2026 Yoram Wind: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	52	858	798	369	337	149	16163

Research.com Recognitions

2015 - Fellow of the American Marketing Association
1993 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association
1985 - Charles Coolidge Parlin Marketing Research Award, American Marketing Association

Overview

Yoram Wind is affiliated with the University of Pennsylvania in the United States. Their research spans multiple fields within Business, Management and Accounting, with specific contributions in Marketing, Experimental and Cognitive Psychology, Human-Computer Interaction, Cognitive Neuroscience, and Management Science and Operations Research.

The scientist's recent published papers include the following:

Unlocking Marketing Creativity Using Artificial Intelligence, 2024, Journal of Interactive Marketing
Genetic Data: Potential Uses and Misuses in Marketing, 2020, SSRN Electronic Journal
Wharton Marketing: Where Academia Meets Practice, 2021, Customer Needs and Solutions
Correction to: Wharton Marketing: Where Academia Meets Practice, 2021, Customer Needs and Solutions

Research topics addressed by Yoram Wind cover a diverse set of themes related to innovation, consumer behavior, and creativity, including:

Creativity in Education and Neuroscience
Virtual Reality Applications and Impacts
Aesthetic Perception and Analysis
Consumer Behavior in Brand Consumption and Identification
Innovation Diffusion and Forecasting
Business Strategies and Innovation
Innovation and Socioeconomic Development

Frequent collaborators in their research are:

Margherita Pagani
Eric T. Bradlow
Raghuram Iyengar
Barbara E. Kahn
Catherine Lamberton

Publication venues where Yoram Wind has contributed multiple works include:

Customer Needs and Solutions
Journal of Interactive Marketing
SSRN Electronic Journal

Yoram Wind has received several awards in recognition of their work, including:

Fellow of the American Marketing Association, 2015
AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association, 1993
Charles Coolidge Parlin Marketing Research Award, American Marketing Association, 1985

Best Publications

Marketing Applications of the Analytic Hierarchy Process

Yoram Wind;Thomas L. Saaty

1501
Citations
Thirty Years of Conjoint Analysis: Reflections and Prospects

Paul E. Green;Abba M. Krieger;Yoram Jerry Wind

1342
Citations
Industrial buying and creative marketing

Patrick J. Robinson;Charles W. Faris;Yoram Wind

1235
Citations
Issues and Advances in Segmentation Research

Yoram Wind

1186
Citations
A General Model for Understanding Organizational Buying Behavior

Frederick E. Webster;Yoram Wind

1131
Citations
Organizational buying behavior

Frederick E. Webster;Yoram Wind

805
Citations
THE MYTH OF GLOBALIZATION

Yoram Wind

797
Citations
Marketing Strategy: New Directions for Theory and Research:

Yoram Wind;Thomas S. Robertson

631
Citations
Product policy : concepts, methods, and strategy

Unknown

395
Citations
Thirty Years of Conjoint Analysis: Reflections and Prospects

Unknown

384
Citations
A General Model for Understanding Organizational Buying Behavior

Unknown

356
Citations
Industrial market segmentation

Yoram Wind;Richard N. Cardozo

333
Citations
Multiattribute decisions in marketing : a measurement approach

Paul E. Green;Yoram J. Wind

278
Citations
Innovation Diffusion Models of New Product Acceptance.

Eric M. Leifer;Vijay Mahajan;Yoram Wind

275
Citations
Guidelines for Developing International Marketing Strategies

Yoram Wind;Susan P. Douglas;Howard V. Perlmutter

265
Citations
The Determinants of Vendor Selection: The Evaluation Function Approach

Yoram Wind;Paul E. Green;Patrick J. Robinson

258
Citations
Industrial Source Loyalty

Yoram Wind

185
Citations
The Network Challenge: Strategy, Profit, and Risk in an Interlinked World

Paul R. Kleindorfer;Yoram J. Wind;Robert E. Gunther

183
Citations
A Model for the Analysis of Asymmetric Data in Marketing Research

Richard A. Harshman;Paul E. Green;Yoram Wind;Margaret E. Lundy

183
Citations
Conjoint Analysis of Price Premiums for Hotel Amenities

Stephen M Goldberg;Paul E Green;Jerry Yoram Wind

177
Citations
Who competes with whom? A demand-based perspective for identifying and representing asymmetric competition

Wayne S. DeSarbo;Rajdeep Grewal;Jerry Wind

149
Citations
On the Measurement of Purchase Data: Surveys versus Purchase Diaries

Yoram Wind;David Lerner

137
Citations
Organizational Psychographics and Innovativeness

Thomas S. Robertson;Yoram Wind

136
Citations
Overlapping Clustering: A New Method for Product Positioning

Phipps Arabie;J. Douglas Carroll;Wayne S. DeSarbo;Yoram Jerry Wind

26
Citations

Frequent Co-Authors

Paul E. Green University of Pennsylvania

Vijay Mahajan The University of Texas at Austin

Susan P. Douglas New York University

Thomas S. Robertson University of Pennsylvania

Frederick E. Webster Dartmouth College

Vithala R. Rao Cornell University

Wayne S. DeSarbo Pennsylvania State University

Glen L. Urban MIT

Paul R. Kleindorfer INSEAD

Jay Hauser University of California, Los Angeles

External Links

Wikipedia of Yoram Wind Personal website of Yoram Wind

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