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Business and Management

D-Index
65
Citations
21889
World Ranking
396
National Ranking
183

Research.com Recognitions

  • 2017 - Buck Weaver Award, INFORMS Society for Marketing Science (ISMS)
  • 2015 - Fellow of the American Marketing Association
  • 2008 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association
  • 2008 - INFORMS Society for Marketing Science (ISMS) Fellow Award
  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the European Marketing Academy (EMAC)

Overview

Gary L. Lilien is affiliated with Pennsylvania State University in the United States. Their academic contributions span various areas within business and management, with a particular focus on marketing and social sciences. Their research covers subfields including sociology and political science, marketing, organizational behavior and human resource management, management information systems, and strategy and management.

The main topics addressed in their work include:

  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Big Data and Business Intelligence
  • Consumer Retail Behavior Studies
  • Consumer Behavior in Brand Consumption and Identification
  • Business Strategy and Innovation
  • Private Equity and Venture Capital

Examples of recent papers authored or coauthored by Gary L. Lilien include:

  • Should B2B start-ups invest in marketing? (2024), published in Industrial Marketing Management
  • Driving Customer Analytics From the Top (2020), published in Customer Needs and Solutions
  • Managing ad hoc sales encounters in B2B markets (2022), published in Industrial Marketing Management
  • Horizontal Referrals in B2B Markets (2023), published in Journal of Marketing Research
  • Editorial: A Retrospective from the Editors-in-Chief on the History of Interfaces/INFORMS Journal on Applied Analytics (2020), published in INFORMS Journal on Applied Analytics

Frequent coauthors include:

  • Stefan Wuyts
  • Ofer Mintz
  • Frank Germann
  • Christine Moorman
  • Lars Fiedler

Their research has been published in venues such as:

  • Industrial Marketing Management
  • Customer Needs and Solutions
  • Journal of Marketing Research
  • INFORMS Journal on Applied Analytics
  • International Journal of Research in Marketing

Awards received by Gary L. Lilien include:

  • Buck Weaver Award, INFORMS Society for Marketing Science (ISMS), 2017
  • Fellow of the American Marketing Association, 2015
  • INFORMS Society for Marketing Science (ISMS) Fellow Award, 2008
  • AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association, 2008
  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the European Marketing Academy (EMAC)

Best Publications

  • Marketing Models (Маркетинговые модели)

    Gary L. Lilien;K. Sridhar Moorthy;Philip Kotler

  • Market - Fondements et méthodes des recherches en marketing

    Yves Evrard;Bernard Pras;Elyette Roux;Pierre Desmet

  • A multi-stage model of word-of-mouth influence through viral marketing

    Arnaud De Bruyn;Gary L. Lilien

  • Performance Assessment of the Lead User Idea-Generation Process for New Product Development

    Gary L. Lilien;Pamela D. Morrison;Kathleen Searls;Mary Sonnack

  • Technological Opportunism and Radical Technology Adoption: An Application to E-Business

    Raji Srinivasan;Gary L. Lilien;Arvind Rangaswamy

  • Medical Innovation revisited: Social contagion versus marketing effort

    Christophe Van den Bulte;Gary L. Lilien

  • Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems

    Rajdeep Grewal;Gary L. Lilien;Girish Mallapragada

  • The timing of competitive market entry: an exploratory study of new industrial products

    Gary L. Lilien;Eunsang Yoon

  • Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

    Gary L. Lilien;Arvind Rangaswamy

  • Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses

    Gerrit H. Van Bruggen;Gary L. Lilien;Manish Kacker

  • The B2B Knowledge Gap

    Gary L. Lilien

  • Turning adversity into advantage: Does proactive marketing during a recession pay off?

    Raji Srinivasan;Arvind Rangaswamy;Gary L. Lilien

  • First in, First out? The Effects of Network Externalities on Pioneer Survival

    Raji Srinivasan;Gary L. Lilien;Arvind Rangaswamy

  • Using computers to realize joint gains in negotiations: toward an “electronic bargaining table”

    Arvind Rangaswamy;G. Richard Shell

  • A Three-Stage Model of Industrial Trade Show Performance

    Srinath Gopalakrishna;Gary L. Lilien

  • Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models

    Christophe Van den Bulte;Gary L. Lilien

  • New industrial product performance: The effects of market characteristics and strategy☆

    Eunsang Yoon;Gary L. Lilien

  • Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment

    Gary L. Lilien;Ambar G. Rao;Shlomo Kalish

  • Marketing Decision Making: A Model Building Approach

    Charles B. Weinberg;Gary L. Lilien;Philip Kotler

  • Exceptional Paper---ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products

    Gary L. Lilien

Frequent Co-Authors

Arvind Rangaswamy
Arvind Rangaswamy Pennsylvania State University
Rajdeep Grewal
Rajdeep Grewal University of North Carolina at Chapel Hill
John Roberts
John Roberts Rice University
Jehoshua Eliashberg
Jehoshua Eliashberg University of Pennsylvania
Marnik G. Dekimpe
Marnik G. Dekimpe Tilburg University
Bernd Skiera
Bernd Skiera Goethe University Frankfurt
Gilles Laurent
Gilles Laurent Max Planck Society
Alok Kumar
Alok Kumar University of Miami
Ralph L. Keeney
Ralph L. Keeney Duke University

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