2026 Jochen Wirtz: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	80	162	151	2	2	276	29438

Research.com Recognitions

2026 - Research.com Business and Management in Singapore Leader Award
2025 - Research.com Business and Management in Singapore Leader Award
2024 - Research.com Business and Management in Singapore Leader Award
2022 - Research.com Business and Management in Singapore Leader Award

Overview

Jochen Wirtz is affiliated with the National University of Singapore in Singapore. Their research spans multiple disciplines, focusing primarily on Business, Management and Accounting, Computer Science, and Social Sciences. Within these fields, their work extensively covers the subfields of Marketing, Artificial Intelligence, Sociology and Political Science, Information Systems, and Social Psychology.

The scientist's research topics include:

AI in Service Interactions
Digital Marketing and Social Media
Service and Product Innovation
Blockchain Technology Applications and Security
Consumer Behavior in Brand Consumption and Identification
Sharing Economy and Platforms
Social Robot Interaction and Human-Robot Interaction (HRI)

Jochen Wirtz has published several papers, including the following notable works:

Opinion Paper: "So what if ChatGPT wrote it?" Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023), International Journal of Information Management
Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022), Psychology and Marketing
Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps? (2020), Journal of Service Theory and Practice
AI in marketing, consumer research and psychology: A systematic literature review and research agenda (2021), Psychology and Marketing
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda (2020), Journal of Business Research

Their frequent coauthors include:

Werner H. Kunz
Christopher Lovelock
Stefanie Paluch
Martin P. Fritze
Nicole Hartley

Jochen Wirtz frequently publishes in the following venues:

Journal of Service Management
Journal of Business Research
SSRN Electronic Journal
International Journal of Information Management
Psychology and Marketing

Their book publications include:

The service robot revolution (2022), published by Edward Elgar Publishing
Intelligent Automation: Welcome to the World of Hyperautomation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), published by World Scientific Books
Agentic Artificial Intelligence (2025), published by World Scientific

Best Publications

Brave new world: service robots in the frontline

Jochen Wirtz;Paul G. Patterson;Werner H. Kunz;Thorsten Gruber

2062
Citations
Congruency of scent and music as a driver of in-store evaluations and behavior

Anna S Mattila;Jochen Wirtz

1802
Citations
Marketing De Servicios: Personal, Tecnología Y Estrategia

Christopher Lovelock;Jochen Wirtz

1470
Citations
Services Marketing: People, Technology, Strategy

Jochen Wirtz;Christopher Lovelock

1343
Citations
Managing brands and customer engagement in online brand communities

Jochen Wirtz;Anouk den Ambtman;Josée Bloemer;Csilla Horváth

1002
Citations
Consumer responses to compensation, speed of recovery and apology after a service failure

Jochen Wirtz;Anna S. Mattila

1001
Citations
Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Unknown

920
Citations
The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour

Jochen Wirtz;Patricia Chew

751
Citations
The role of store environmental stimulation and social factors on impulse purchasing

Anna S. Mattila;Jochen Wirtz

581
Citations
Consumer Satisfaction with Services

Jochen Wirtz;John E.G. Bateson

554
Citations
The moderating role of target-arousal on the impact of affect on satisfaction—an examination in the context of service experiences

Jochen Wirtz;Anna S Mattila;Rachel L.P Tan

518
Citations
Service robots, customers and service employees: what can we learn from the academic literature and where are the gaps?

Vinh Nhat Lu;Jochen Wirtz;Werner H. Kunz;Stefanie Paluch

515
Citations
Perceived Fairness of Demand-based Pricing for Restaurants

Sheryl E. Kimes;Jochen Wirtz

467
Citations
Has Revenue Management become Acceptable?: Findings from an International Study on the Perceived Fairness of Rate Fences

Sheryl E. Kimes;Jochen Wirtz

447
Citations
Consumer online privacy concerns and responses: a power–responsibility equilibrium perspective

May Lwin;Jochen Wirtz;Jerome D. Williams

436
Citations
Platforms in the peer-to-peer sharing economy

Jochen Wirtz;Kevin Kam Fung So;Makarand Amrish Mody;Stephanie Q Liu

410
Citations
Customers behaving badly: a state of the art review, research agenda and implications for practitioners

Ray Fisk;Stephen Grove;Lloyd C. Harris;Dominique A. Keeffe

407
Citations
The role of preconsumption affect in postpurchase evaluation of services

Anna Mattila;Jochen Wirtz

322
Citations
The Moderating Role of Familiarity in Fairness Perceptions of Revenue Management Pricing

Jochen Wirtz;Sheryl E. Kimes

319
Citations
Consumer Cheating on Service Guarantees

Jochen Wirtz;Doreen Kum

306
Citations
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

Mekhail Mustak;Joni Salminen;Loïc Plé;Jochen Wirtz

292
Citations
Corporate digital responsibility

Lara Lobschat;Benjamin Mueller;Benjamin Mueller;Felix Eggers;Laura Brandimarte

275
Citations
Service marketing : people, technology, strategy

Christopher Lovelock;Jochen Wirtz

216
Citations
Congruency of Scent and Music As a Driver of In-Store Evaluations and Behavior

Jochen Wirtz;Anna Mattila

6
Citations

Frequent Co-Authors

Anna S. Mattila Pennsylvania State University

Loizos Heracleous University of Warwick

Sheryl E. Kimes Cornell University

May O. Lwin Nanyang Technological University

Christopher S. Tang University of California, Los Angeles

Paul G. Patterson University of New South Wales

Irene C. L. Ng University of Warwick

Naresh K. Malhotra Georgia Institute of Technology

Kevin Kam Fung So Purdue University West Lafayette

Ulrich R. Orth Kiel University

External Links

Personal website of Jochen Wirtz Google Scholar page

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