysis, Social psychology and Advertising.
His study in Social psychology is interdisciplinary in nature, drawing from both Product reviews and Customer reviews.
His Advertising study deals with Style intersecting with Rhetoric, Assertiveness and Rhetorical question.
His study in Marketing is interdisciplinary in nature, drawing from both Originality and Environmental stewardship.
As a member of one scientific family, Martin Wetzels mostly works in the field of Loyalty, focusing on Loyalty business model and, on occasion, Value cocreation, Customer retention and Discount points.
Between 2015 and 2021, his most popular works were:
- Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media (92 citations)
- Cutting through Content Clutter: How speech and image acts drive consumer sharing of social media brand messages (56 citations)
- Cutting through Content Clutter: How speech and image acts drive consumer sharing of social media brand messages (56 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- The Internet
- Advertising
His primary areas of investigation include Social media, Advertising, Marketing, Cognitive psychology and Alliteration.
His Social media study combines topics from a wide range of disciplines, such as Originality, Narrative and Action.
His studies deal with areas such as Sentiment analysis, Text mining, Service, Process and Big data as well as Advertising.
His study in Discount points extends to Marketing with its themes.
His research integrates issues of Consumer confidence index, Service provider, Perception and Gaze in his study of Cognitive psychology.
His Alliteration investigation overlaps with other disciplines such as Directive, Rhetorical question, Assertiveness, Rhetoric and Style.
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