Matthew Tingchi Liu

Matthew Tingchi Liu publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Matthew Tingchi Liu sits on this spectrum.

Matthew Tingchi Liu D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Matthew Tingchi Liu sits on this spectrum.

Best Publications

• The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

  Matthew Tingchi Liu;Ipkin Anthony Wong;Guicheng Shi;Rongwei Chu

  402
  Citations

• Applying consumer-based brand equity in luxury hotel branding

  Matthew Tingchi Liu;IpKin Anthony Wong;Ting-Hsiang Tseng;Angela Wen-Yu Chang

  329
  Citations

• Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour

  Matthew Tingchi Liu;James L. Brock;Gui Cheng Shi;Rongwei Chu

  279
  Citations

• Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers' green purchase intention

  Matthew Tingchi Liu;Yongdan Liu;Ziying Mo

  271
  Citations

• Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China

  Matthew Tingchi Liu;Yu‐Ying Huang;Jiang Minghua

  259
  Citations

• Selecting a female athlete endorser in China: The effect of attractiveness, match‐up, and consumer gender difference

  Matthew Tingchi Liu;James L. Brock

  154
  Citations

• Do perceived CSR initiatives enhance customer preference and loyalty in casinos

  Matthew Tingchi Liu;Ipkin Anthony Wong;Chu Rongwei;Ting-Hsiang Tseng

  148
  Citations

• City resilience and recovery from COVID-19: The case of Macao

  Glenn McCartney;Jose Pinto;Matthew Liu

  139
  Citations

• Vlog and brand evaluations: the influence of parasocial interaction

  Matthew Tingchi Liu;Yongdan Liu;Lida L. Zhang

  138
  Citations

• Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters

  Jiaqi (Gemma) Luo;IpKin Anthony Wong;Brian King;Matthew Tingchi Liu

  127
  Citations

• How CSR influences customer behavioural loyalty in the Chinese hotel industry

  Matthew Tingchi Liu;Yongdan Liu;Ziying Mo;Zhidong Zhao

  115
  Citations

• Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products

  Matthew Tingchi Liu;Rongwei Chu;IpKin Anthony Wong;Miguel Angel Zúñiga

  91
  Citations

• Taking a break is for accomplishing a longer journey: hospitality industry in Macao under the COVID-19 pandemic

  Matthew Tingchi Liu;Shaoshan Wang;Glenn McCartney;Ip Kin Anthony Wong

  85
  Citations

• The role of renqing in mediating customer relationship investment and relationship commitment in China

  Guicheng Shi;Yizheng Shi;Allan K.K. Chan;Matthew Tingchi Liu

  83
  Citations

• Effects of functional green advertising on self and others

  Ziying Mo;Matthew Tingchi Liu;Yongdan Liu

  82
  Citations

• Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity:

  Juanjuan Ou;IpKin Anthony Wong;Catherine Prentice;Matthew Tingchi Liu

  71
  Citations

• The importance of knowledge and trust for ethical fashion consumption

  Yongdan Liu;Matthew Tingchi Liu;Andrea Pérez;Wilco Chan

  68
  Citations

• Using text mining to track changes in travel destination image: the case of Macau

  Matthew Tingchi Liu;Yongdan Liu;Ziying Mo;Kai Lam Ng

  63
  Citations

• The influence of trust and relationship commitment to vloggers on viewers' purchase intention

  Yangyang Chen;Matthew Tingchi Liu;Yongdan Liu;Angela Wen-yu Chang

  61
  Citations

• How AI awareness can prompt service performance adaptivity and technologically-environmental mastery

  Unknown

  55
  Citations