World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
50
Citations
13596
World Ranking
980
National Ranking
424

Overview

Aradhna Krishna is affiliated with the University of Michigan-Ann Arbor in the United States. Their research primarily spans the fields of Social Sciences and Business, Management and Accounting. Within these main areas, they focus on subfields including Sociology and Political Science, Marketing, Cognitive Neuroscience, Experimental and Cognitive Psychology, and Economics and Econometrics.

The scientist's research addresses several key topics such as Consumer Behavior in Brand Consumption and Identification, Multisensory Perception and Integration, Environmental Sustainability in Business, Social and Intergroup Psychology, Media Influence and Health, Behavioral Health and Interventions, and Digital Marketing and Social Media.

Recent papers authored or coauthored by Aradhna Krishna include:

  • "A Review of Sensory Imagery for Consumer Psychology," 2021, Journal of Consumer Psychology
  • "Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging," 2023, Journal of Consumer Research
  • "A review of the cognitive and sensory cues impacting taste perceptions and consumption," 2020, Consumer Psychology Review
  • "Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion," 2020, Journal of Marketing Research
  • "Do Firm Cues Impact Product Perceptions? When Small is Natural," 2020, Journal of Consumer Psychology

Frequent coauthors include:

  • Ellie Kyung
  • Manoj Thomas
  • Ryan Elder
  • Tatiana Sokolova
  • Luca Cian

Aradhna Krishna's work has been published multiple times in venues such as:

  • Journal of Consumer Psychology
  • SSRN Electronic Journal
  • Journal of Consumer Research
  • Journal of Marketing Research
  • Consumer Psychology Review

Best Publications

  • An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

    Aradhna Krishna

  • Sensory marketing, embodiment, and grounded cognition: A review and introduction

    Aradhna Krishna;Norbert Schwarz

  • Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?:

    Priya Raghubir;Aradhna Krishna

  • Sensory marketing : research on the sensuality of products

    Aradhna Krishna

  • Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

    Aradhna Krishna;Maureen Morrin

  • The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice

    Christina L. Brown;Aradhna Krishna

  • The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation

    Ryan S. Elder;Aradhna Krishna

  • The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste

    Ryan S. Elder;Aradhna Krishna

  • A meta-analysis of the impact of price presentation on perceived savings

    Aradhna Krishna;Richard Briesch;Donald R. Lehmann;Hong Yuan

  • Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience

    Aradhna Krishna;Ryan S. Elder;Cindy Caldara

  • Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions

    Fred M. Feinberg;Aradhna Krishna;Z. John Zhang

  • Consumer Perceptions of Promotional Activity

    Aradhna Krishna;Imran S. Currim;Robert W. Shoemaker

  • This Logo Moves Me: Dynamic Imagery from Static Images

    Luca Cian;Aradhna Krishna;Ryan S. Elder

  • Impact of bundle type, price framing and familiarity on purchase intention for the bundle

    Bari A. Harlam;Aradhna Krishna;Donald R. Lehmann;Carl Mela

  • Product Scent and Memory

    Aradhna Krishna;May O. Lwin;Maureen Morrin

  • Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay

    Aradhna Krishna

  • Pizzas: p or Square? Psychophysical Biases in Area Comparisons

    Robert E. Krider;Priya Raghubir;Aradhna Krishna

  • Sensory Aspects of Package Design

    Aradhna Krishna;Luca Cian;Nilüfer Z. Aydınoğlu

  • Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms

    Aradhna Krishna;Rohini Ahluwalia

  • The power of sensory marketing in advertising

    Aradhna Krishna;Luca Cian;Tatiana Sokolova

Frequent Co-Authors

Priya Raghubir
Priya Raghubir New York University
Norbert Schwarz
Norbert Schwarz University of Southern California
Z. John Zhang
Z. John Zhang University of Pennsylvania
May O. Lwin
May O. Lwin Nanyang Technological University
Donald R. Lehmann
Donald R. Lehmann Columbia University
M. Utku Ünver
M. Utku Ünver Boston College
Praveen K. Kopalle
Praveen K. Kopalle Dartmouth College
Carl F. Mela
Carl F. Mela Duke University
Itzhak Gilboa
Itzhak Gilboa Tel Aviv University
Joel Slemrod
Joel Slemrod University of Michigan–Ann Arbor

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