World's Best Scientists 2026 revealed!
Matthew Tingchi Liu

Matthew Tingchi Liu

D-Index & Metrics

Business and Management

D-Index
35
Citations
4503
World Ranking
2218
National Ranking
89

Best Publications

  • The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

    Matthew Tingchi Liu;Ipkin Anthony Wong;Guicheng Shi;Rongwei Chu

  • Applying consumer-based brand equity in luxury hotel branding

    Matthew Tingchi Liu;IpKin Anthony Wong;Ting-Hsiang Tseng;Angela Wen-Yu Chang

  • Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour

    Matthew Tingchi Liu;James L. Brock;Gui Cheng Shi;Rongwei Chu

  • Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers' green purchase intention

    Matthew Tingchi Liu;Yongdan Liu;Ziying Mo

  • Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China

    Matthew Tingchi Liu;Yu‐Ying Huang;Jiang Minghua

  • Selecting a female athlete endorser in China: The effect of attractiveness, match‐up, and consumer gender difference

    Matthew Tingchi Liu;James L. Brock

  • Do perceived CSR initiatives enhance customer preference and loyalty in casinos

    Matthew Tingchi Liu;Ipkin Anthony Wong;Chu Rongwei;Ting-Hsiang Tseng

  • City resilience and recovery from COVID-19: The case of Macao

    Glenn McCartney;Jose Pinto;Matthew Liu

  • Vlog and brand evaluations: the influence of parasocial interaction

    Matthew Tingchi Liu;Yongdan Liu;Lida L. Zhang

  • Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters

    Jiaqi (Gemma) Luo;IpKin Anthony Wong;Brian King;Matthew Tingchi Liu

  • How CSR influences customer behavioural loyalty in the Chinese hotel industry

    Matthew Tingchi Liu;Yongdan Liu;Ziying Mo;Zhidong Zhao

  • Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products

    Matthew Tingchi Liu;Rongwei Chu;IpKin Anthony Wong;Miguel Angel Zúñiga

  • Taking a break is for accomplishing a longer journey: hospitality industry in Macao under the COVID-19 pandemic

    Matthew Tingchi Liu;Shaoshan Wang;Glenn McCartney;Ip Kin Anthony Wong

  • The role of renqing in mediating customer relationship investment and relationship commitment in China

    Guicheng Shi;Yizheng Shi;Allan K.K. Chan;Matthew Tingchi Liu

  • Effects of functional green advertising on self and others

    Ziying Mo;Matthew Tingchi Liu;Yongdan Liu

  • Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity:

    Juanjuan Ou;IpKin Anthony Wong;Catherine Prentice;Matthew Tingchi Liu

  • The importance of knowledge and trust for ethical fashion consumption

    Yongdan Liu;Matthew Tingchi Liu;Andrea Pérez;Wilco Chan

  • Using text mining to track changes in travel destination image: the case of Macau

    Matthew Tingchi Liu;Yongdan Liu;Ziying Mo;Kai Lam Ng

  • The influence of trust and relationship commitment to vloggers on viewers' purchase intention

    Yangyang Chen;Matthew Tingchi Liu;Yongdan Liu;Angela Wen-yu Chang

  • How AI awareness can prompt service performance adaptivity and technologically-environmental mastery

    Unknown

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