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Business and Management
USA
2026

D-Index & Metrics

Business and Management

D-Index
90
Citations
31655
World Ranking
88
National Ranking
42

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award
  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award

Overview

Brian Wansink is affiliated with Cornell University in the United States. Their research primarily spans the fields of medicine and psychology, with a significant focus on public health, environmental and occupational health, clinical psychology, social psychology, psychiatry and mental health, and music.

Their work extensively covers topics related to obesity, physical activity, and diet, as well as consumer attitudes and food labeling. Additional subjects of research include eating disorders and behaviors, sensory analysis and statistical methods, nutritional studies and diet, humor studies and applications, and empathy and medical education.

Brian Wansink has authored several recent papers, including:

  • MyPlate, Half-Plate, and No Plate: How Visual Plate-Related Dietary Benchmarks Influence What Food People Serve (2022, Cureus)
  • MyPlate, Half-Plate, and No Plate: How Visual Plate-related Dietary Benchmarks Influence Meal Composition (2021, bioRxiv (Cold Spring Harbor Laboratory))
  • Body Shaming vs. Body Positivity: Exploring What Words Hurt and What Words Heal (2023, bioRxiv (Cold Spring Harbor Laboratory))
  • MyPlate, Half-Plate, and No Plate: How Visual Plate-related Dietary Benchmarks Influence What People Serve (2021, SSRN Electronic Journal)
  • Parental actions that correlate with preschoolers requesting larger portions of food when away from home (2022, International Journal of Community Medicine and Public Health)

The scientist frequently publishes in venues such as bioRxiv (Cold Spring Harbor Laboratory), SSRN Electronic Journal, Cureus, International Journal of Community Medicine and Public Health, and Med Discoveries.

Collaborations often occur with coauthors including Audrey Wansink, Valerie Wansink, and Loren Cherry.

Best Publications

  • A BENEFIT CONGRUENCY FRAMEWORK OF SALES PROMOTION EFFECTIVENESS

    Pierre Chandon;Brian Wansink;Gilles Laurent

  • Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

    Norman M. Bradburn;Seymour Sudman;Brian Wansink

  • Environmental factors that increase the food intake and consumption volume of unknowing consumers.

    Brian Wansink

  • Mindless Eating: Why We Eat More Than We Think

    Brian Wansink

  • The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

    Pierre Chandon;Brian Wansink

  • Beyond nudges: Tools of a choice architecture

    Eric J. Johnson;Suzanne B. Shu;Benedict G. C. Dellaert;Craig Fox

  • Can “Low-Fat” Nutrition Labels Lead to Obesity?:

    Brian Wansink;Pierre Chandon

  • Mindless eating: The 200 daily food decisions we overlook.

    Brian Wansink;Jeffery Sobal

  • The Influence of Assortment Structure on Perceived Variety and Consumption Quantities

    Barbara E. Kahn;Brian Wansink

  • Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake

    Brian Wansink;James E. Painter;Jill North

  • Exploring comfort food preferences across age and gender.

    Brian Wansink;Matthew M. Cheney;Nina Chan

  • The Variety of an Assortment

    Stephen J. Hoch;Eric T. Bradlow;Brian Wansink

  • An Anchoring and Adjustment Model of Purchase Quantity Decisions

    Brian Wansink;Robert J. Kent;Stephen J. Hoch

  • Can Package Size Accelerate Usage Volume

    Brian Wansink

  • Does food marketing need to make us fat? a review and solutions

    Pierre Chandon;Brian Wansink

  • Bad popcorn in big buckets: portion size can influence intake as much as taste.

    Brian Wansink;Junyong Kim

  • The Influence of Incidental Affect on Consumers’ Food Intake:

    Nitika Garg;Brian Wansink;J. Jeffrey Inman

  • Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships

    Paul Rozin;Julia M. Hormes;Myles S. Faith;Brian Wansink

  • A note on modeling consumer reactions to a crisis: The case of the mad cow disease

    Joost M.E. Pennings;Joost M.E. Pennings;Brian Wansink;Brian Wansink;Matthew T.G. Meulenberg

  • Ice cream illusions bowls, spoons, and self-served portion sizes.

    Brian Wansink;Koert van Ittersum;James E. Painter

  • You taste what you see: Do organic labels bias taste perceptions?

    Wan-chen Jenny Lee;Mitsuru Shimizu;Kevin M. Kniffin;Brian Wansink

Frequent Co-Authors

David R. Just
David R. Just Cornell University
Joost M.E. Pennings
Joost M.E. Pennings Maastricht University
William D. Schulze
William D. Schulze Cornell University
Jeffery Sobal
Jeffery Sobal Cornell University
Barbara E. Kahn
Barbara E. Kahn University of Pennsylvania
Paul Rozin
Paul Rozin University of Pennsylvania
Carol M. Devine
Carol M. Devine Cornell University
Elaine Wethington
Elaine Wethington Cornell University
Harry M. Kaiser
Harry M. Kaiser Cornell University
Peter M. Todd
Peter M. Todd Indiana University

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