2026 Naresh K. Malhotra: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	National Ranking	Publications	Citations
Business and Management	64	409	191	246	51038

Naresh K. Malhotra publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Naresh K. Malhotra sits on this spectrum.

35 publications 436+

This scientist: 246 publications — 86th percentile

86% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Naresh K. Malhotra D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Naresh K. Malhotra sits on this spectrum.

30 D-Index 89+

This scientist: 64 D-Index — 87th percentile

87% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

Fellow of the Decision Sciences Institute
Fellow of the Decision Sciences Institute
Fellow of the Decision Sciences Institute
Fellow of the Decision Sciences Institute
Fellow of the Decision Sciences Institute

Overview

Naresh K. Malhotra was affiliated with the Georgia Institute of Technology in the United States. Their research spanned multiple fields including Business, Management and Accounting, Psychology, and Social Sciences, with notable work distributed across several subfields such as Marketing, Economics and Econometrics, Sociology and Political Science, Clinical Psychology, and Social Psychology.

Their scholarly contributions focused extensively on topics related to consumer behavior and market dynamics. Key areas of interest included Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, and the impacts of the COVID-19 pandemic both on society and mental health. Additional research themes incorporated Death Anxiety and Social Exclusion, Innovation and Socioeconomic Development, as well as Global and Cross-Cultural Management.

Malhotra's published works appeared in a variety of academic venues, demonstrating a broad engagement with different disciplinary audiences. Frequent publication venues included:

European Journal of Marketing
Journal of African Business
International Journal of Consumer Studies
International Journal of Advertising
PsycTESTS Dataset

Their recent papers included:

"Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior" (2023) - European Journal of Marketing
"Marketing in African Emerging Markets: Emerging Perspectives" (2020) - Journal of African Business
"Observational learning: Influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment" (2021) - International Journal of Consumer Studies
"Ad typicality judgments in the processing of creative television ads" (2022) - International Journal of Advertising
"Ad Typicality Judgments and Creative Television Ad Processing--Model" (2023) - PsycTESTS Dataset

The scientist collaborated regularly with several colleagues, including Mark Peterson, Avinash Jain, Satyabhusan Dash, Steven M. Burgess, and Ashutosh Patil. Mark Peterson was a frequent coauthor on multiple publications.

Among honors, Naresh K. Malhotra was recognized as a Fellow of the Decision Sciences Institute, signifying affiliation with the professional community of decision sciences researchers.

Best Publications

Marketing Research: An Applied Orientation

Naresh K. Malhotra

17652
Citations
Marketing Research: An Applied Approach

Naresh K. Malhotra;Daniel Nunan;David F. Birks.

7110
Citations
Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model

Naresh K. Malhotra;Sung S. Kim;James Agarwal

4049
Citations
Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment.

Charla Mathwick;Naresh Malhotra;Edward Rigdon

3447
Citations
Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research

Naresh K. Malhotra;Sung S. Kim;Ashutosh Patil

3429
Citations
A Longitudinal Model of Continued IS Use: An Integrative View of Four Mechanisms Underlying Postadoption Phenomena

Sung S. Kim;Naresh K. Malhotra

1332
Citations
Information load and consumer decision making.

Naresh K. Malhotra

1273
Citations
Self concept and product choice: an integrated perspective

Naresh K. Malhotra

977
Citations
The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison

Charla Mathwick;Naresh K. Malhotra;Edward Rigdon

874
Citations
Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review

Naresh K. Malhotra;James Agarwal;Mark Peterson

796
Citations
A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts:

Naresh K. Malhotra

738
Citations
Basic Marketing Research: A Decision-making Approach

Naresh K. Malhotra

689
Citations
Marketing Research

Dan Nunan;David F. Birks;David F. Burks;Naresh K. Malhotra

642
Citations
Riset pemasaran : pendekatan terapan

Naresh K. Malhotra

612
Citations
Research Note-Two Competing Perspectives on Automatic Use: A Theoretical and Empirical Comparison

Sung S. Kim;Naresh K. Malhotra;Sridhar Narasimhan

584
Citations
Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons

Naresh K. Malhotra;Francis M. Ulgado;James Agarwal;G. Shainesh

441
Citations
Marketing Research: an applied approach: 3rd European Edition

Naresh Malhotra;David Birks

422
Citations
Reflections on the Information Overload Paradigm in Consumer Decision Making

Naresh K. Malhotra

351
Citations
Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions

Naresh K. Malhotra;James Agarwal;Francis M. Ulgado

342
Citations
Marketing innovation : A consequence of competitiveness

Suraksha Gupta;Naresh K. Malhotra;Michael Czinkota;Pantea Foroudi

339
Citations

Frequent Co-Authors

Jagdish N. Sheth Emory University

Nelson Oly Ndubisi Southern Cross University

Vithala R. Rao Cornell University

Suraksha Gupta University of the Arts London

Michael R. Czinkota Georgetown University

Wagner A. Kamakura Rice University

Vijay Mahajan The University of Texas at Austin

Jochen Wirtz National University of Singapore

Wayne S. DeSarbo Pennsylvania State University

Pantea Foroudi Brunel University London

External Links

Personal website of Naresh K. Malhotra Google Scholar page

If you think any of the details on this page are incorrect, let us know.

Related Online Degrees & Career Pathways

As you explore studying Business and Management in the USA, it’s important to recognize the wide variety of related online degrees and career routes available. Today, students can access top-quality programs in specialized fields—often at a fraction of the cost of traditional, on-campus learning.

For example, if you are interested in accounting, understanding the cost of accounting degree online can help you plan your finances without compromising on quality. The growth of technology also means more business-focused professionals are choosing to upskill by enrolling in the best AI masters programs online, which open doors to leadership roles at the intersection of business and technology.

Looking for a pathway in the booming construction industry? Investigate the online construction management degree cost as a steppingstone for roles in project leadership and operations. And for those set on advancing quickly to executive levels, a cheap online MBA is a cost-effective route to career growth.

By comparing different online degrees and their affordability, you can tailor your business education to precisely match your goals and budget.