H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 68 Citations 22,748 218 World Ranking 99 National Ranking 50

Overview

What is he best known for?

The fields of study he is best known for:

  • World War II
  • Law
  • Social psychology

His primary areas of investigation include Marketing, Advertising, Food intake, Social psychology and Perception. His Marketing research incorporates themes from Variety and Norm. His Advertising research is multidisciplinary, relying on both Estimation, Obesity and Catering industry.

His study in Food intake is interdisciplinary in nature, drawing from both Feeding behavior, Healthy food and Overeating. He has researched Social psychology in several fields, including Validity and Eating behavior. His research integrates issues of Channel power, Sensory system and Taste in his study of Perception.

His most cited work include:

  • A BENEFIT CONGRUENCY FRAMEWORK OF SALES PROMOTION EFFECTIVENESS (972 citations)
  • Environmental factors that increase the food intake and consumption volume of unknowing consumers. (846 citations)
  • The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions (546 citations)

What are the main themes of his work throughout his whole career to date?

Brian Wansink focuses on Marketing, Advertising, Social psychology, Food intake and Environmental health. Particularly relevant to Consumer behaviour is his body of work in Marketing. Brian Wansink combines subjects such as Perception and Taste with his study of Advertising.

His Food intake study integrates concerns from other disciplines, such as Developmental psychology and Sensory cue. His research on Environmental health often connects related areas such as Calorie.

He most often published in these fields:

  • Marketing (24.18%)
  • Advertising (21.29%)
  • Social psychology (13.53%)

What were the highlights of his more recent work (between 2014-2019)?

  • Marketing (24.18%)
  • Advertising (21.29%)
  • Social psychology (13.53%)

In recent papers he was focusing on the following fields of study:

His primary areas of study are Marketing, Advertising, Social psychology, Environmental health and Obesity. Brian Wansink works in the field of Marketing, focusing on Focus group in particular. Brian Wansink incorporates Advertising and Portion size in his research.

He works mostly in the field of Social psychology, limiting it down to concerns involving Overeating and, occasionally, Public health and Regret. Brian Wansink combines subjects such as Psychological intervention and Selection with his study of Environmental health. His study in Obesity is interdisciplinary in nature, drawing from both Meal and Gerontology.

Between 2014 and 2019, his most popular works were:

  • Food waste paradox: antecedents of food disposal in low income households (106 citations)
  • Weighing the Evidence of Common Beliefs in Obesity Research (104 citations)
  • Shining Light on Atmospherics: How Ambient Light Influences Food Choices (60 citations)

In his most recent research, the most cited papers focused on:

  • World War II
  • Law
  • Social psychology

Brian Wansink mostly deals with Marketing, Social psychology, Advertising, Consumer behaviour and Obesity. The Marketing study combines topics in areas such as Promotion, Food waste, Behavioral economics, Health promotion and Healthy food. His Social psychology research incorporates elements of Recall, Overconsumption, Association, Food intake and Preference.

His research in Advertising intersects with topics in Cognitive psychology, Perception, Fruits and vegetables, Packaging and labeling and Taste. Brian Wansink has researched Consumer behaviour in several fields, including Discipline, Theme, Public relations, Boundary and Eating behavior. His Obesity study combines topics in areas such as Meal, Gerontology, Public health and Environmental health.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

A BENEFIT CONGRUENCY FRAMEWORK OF SALES PROMOTION EFFECTIVENESS

Pierre Chandon;Brian Wansink;Gilles Laurent.
Journal of Marketing (2000)

2186 Citations

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Norman M. Bradburn;Seymour Sudman;Brian Wansink.
(2004)

1660 Citations

Environmental factors that increase the food intake and consumption volume of unknowing consumers.

Brian Wansink.
Annual Review of Nutrition (2004)

1325 Citations

Mindless Eating: Why We Eat More Than We Think

Brian Wansink.
(2006)

1080 Citations

The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

Pierre Chandon;Brian Wansink.
Journal of Consumer Research (2007)

917 Citations

Can “Low-Fat” Nutrition Labels Lead to Obesity?:

Brian Wansink;Pierre Chandon.
Journal of Marketing Research (2006)

881 Citations

The Influence of Assortment Structure on Perceived Variety and Consumption Quantities

Barbara E. Kahn;Brian Wansink.
Journal of Consumer Research (2004)

795 Citations

Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake

Brian Wansink;James E. Painter;Jill North.
Obesity Research (2005)

757 Citations

Mindless eating: The 200 daily food decisions we overlook.

Brian Wansink;Jeffery Sobal.
Environment and Behavior (2007)

734 Citations

Beyond nudges: Tools of a choice architecture

Eric J. Johnson;Suzanne B. Shu;Benedict G. C. Dellaert;Craig Fox.
Marketing Letters (2012)

727 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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