IpKin Anthony Wong

Best Publications

• The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

  Matthew Tingchi Liu;Ipkin Anthony Wong;Guicheng Shi;Rongwei Chu

  402
  Citations

• Applying consumer-based brand equity in luxury hotel branding

  Matthew Tingchi Liu;IpKin Anthony Wong;Ting-Hsiang Tseng;Angela Wen-Yu Chang

  329
  Citations

• Linking AI quality performance and customer engagement: The moderating effect of AI preference

  Catherine Prentice;Scott Weaven;IpKin Anthony Wong

  243
  Citations

• A Systematic Approach to Scale Development in Tourist Shopping Satisfaction: Linking Destination Attributes and Shopping Experience

  IpKin Anthony Wong;Yim King Penny Wan

  231
  Citations

• Food-related personality traits and the moderating role of novelty-seeking in food satisfaction and travel outcomes

  Mingjie Ji;IpKin Anthony Wong;Anita Eves;Caroline Scarles

  208
  Citations

• Student career prospect and industry commitment: The roles of industry attitude, perceived social status, and salary expectations

  Yim King Penny Wan;IpKin Anthony Wong;Weng Hang Kong

  194
  Citations

• Understanding the mediated moderating role of customer expectations in the customer satisfaction model: The case of casinos

  IpKin Anthony Wong;Leonardo (Don) A.N. Dioko

  178
  Citations

• Exploring customer equity and the role of service experience in the casino service encounter

  IpKin Anthony Wong

  169
  Citations

• Do perceived CSR initiatives enhance customer preference and loyalty in casinos

  Matthew Tingchi Liu;Ipkin Anthony Wong;Chu Rongwei;Ting-Hsiang Tseng

  148
  Citations

• Beyond Hardcore Gambling: Understanding Why Mainland Chinese Visit Casinos in Macau

  IpKin Anthony Wong;Mark S. Rosenbaum

  140
  Citations

• Exploring the direct and indirect effects of CSR on organizational commitment: The mediating role of corporate culture

  IpKin Anthony Wong;Jennifer Hong Gao

  136
  Citations

• Effects of psychological contract breach on attitudes and performance: The moderating role of competitive climate

  Jun (Justin) Li;IpKin Anthony Wong;Woo Gon Kim

  133
  Citations

• How to attract and retain Generation Y employees? An exploration of career choice and the meaning of work

  IpKin Anthony Wong;Yim King Penny Wan;Jennifer Hong Gao

  129
  Citations

• Does mindfulness reduce emotional exhaustion? A multilevel analysis of emotional labor among casino employees

  Jun (Justin) Li;IpKin Anthony Wong;Woo Gon Kim

  128
  Citations

• Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters

  Jiaqi (Gemma) Luo;IpKin Anthony Wong;Brian King;Matthew Tingchi Liu

  127
  Citations

• Green events, value perceptions, and the role of consumer involvement in festival design and performance

  IpKin Anthony Wong;Yim King Penny Wan;Shanshan Qi

  124
  Citations

• If you install it, will they use it? Understanding why hospitality customers take “technological pauses” from self-service technology

  Mark S. Rosenbaum;IpKin Anthony Wong

  123
  Citations

• Ambassadors of knowledge sharing: Co-produced travel information through tourist-local social media exchange

  Deborah Edwards;Mingming Cheng;IpKin Anthony Wong;Jian Zhang

  121
  Citations

• The social crisis aftermath: tourist well-being during the COVID-19 outbreak

  Fiona X. Yang;Ip Kin Anthony Wong

  109
  Citations

• The role of food festivals in branding culinary destinations

  Fiona X. Yang;IpKin Anthony Wong;Xiuchang Sherry Tan;Don Chi Wai Wu;Don Chi Wai Wu

  101
  Citations