Naresh K. Malhotra was affiliated with the Georgia Institute of Technology in the United States. Their research spanned multiple fields including Business, Management and Accounting, Psychology, and Social Sciences, with notable work distributed across several subfields such as Marketing, Economics and Econometrics, Sociology and Political Science, Clinical Psychology, and Social Psychology.
Their scholarly contributions focused extensively on topics related to consumer behavior and market dynamics. Key areas of interest included Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, and the impacts of the COVID-19 pandemic both on society and mental health. Additional research themes incorporated Death Anxiety and Social Exclusion, Innovation and Socioeconomic Development, as well as Global and Cross-Cultural Management.
Malhotra's published works appeared in a variety of academic venues, demonstrating a broad engagement with different disciplinary audiences. Frequent publication venues included:
Their recent papers included:
The scientist collaborated regularly with several colleagues, including Mark Peterson, Avinash Jain, Satyabhusan Dash, Steven M. Burgess, and Ashutosh Patil. Mark Peterson was a frequent coauthor on multiple publications.
Among honors, Naresh K. Malhotra was recognized as a Fellow of the Decision Sciences Institute, signifying affiliation with the professional community of decision sciences researchers.
Naresh K. Malhotra
Naresh K. Malhotra;Daniel Nunan;David F. Birks.
Naresh K. Malhotra;Sung S. Kim;James Agarwal
Charla Mathwick;Naresh Malhotra;Edward Rigdon
Naresh K. Malhotra;Sung S. Kim;Ashutosh Patil
Sung S. Kim;Naresh K. Malhotra
Naresh K. Malhotra
Naresh K. Malhotra
Charla Mathwick;Naresh K. Malhotra;Edward Rigdon
Naresh K. Malhotra;James Agarwal;Mark Peterson
Naresh K. Malhotra
Naresh K. Malhotra
Dan Nunan;David F. Birks;David F. Burks;Naresh K. Malhotra
Naresh K. Malhotra
Sung S. Kim;Naresh K. Malhotra;Sridhar Narasimhan
Naresh K. Malhotra;Francis M. Ulgado;James Agarwal;G. Shainesh
Naresh Malhotra;David Birks
Naresh K. Malhotra
Naresh K. Malhotra;James Agarwal;Francis M. Ulgado
Suraksha Gupta;Naresh K. Malhotra;Michael Czinkota;Pantea Foroudi
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