What is he best known for?
The fields of study he is best known for:
- Social psychology
- Cognition
- Statistics
The scientist’s investigation covers issues in Perception, Advertising, Consumer behaviour, Cognitive psychology and Marketing.
His studies in Perception integrate themes in fields like Social psychology, Affect, Cognition and Sensory system.
His biological study spans a wide range of topics, including Facilitation and Recall.
Aradhna Krishna has researched Consumer behaviour in several fields, including Stimulus, Product, Information processing, Feeling and External validity.
He combines subjects such as Social intelligence, Semantic association, Congruence and Haptic perception with his study of Cognitive psychology.
His Marketing study combines topics in areas such as Stochastic modelling, Game theory and Willingness to pay.
His most cited work include:
- An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (564 citations)
- Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?: (287 citations)
- Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues (230 citations)
What are the main themes of his work throughout his whole career to date?
Advertising, Perception, Marketing, Cognitive psychology and Social psychology are his primary areas of study.
His work investigates the relationship between Advertising and topics such as Product that intersect with problems in Mental image.
His study looks at the relationship between Perception and topics such as Consumer behaviour, which overlap with Context.
His study on Bidding, Consumer knowledge and Consumer response is often connected to Course as part of broader study in Marketing.
His work in the fields of Cognitive psychology, such as Sensory system, Sensory cue and Recall, overlaps with other areas such as Focus.
His research on Social psychology often connects related areas such as Information processing.
He most often published in these fields:
- Advertising (22.39%)
- Perception (21.39%)
- Marketing (17.91%)
What were the highlights of his more recent work (between 2015-2021)?
- Social psychology (16.92%)
- Perception (21.39%)
- Cognitive psychology (17.41%)
In recent papers he was focusing on the following fields of study:
Aradhna Krishna focuses on Social psychology, Perception, Cognitive psychology, Marketing and Advertising.
His work on Self, Embarrassment and Attribution as part of general Social psychology study is frequently linked to Portion size and Conservatism, therefore connecting diverse disciplines of science.
The study incorporates disciplines such as Packaging and labeling and Taxonomy in addition to Perception.
In general Cognitive psychology, his work in Sensory cue and Sensory system is often linked to Explicit memory linking many areas of study.
The Marketing study combines topics in areas such as Natural and Corporate social responsibility.
As a part of the same scientific study, Aradhna Krishna usually deals with the Advertising, concentrating on Mental image and frequently concerns with Marketing research and Conceptual metaphor.
Between 2015 and 2021, his most popular works were:
- Sensory Aspects of Package Design (91 citations)
- Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food? (56 citations)
- The power of sensory marketing in advertising (39 citations)
In his most recent research, the most cited papers focused on:
- Social psychology
- Statistics
- Marketing
His primary areas of investigation include Social psychology, Sensory marketing, Advertising, Moderation and Cognitive psychology.
His Advertising research integrates issues from Feeling, Outsourcing and Taste Perceptions.
His Moderation research includes themes of Data science and Variables.
His Cognitive psychology research incorporates elements of Context and Framing effect.
His research investigates the connection with Marketing and areas like Comprehension which intersect with concerns in Perception.
His Perception study incorporates themes from Process management, Human–computer interaction, Information processing, Product and Conceptualization.
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