Gilles Laurent is affiliated with the Max Planck Society in Germany and has conducted research spanning multiple fields including business, management, accounting, and medicine. Their scholarly work mainly focuses on marketing, cardiology and cardiovascular medicine, statistics and probability, sociology and political science, as well as cognitive neuroscience.
The primary topics addressed in Laurent's research include consumer market behavior and pricing, consumer behavior in brand consumption and identification, digital marketing and social media, neural and behavioral psychology studies, decision-making and behavioral economics, and statistical methods including Bayesian inference.
Laurent has contributed to several peer-reviewed publications across a variety of venues. Noteworthy recent papers include:
Frequent co-authors who have collaborated with Laurent include Jean-Louis Chandon, Raphaëlle Lambert-Pandraud, Marc Vanhuele, Cédric Heuchenne, and Jacobo de Uña-Álvarez.
Laurent's research outputs have appeared in a range of scientific journals, including:
The diversity of publication venues reflects the interdisciplinary approach taken in Laurent's study, traversing theoretical and applied domains in both social sciences and medicine.
Gilles Laurent;Jean-NOËL Kapferer
Pierre Chandon;Brian Wansink;Gilles Laurent
Mark Stopfer;Seetha Bhagavan;Seetha Bhagavan;Brian H. Smith;Gilles Laurent
Jean-Noël Kapferer;Gilles Laurent
W.Daniel Tracey;Rachel I Wilson;Gilles Laurent;Seymour Benzer
Javier Perez-Orive;Ofer Mazor;Glenn C. Turner;Stijn Cassenaer
Gilles Laurent
Mark Stopfer;Vivek Jayaraman;Gilles Laurent
Rachel I. Wilson;Glenn C. Turner;Gilles Laurent
Michael Wehr;Gilles Laurent
Gilles Laurent;Hananel Davidowitz
Misha Rabinovich;Ramon Huerta;Gilles Laurent
Ofer Mazor;Gilles Laurent
Rainer W. Friedrich;Gilles Laurent
Rachel I. Wilson;Gilles Laurent
Gilles Laurent;Mark Stopfer;Rainer W. Friedrich;Misha I. Rabinovich
Christof Koch;Gilles Laurent
M. Rabinovich;A. Volkovskii;P. Lecanda;P. Lecanda;R. Huerta;R. Huerta
Maria Antonietta Tosches;Tracy M. Yamawaki;Robert K. Naumann;Ariel A. Jacobi
Katrina MacLeod;Gilles Laurent
Jean-Noël Kapferer;Gilles Laurent
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Nanjing University
National Academies of Sciences, Engineering, and Medicine
National Institutes of Health
Istituto Oncologico Veneto
Mayo Clinic
University of Dundee
Kyoto University
University of California, Davis
Aberystwyth University
Université Paris Cité
French Institute for Research in Computer Science and Automation - INRIA
Yale University
University of Poitiers
University of Copenhagen
University of Alabama at Birmingham
Radboud University
