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D-Index & Metrics

Business and Management

D-Index
50
Citations
19083
World Ranking
967
National Ranking
419

Overview

Barbara E. Kahn is affiliated with the University of Pennsylvania in the United States and conducts research primarily in the fields of Business, Management and Accounting, as well as Psychology. Their scholarly work focuses on marketing, applied psychology, gender studies, experimental and cognitive psychology, and sociology and political science.

Key topics explored in their research include consumer behavior in brand consumption and identification, consumer retail behavior studies, behavioral health and interventions, gender diversity and inequality, sports, gender, and society, psychological and temporal perspectives research, and areas related to anxiety, depression, psychometrics, treatment, and cognitive processes.

Recent publications by Barbara E. Kahn include:

  • "The past, present, and future of consumer research," 2020, Marketing Letters
  • "2019 Academic Marketing Climate Survey: motivation, results, and recommendations," 2021, Marketing Letters
  • "Anxiety about the social consequences of missed group experiences intensifies fear of missing out (FOMO)," 2024, Journal of Personality and Social Psychology
  • "The Effect of Pursuing Self-Regulatory Goals on Variety Seeking," 2023, Journal of Consumer Research
  • "More than just the spice of life: Using variety as a signal for change and diversification," 2021, Consumer Psychology Review

Barbara E. Kahn frequently collaborates with several co-authors, including:

  • Robert J. Meyer
  • Jeff Galak
  • Hoori Rafieian
  • Yanliu Huang
  • Joshua A. Halpern

Their work is often published in venues such as:

  • Marketing Letters
  • Urology
  • Customer Needs and Solutions
  • Journal of Personality and Social Psychology
  • Journal of Consumer Research

Barbara E. Kahn has contributed to book publications including "The Shopping Revolution, Updated and Expanded Edition," released by University of Pennsylvania Press in 2021.

Best Publications

  • Variety for sale: Mass customization or mass confusion?

    Cynthia Huffman;Barbara E. Kahn

  • The Influence of Positive Affect on Variety Seeking among Safe, Enjoyable Products

    Barbara E. Kahn;Alice M. Isen

  • Cross-category effects of induced arousal and pleasure on the Internet shopping experience

    Satya Menon;Barbara E. Kahn

  • The Influence of Assortment Structure on Perceived Variety and Consumption Quantities

    Barbara E. Kahn;Brian Wansink

  • The Impact of Private versus Public Consumption on Variety-Seeking Behavior

    Rebecca K. Ratner;Barbara E. Kahn

  • Corporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?

    Satya Menon;Barbara E. Kahn

  • Choosing less-preferred experiences for the sake of variety.

    Rebecca K. Ratner;Barbara E. Kahn;Daniel Kahneman

  • Consumer variety-seeking among goods and services: An integrative review

    Barbara E. Kahn

  • There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making

    Deborah J. Mitchell;Barbara E. Kahn;Susan C. Knasko

  • Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data:

    Barbara E. Kahn;Manohar U. Kalwani;Donald G. Morrison

  • The Impact of Context on Variety Seeking in Product Choices

    Satya Menon;Barbara E. Kahn

  • Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking

    Rami N. Khushaba;Chelsea Wise;Sarath Kodagoda;Jordan Louviere

  • Modeling choice among assortments.

    Barbara E. Kahn;Donald R. Lehmann

  • Modeling Ambiguity in Decisions Under Uncertainty

    Barbara E. Kahn;Rakesh K. Sarin

  • Dynamic relationships with customers: High-variety strategies

    Barbara E. Kahn

  • How tolerable is delay?: Consumers’ evaluations of internet web sites after waiting

    Benedict G.C. Dellaert;Barbara E. Kahn

  • Consumer Behavior in a Multichannel, Multimedia Retailing Environment

    Utpal M. Dholakia;Barbara E. Kahn;Randy Reeves;Aric Rindfleisch;Aric Rindfleisch

  • Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

    Murali K. Mantrala;Michael Levy;Barbara E. Kahn;Edward J. Fox

  • Comparing Dynamic Consumer Choice in Real and Computer-simulated Environments

    Raymond R. Burke;Bari A. Harlam;Barbara E. Kahn;Leonard M. Lodish

  • Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments

    Stephen M. Nowlis;Barbara E. Kahn;Ravi Dhar

  • Shopping trip behavior: An empirical investigation

    Barbara E. Kahn;David C. Schmittlein

Frequent Co-Authors

Mary Frances Luce
Mary Frances Luce Duke University
Brian Wansink
Brian Wansink Cornell University
Leigh McAlister
Leigh McAlister The University of Texas at Austin
Donald R. Lehmann
Donald R. Lehmann Columbia University
Benedict G. C. Dellaert
Benedict G. C. Dellaert Erasmus University Rotterdam
Joel Huber
Joel Huber Duke University
Gal Zauberman
Gal Zauberman Yale University
Utpal M. Dholakia
Utpal M. Dholakia Rice University
Aric Rindfleisch
Aric Rindfleisch University of Illinois at Urbana-Champaign
Michael I. Norton
Michael I. Norton Harvard University

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