The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Vithala R. Rao sits on this spectrum.
This scientist: 169 publications — 66th percentile
66% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 436 publications or more.
The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Vithala R. Rao sits on this spectrum.
This scientist: 47 D-Index — 63rd percentile
63% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 89 D-Index or more.
Vithala R. Rao is affiliated with Cornell University in the United States. Their research primarily spans the fields of Business, Management and Accounting, and Social Sciences, with a particular focus on Marketing and Sociology and Political Science. Other areas of specialization include Management Science and Operations Research, Economics and Econometrics, and Communication.
The main topics explored in their work are Consumer Market Behavior and Pricing, Digital Marketing and Social Media, Consumer Retail Behavior Studies, Innovation Diffusion and Forecasting, Economics of Agriculture and Food Markets, Social Capital and Networks, and Social Media and Politics.
Vithala R. Rao has published scholarly articles in several notable venues. Frequent publication outlets include:
Their recent papers reflect diverse research interests and empirical analysis, such as:
Collaboration is a significant aspect of their work. Frequent co-authors include:
Among professional recognitions, Vithala R. Rao was named a Fellow of the American Marketing Association in 2016.
Paul E. Green;Vithala R. Rao
Manoj K. Agarwal;Vithala R. Rao
Vithala R. Rao;Manoj K. Agarwal;Denise Dahlhoff
Robert P. Leone;Vithala R. Rao;Kevin Lane Keller;Anita Man Luo;Anita Man Luo;Anita Man Luo
Moshe Ben-Akiva;Denis Bolduc;Philippe Delquie;Tommy Gärling
Vithala R. Rao
M. Ben-Akiva;M. Bradley;T. Morikawa;J. Benjamin
Vithala R. Rao
Anil Kaul;Vithala R Rao
Vijay Mahajan;Vithala R. Rao;Rajendra K. Srivastava
Paul E. Green;Vithala R. Rao
Peter H. Farquhar;Vithala R. Rao
John R. Hauser;Vithala R. Rao
Vrinda Kadiyali;K. Sudhir;Vithala R. Rao
Jaihak Chung;Vithala R. Rao
Oded Netzer;Olivier Toubia;Eric T. Bradlow;Ely Dahan
Wayne DeSarbo;Vithala R. Rao
Moshe Ben-Akiva;Daniel Mcfadden;Makoto Abe;Ulf Böckenholt
P. B. Seetharaman;Siddhartha Chib;Andrew Ainslie;Peter Boatwright
Weizhong Jiang;Chekitan S. Dev;Vithala R. Rao
Vithala R. Rao;Darius Jal Sabavala
Vithala R. Rao;Edward W. McLaughlin
Vijay Mahajan;Vithala R. Rao;Rajendra K. Srivastava
Jaihak Chung;Vithala R. Rao
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