Matthew Tingchi Liu

Best Publications

• The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

  Matthew Tingchi Liu;Ipkin Anthony Wong;Guicheng Shi;Rongwei Chu

  402
  Citations

• Applying consumer-based brand equity in luxury hotel branding

  Matthew Tingchi Liu;IpKin Anthony Wong;Ting-Hsiang Tseng;Angela Wen-Yu Chang

  329
  Citations

• Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour

  Matthew Tingchi Liu;James L. Brock;Gui Cheng Shi;Rongwei Chu

  279
  Citations

• Moral norm is the key: An extension of the theory of planned behaviour (TPB) on Chinese consumers' green purchase intention

  Matthew Tingchi Liu;Yongdan Liu;Ziying Mo

  271
  Citations

• Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China

  Matthew Tingchi Liu;Yu‐Ying Huang;Jiang Minghua

  259
  Citations

• Selecting a female athlete endorser in China: The effect of attractiveness, match‐up, and consumer gender difference

  Matthew Tingchi Liu;James L. Brock

  154
  Citations

• Do perceived CSR initiatives enhance customer preference and loyalty in casinos

  Matthew Tingchi Liu;Ipkin Anthony Wong;Chu Rongwei;Ting-Hsiang Tseng

  148
  Citations

• City resilience and recovery from COVID-19: The case of Macao

  Glenn McCartney;Jose Pinto;Matthew Liu

  139
  Citations

• Vlog and brand evaluations: the influence of parasocial interaction

  Matthew Tingchi Liu;Yongdan Liu;Lida L. Zhang

  138
  Citations

• Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters

  Jiaqi (Gemma) Luo;IpKin Anthony Wong;Brian King;Matthew Tingchi Liu

  127
  Citations

• How CSR influences customer behavioural loyalty in the Chinese hotel industry

  Matthew Tingchi Liu;Yongdan Liu;Ziying Mo;Zhidong Zhao

  115
  Citations

• Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products

  Matthew Tingchi Liu;Rongwei Chu;IpKin Anthony Wong;Miguel Angel Zúñiga

  91
  Citations

• Taking a break is for accomplishing a longer journey: hospitality industry in Macao under the COVID-19 pandemic

  Matthew Tingchi Liu;Shaoshan Wang;Glenn McCartney;Ip Kin Anthony Wong

  85
  Citations

• The role of renqing in mediating customer relationship investment and relationship commitment in China

  Guicheng Shi;Yizheng Shi;Allan K.K. Chan;Matthew Tingchi Liu

  83
  Citations

• Effects of functional green advertising on self and others

  Ziying Mo;Matthew Tingchi Liu;Yongdan Liu

  82
  Citations

• Customer Engagement and its Outcomes: The Cross-Level Effect of Service Environment and Brand Equity:

  Juanjuan Ou;IpKin Anthony Wong;Catherine Prentice;Matthew Tingchi Liu

  71
  Citations

• The importance of knowledge and trust for ethical fashion consumption

  Yongdan Liu;Matthew Tingchi Liu;Andrea Pérez;Wilco Chan

  68
  Citations

• Using text mining to track changes in travel destination image: the case of Macau

  Matthew Tingchi Liu;Yongdan Liu;Ziying Mo;Kai Lam Ng

  63
  Citations

• The influence of trust and relationship commitment to vloggers on viewers' purchase intention

  Yangyang Chen;Matthew Tingchi Liu;Yongdan Liu;Angela Wen-yu Chang

  61
  Citations

• How AI awareness can prompt service performance adaptivity and technologically-environmental mastery

  Unknown

  55
  Citations