What is he best known for?
The fields of study he is best known for:
- Social psychology
- Marketing
- Sociology
His scientific interests lie mostly in Advertising, Marketing, Consumer behaviour, Social psychology and Hospitality industry.
The Advertising study combines topics in areas such as Service and Willingness to pay.
His work in Service quality, Quality, Brand equity, Brand management and Structural invariance is related to Marketing.
His Consumer behaviour research incorporates themes from Loyalty business model, Customer relationship management, Loyalty and Exploratory factor analysis.
His Social psychology research is multidisciplinary, incorporating perspectives in Service provider and Relationship marketing.
The study incorporates disciplines such as Sustainable tourism and Hospitality in addition to Hospitality industry.
His most cited work include:
- Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness (230 citations)
- Predictors of relationship quality and loyalty in the chain restaurant industry. (180 citations)
- Switching intention model development: Role of service performances, customer satisfaction, and switching barriers in the hotel industry (135 citations)
What are the main themes of his work throughout his whole career to date?
Sunghyup Sean Hyun mainly investigates Marketing, Social psychology, Advertising, Consumer behaviour and Structural equation modeling.
His work in Loyalty, Service quality, Service, Customer retention and Customer satisfaction are all subfields of Marketing research.
In general Social psychology study, his work on Moderation, Congruence and Appraisal theory often relates to the realm of Context and Storytelling, thereby connecting several areas of interest.
He usually deals with Advertising and limits it to topics linked to Quality and Applied psychology.
His Consumer behaviour study integrates concerns from other disciplines, such as Confirmatory factor analysis and Customer relationship management.
Sunghyup Sean Hyun connects Structural equation modeling with Test in his research.
He most often published in these fields:
- Marketing (37.68%)
- Social psychology (30.43%)
- Advertising (30.43%)
What were the highlights of his more recent work (between 2019-2021)?
- Marketing (37.68%)
- Applied psychology (12.32%)
- Mental health (3.62%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Marketing, Applied psychology, Mental health, Social psychology and Structural equation modeling.
He is studying Customer retention, which is a component of Marketing.
Sunghyup Sean Hyun combines topics linked to Selfishness with his work on Applied psychology.
His work on Norm and Altruism as part of general Social psychology study is frequently linked to Globe and Field survey, therefore connecting diverse disciplines of science.
His Structural equation modeling studies intersect with other subjects such as Consumer behaviour, Exploratory factor analysis, Poison control, Psychological safety and Creativity.
As a part of the same scientific family, Sunghyup Sean Hyun mostly works in the field of Consumer behaviour, focusing on Knowledge management and, on occasion, Customer relationship management and Computer-assisted web interviewing.
Between 2019 and 2021, his most popular works were:
- Drivers and outcomes of Instagram Addiction: Psychological well-being as moderator (13 citations)
- Nature based solutions and customer retention strategy: Eliciting customer well-being experiences and self-rated mental health (9 citations)
- Effects of low carbon waste practices on job satisfaction of site managers through job stress (9 citations)
In his most recent research, the most cited papers focused on:
- Social psychology
- Marketing
- Sociology
Sunghyup Sean Hyun mostly deals with Marketing, Customer retention, Nature based, Mental health and Moderation.
Sunghyup Sean Hyun incorporates a variety of subjects into his writings, including Marketing, Full service, Everyday life, Variance, Conceptual model and Normative.
His Customer retention research incorporates elements of Applied psychology, Organizational commitment and Process.
Nature based is intertwined with Environmentally friendly and Switching barriers in his research.
His Moderation study contributes to a more complete understanding of Social psychology.
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