What is he best known for?
The fields of study he is best known for:
- Statistics
- Marketing
- Advertising
Vithala R. Rao mostly deals with Marketing, Econometrics, Marketing research, Set and Management science.
When carried out as part of a general Marketing research project, his work on New product development, Brand management and Brand awareness is frequently linked to work in Equity risk, therefore connecting diverse disciplines of study.
His Econometrics research includes themes of Estimation and Data science.
His biological study spans a wide range of topics, including Marketing management and Marketing mix.
His Set research incorporates elements of Choice based conjoint, Variables and Measure.
His study explores the link between Management science and topics such as Conjoint analysis that cross with problems in Multidimensional scaling, Preference and Task.
His most cited work include:
- Conjoint Measurement for Quantifying Judgmental Data (1024 citations)
- How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation (411 citations)
- An Empirical Comparison of Consumer-Based Measures of Brand Equity (336 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of study are Marketing, Econometrics, New product development, Industrial organization and Marketing research.
His Marketing study frequently draws parallels with other fields, such as Advertising.
His Econometrics study incorporates themes from Sample, Estimation and Consumer choice.
His studies in New product development integrate themes in fields like Intermediary, Microeconomics and Selection.
As part of the same scientific family, Vithala R. Rao usually focuses on Industrial organization, concentrating on Competition and intersecting with Market share.
His Marketing research study combines topics from a wide range of disciplines, such as Product design and Market segmentation.
He most often published in these fields:
- Marketing (33.33%)
- Econometrics (14.44%)
- New product development (14.44%)
What were the highlights of his more recent work (between 2014-2021)?
- Marketing (33.33%)
- Advertising (8.33%)
- Panel data (2.78%)
In recent papers he was focusing on the following fields of study:
His main research concerns Marketing, Advertising, Panel data, Preference and Industrial organization.
His study in the field of Brand extension, Brand equity and Brand management also crosses realms of Customer delight and Customer equity.
His research integrates issues of Valence and Sales promotion in his study of Advertising.
His Preference study integrates concerns from other disciplines, such as Conjoint analysis and Management science.
His work carried out in the field of Industrial organization brings together such families of science as Situational ethics, Marketing science and Consumer choice.
In his research on the topic of Set, Matching and Product is strongly related with Similarity.
Between 2014 and 2021, his most popular works were:
- An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research (34 citations)
- Choosing the Right Target: Relative preferences for resource similarity and complementarity in acquisition choice (14 citations)
- Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India (11 citations)
In his most recent research, the most cited papers focused on:
- Statistics
- Marketing
- Microeconomics
The scientist’s investigation covers issues in Marketing, Preference, Management science, Key articles and Conjoint analysis.
His Brand equity, Brand management and Brand extension study in the realm of Marketing interacts with subjects such as Customer delight and Customer equity.
His Preference studies intersect with other subjects such as Socioeconomic status, Social class, Emerging markets, Lower middle class and Credit card.
Vithala R. Rao undertakes multidisciplinary investigations into Management science and Review article in his work.
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